The IPO Road: GoDaddy’s Years-in-the-Making Preparation for Wall Street

Once known for its commercials made to appeal more to NASCAR fans than to techies, GoDaddy has upped its seriousness leading up to a new Initial Public Offering. It turns out that the tactics that helped it become one of the largest hosting companies in the world needed an update, and the past few years have seen GoDaddy reassess and reinvent itself to become IPO-ready.