Tag Archives: cash

7 Mistakes Internet Entrepreneurs Make with Business Credit Cards

The post 7 Mistakes Internet Entrepreneurs Make with Business Credit Cards appeared first on HostGator Blog . A business credit card is a powerful financial tool that all good entrepreneurs should have at their disposal. But as they say, with great power comes great responsibility. When you’re running an eCommerce business , a business credit card helps you build business credit, allows you to finance a variety of important business-related purchases, and provides lucrative rewards, perks, and protections. It truly does it all. That being said, it’s easy to lean too heavily on your business credit card, or otherwise misuse it in an attempt to wring all possible value out of it. Not understanding the relationship your business credit plays to the rest of your business also leads to errors that have a ripple effect on your bottom line. Whether you’re exploring options for your first business credit card, looking for another card as your eCommerce venture scales, or a long-time business owner who hasn’t given your business credit much thought in awhile, here are seven mistakes entrepreneurs make with business credit cards . 1. Using their credit card to finance overly large purchases It can be tempting, once you get a hold of your new business credit card, to finance everything with it. Cloud-based software subscriptions, shipping costs, inventory—you name it. If you get points back on every purchase, why not get a discount on every purchase you make? This works, but only to a point. But financing hugely expensive purchases that will take a long time to pay down with your credit card doesn’t make sense—your credit card interest rate will likely be too high. Unless you have a 0% APR during your introductory period, or a plan to pay down your charges quickly, the extra costs will rack up. If you want to purchase something on credit that you expect will take months, or even years, to pay off, consider finding an alternate source of small business financing , such as a line of credit, loan, or inventory or equipment financing. 2. Maxing out their credit cards Whether it’s personal credit cards or business credit cards, using as much of your credit available to you as possible is never a good idea. One of the main perks of having a business credit card is its flexibility. Hit with an unexpected charge, or want to surprise your team with a party for meeting an end-of-the-month goal? If you’ve already maxed out your cards, you lose out on your ability to spring for sudden purchases. Additionally, maxing out your cards throws your credit utilization ratio out of whack. This ratio is simple: How much credit is available to you, and how much of it are you using? Lenders look at this ratio when you apply for a loan to get an idea of how much outstanding debt you have. If you already appear overextended, creditors are less likely to offer you additional funding. Keep your credit utilization ratio below 30% and you’ll appear much more responsible to future lenders—as well as have plenty of wiggle room to take on unexpected expenses.  3. Carrying a balance from month-to-month Carrying your balance over from month-to-month is another mistake business owners make when they put too much stock in rewards points over their ability to repay their debt. The bottom line is that reward points and perks will never be worth having to make interest payments on your purchases. Your exact APR will vary depending on your credit history and situation, but even the best cards have APRs north of 13%, and it will likely be higher. When possible, only put on your card what you can afford to pay back at the end of the month. This habit will help build your business credit score and keep your money where it belongs—in your business bank account.  4. Mixing business and personal expenses If you use a business credit card for only one reason, it’s this: To separate your business and personal expenses. Everything else is window-dressing—albeit quite attractive window-dressing.  So if you’re ever in a situation where you want to cover a personal expense with your business card, or vice versa, due to convenience or forgetfulness or wanting to take advantage of reward points—don’t.  Mixing your expenses is also called “ piercing the corporate veil, ” and doing so may expose your personal assets in the event that your business goes bankrupt or you’re the subject of a lawsuit. Even a seemingly harmless one-off purchase can have repercussions. Plus, come tax season, you’ll be so much happier that you don’t have to parse through all of your personal credit statements for the odd business expense to write off. 5. Offering corporate credit cards to employees without setting boundaries You may get to a point in your small business where it’s easier to extend individual corporate credit cards—physical or virtual—to your team members, rather than forcing them to contact you for the approval of every purchase. This is a good thing: It means your business is growing and you have faith in your team. That being said, your employees may not be privy to all of your cash flow needs, and may not understand how easy it is to hamstring a small business with uncapped spending. Worse, their unchecked spending may affect your business credit, hampering your borrowing capabilities for years to come. Before issuing credit cards, discuss with employees exactly what qualifies as a business expense, and let them know that you’ll have clear oversight into their spending.    6. Overlooking credit cards with annual fees There’s a tendency for small business owners to want to cut costs any way they can. Often, this frugal mindset serves the well, and innovative techniques are borne out of the necessity to stay under budget. Sometimes, however, small businesses need to invest. And while there are plenty of excellent no-fee credit cards out there, some business credit cards have an annual fee that are worth it—depending on how you plan to use it. Research annual fee business credit cards and see what you get for your money. If you spending habits align with the perks offered on the card—point multipliers on travel, for example—you may actually come out ahead each year quite easily. Bottom line: Don’t instantly write off a credit card just because it’s not free.    7. Closing rarely used accounts As you continue to open up lines of credit and credit cards throughout the life of your business, you might think it’s time to close up your old accounts so you have an easier time reviewing your finances. But closing your accounts affects your credit utilization ratio. If there are no clear benefits to closing those accounts other than streamlining things, it’s better to just leave them open and give your business even more credit overhead. If your accounts are charging you money—e.g., with an annual fee—and you need to close them, time your decision strategically. About to apply for a loan from a bank or online lender? Hold off until after the deal is done.   *** Many of the best practices for personal and business credit cards are typically the same: Don’t be late with your payments, don’t spend more than you can afford. The difference with some of the above mistakes that they can truly prevent your business from taking important steps in its growth process. Don’t limit your business to unaffordable lending options, or waste your time parsing through mountains of expenses. Make your life simple by avoiding these mistakes, and everyone involved in making your eCommerce business a success will be happier for it.  Find the post on the HostGator Blog Continue reading

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Customer Testimonials: Why Your Small Business Needs Them

The post Customer Testimonials: Why Your Small Business Needs Them appeared first on HostGator Blog . Why Customer Testimonials Matter for Small Business Prospective customers want to know what other people think of your business before they hand you their cash or their card number. That’s where customer testimonials come in. Done right, testimonials on your website and social media channels provide social proof, raise conversion rates, and even help promote specific products or services you offer. Here are some best practices to make sure your hard-won testimonials work hard for you. How Testimonials Help Your Business First, what is social proof, and why does your business need it? Social proof is a fancy way of saying that we humans like to know that other people have had a good experience with something before we give it a try. Think about your own habits – when you’re trying to choose which product to buy online, do you go with the one with no reviews or the one with a dozen mostly positive reviews? Objectively speaking, your choices may be more or less equal, but you probably choose the one that other people have chosen, because it seems less unfamiliar. The idea behind social proof may sound vague, but marketers can and do measure its impact. One business case study found that adding properly formatted testimonials to a company’s homepage boosted the conversion rate by 34 percent . (Testimonials aren’t the only way to strengthen your business’ social proof. Learn more ways to leverage social proof for your site .) Getting more customers to contact you or buy your products is one way to use testimonials, but you can also use them in more specific ways. For example, if you’re launching a new product or service, testimonials from preview users or beta testers can help overcome that natural human reluctance to be the first to try something new. Keep in mind that there are some ethical guidelines for sharing testimonials from people who tried your stuff for free, which we’ll go over below. You can also use testimonials to raise interest in specific products or services that offer quality but aren’t selling as well as your other offerings.   How To Get Customer Testimonials Getting testimonials from your customers sounds easy—just ask—but some requests are easier than others, so start with those. If you get great feedback via email or on social media from one of your customers, thank them and ask if you can use it on your website. Most of the time, they’ll say yes. You can also embed positive customer reviews from third-party sites like Yelp and Google on your site and let them serve as testimonials, and you don’t need to request any special permission to include those on your site. There’s also straight-up asking your best customers if they wouldn’t mind writing a testimonial for your site. If you have a good working relationship and they’re naturally expressive people, they’ll probably agree to share their feedback. Make your request something short and sweet like, “I’m inviting my best customers to write short testimonials about our widget/service for our website. If you’d like to contribute, I’d really appreciate it.” Be sure to thank them for their time, too. As we mentioned above, you may have preview customers or beta testers for a new product or service, and you can use their testimonials with their permission. However, to stay on the right side of ethics and Federal Trade Commission rules, you must disclose it if the people providing your testimonials got a discount, a free trial, or anything else in exchange for what they’re writing about.   4 Ways To Make Your Customer Testimonials Even More Effective Getting testimonials from clients and customers is just the beginning. To get the most value from their comments, follow these best practices.   1. Use names, faces, and places. Prospective customers seek out testimonials, but more importantly, they seek out testimonials that seem real . In an age of bots and online shenanigans, it’s more important than ever to show that your testimonials are from real people. The simplest way to do that is to include their names (full or just first), photos, and city or company—with their permission, of course.   2. Include specific positive feedback. Prospects check reviews and testimonials to see why other people like your business. If you have the best customer service in town, try to get testimonials that mention it. If your products do something none of your competitors do, get a testimonial that says so. And if you’re easy to work with and deliver great value, let one of your customers sing your praises in their testimonial.   3. Keep testimonials short. The best testimonials are only as long as they need to be to share specific positives about your business, so keep testimonials to a couple of sentences at most. That respects your visitors’ time. It also makes it more likely that local prospects who are searching on their mobile phones will see your testimonials and take action—reading short blurbs is much easier than reading long paragraphs on a phone. What if you get a great testimonial that’s more like a story than a blurb and really makes your company look great? Turn it into a case study and level up your marketing.   4. Update your testimonials. A good testimonial can work for your business for years, but it’s a good idea to check your testimonials every now and then to make sure they refer to products and services you still offer. Keep asking for testimonials as your business grows to cover more aspects of what you do. Asking for feedback is also a way to find out what your customers like best and what they’re only lukewarm about. Those are the areas you can work on until they’re worthy of a testimonial, too.   Testimonials Help Grow Your Business Testimonials are just one way to get the customer feedback you need to help your business thrive. Learn more about listening to your customers to grow your business . Find the post on the HostGator Blog Continue reading

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What Is Private Cloud Hosting?

The post What Is Private Cloud Hosting? appeared first on HostGator Blog . What Is Private Cloud Hosting? More and more businesses are turning to cloud-based solutions for their hosting needs. Two of the main types of cloud hosting include public cloud and private cloud hosting. Public cloud is the most common form of cloud hosting , however, private cloud hosting does have a specific purpose, which you’ll learn about below. Below we explore what private cloud hosting is, along with the advantages and disadvantages of going private, so you can make the best hosting decision for your business.   What is Private Cloud Hosting? At its core, private cloud hosting offers the same level of flexibility, scalability, and performance of the public cloud, but it also offers you greater levels of control and security. The two main methods of private cloud hosting are in-house or hosted at a provider’s data center. Most businesses will end up opting for the second option as it’s more cost-effective and won’t require you to maintain a full-time IT staff just to manage your servers. Typically the server network for private cloud hosting won’t be as vast as the public server network. This is especially true if you’re running your own private cloud network in-house. Often, a private cloud hosting network will instead operate in clusters. You’ll have multiple different servers that are running simultaneous versions of your website, and resources can be drawn from various sources as they are needed. Advantages of Private Cloud Hosting Private cloud hosting will offer you most of the benefits of public cloud hosting , but on top of that, it’ll give you much more control and security. Private clouds can be created in a myriad of ways to help support large-scale businesses that require higher levels of security. Going in-house with your private cloud hosting will offer you the highest levels of security. However, if you decide to utilize a hosting provider for your private cloud hosting you’ll still end up with higher levels of control and security than going with the public cloud. Private cloud hosting is essentially an upgraded version of public cloud hosting and offers you benefits like: Heightened levels of security. Unlike public shared hosting you won’t be sharing the physical server environments with anyone else. This creates an incredibly secure network on multiple levels. Improved customization options. Since you’re the only user on your server setup you’ll be able to completely customize it to your liking, including server hardware, software, operating system, and more. Extremely reliable. Cloud hosting networks are already very reliable. With a private cloud hosting network there’s no chance of your site being brought down by other sites on the network.   Disadvantages of Private Cloud Hosting Private cloud hosting can be a great hosting choice for a variety of business owners, but it’s not perfect for everyone. For starters, it’ll be much more expensive for the initial setup, particularly if you’re going in-house with your private servers. Plus, if you’re outsourcing to a third-party provider then you’ll essentially be paying for the use of multiple dedicated servers to run your cloud network on top of. Beyond the initial setup, you might have higher fees related to server maintenance, upgrades, and management as well. This is especially true if you’re going to be purchasing and managing your own servers, instead of relying on a cloud hosting provider. Finally, with the heightened levels of security that a private cloud host offers, this can create some issues with remote access and mobile users accessing your server environment. But if you require very high security standards, then this is a trade off you’ll have to make.   What Kind of Business Will Benefit From Private Cloud Hosting? Private cloud hosting will be much more time-, money-, and resource-intensive to setup and manage. However, you’ll also be getting very high performance, security, customization and flexibility that is hard to get with other types of hosting. The biggest determining factor in choosing public vs. private cloud hosting is your overall budget and hosting goals. Even sites that receive a high volume of traffic might not need the improved levels of control and security offered by private cloud hosting. If your site deals with sensitive customer and user information, then you could probably benefit from a private cloud hosting setup. Not only will you have higher levels of security, but also you’ll be able to easily manage all your data as you see fit. Overall, if you’ve been thinking about using a dedicated server, but want increased flexibility, then going with a private cloud hosting environment can be the solution you’ve been looking for. Private cloud hosting can be a great solution for high-level businesses that need a scalable and reliable hosting choice, and have the cash flow to support such a high-level network. Hopefully you have a greater understanding of how private and public cloud networks differ, so you can choose the right option for your business. Find the post on the HostGator Blog Continue reading

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Best Practices to Follow for Your Thank You Pages

The post Best Practices to Follow for Your Thank You Pages appeared first on HostGator Blog . How to Use Your Thank You Pages To Increase Conversions Your thank you page is much more important than you may think. So many businesses are focused on getting the sale, that once they get it they simply thank the customer and leave it at that. If you follow that approach, you’re actually throwing away a key opportunity to strengthen your bond with the customer and keep them coming back for more. The right content on your thank you page can go a long way towards increasing customer engagement. Here are five ways you can make the most of this unassuming page and bring up those sales numbers. 1. Offer a Loyalty Discount This is one of the more obvious options you can take with your website. Once your customer has ordered, offer them an exclusive discount with you for next time. They can then go back and use that discount right away, or at their leisure. Giving the customer this discount gives them a reason to come back. Maybe there was something else on the website that they were looking at, but decided against as they didn’t have the cash for it. If they have that discount, that purchase seems a lot more feasible. NatureBox offers a discount, and they encourage their customers to share (a tip we’ll get into below): 2. Play a Video The thank you page is actually a great place to post a video related to what the customer has just bought. This can easily be customized to make it fit to whatever the customer is buying from you. “Video is becoming the most popular way to show content,” says content manager Della Jones from Elite Assignment Help .  “ It’s a way to get a lot of information across visually, without overloading the customer.” For example, if your customer has just bought some seeds from you, you can show them a video about how to plant them. This little bit of extra content can be just what you need to boost engagement .   3. Encourage Customers To Share You’ll have seen this tactic yourself if you’ve been online shopping recently. Many sites are now using social sharing on their thank you pages to great success. How does it work? Simply add in some links to popular social media sites, and ask customers to share their new purchase with their friends. This spreads awareness of your brand, while helping your customer feel more excited about their purchase. When they do this, they’re much more likely to come back – and they’ll bring their friends, too!   4. Invite Them to Subscribe Do you have an email marketing newsletter? (If not, you should. ) When someone buys something from you, tell them about your newsletter. You can simply state, “While you’re here, why not subscribe to our newsletter?” The key here isn’t to go all out and describe it in detail, but give the reader some of the highlights. They’ve already bought something from you, so they may well be interested in your newsletter. Many companies have tried this trick, and found that their newsletter subscriber numbers rocketed as a result.   5. Offer More Content This tactic often works best for B2B companies, or those looking to sell a service to the customer. Once someone has made a purchase, your thank you page can offer them some bonus content that they not have thought to look at before. For example, if the customer has just booked tickets for a seminar, you can offer them a free eBook or white paper that’s related to it. These could even form a good starting point for the seminar itself, as you can give customers some information before they even get there. HubSpot uses this approach for their webinar registrations: How to Write a Good Thank You Page No matter what you want to do with your thank you page, you’ll want to ensure that you’re putting it together carefully. Here are some tips to help you write the best copy and keep those customers engaged: Keep it short and sweet: Your customer has just bought something, so they’re about to head elsewhere. You don’t want to hold them up for too long, or they may get irritated. Keep your thank you page short and to the point. Give them what you’re offering right away, and they’re more likely to come back. Always proofread and edit: As it’s the last page your customer sees, you may think that you don’t need to worry too much about what it looks like. You’d be wrong, as it’s just as important as anything else on your site. Check over your copy after you’ve written it, to ensure that your grammar, spelling and general flow are correct. Nothing’s worse for the customer experience than reading a webpage that’s full of errors. Ensure the page loads quickly: This sounds obvious, but you’ve got to ensure the thank you page loads quickly. If it doesn’t, the customer will just click elsewhere and leave without seeing it. Test the page first and see how it loads, before you make it live. The faster it loads, the better. Be upbeat: Your customer has just bought from you, so be excited about it. Thank them for buying with you, and continue the positivity by offering extra content or a special discount to them. It’s something only they get as a customer, so show them how much you appreciate their purchase. Customize where possible: Depending on your business and what you’re offering, you may be able to personalize the thank you page. This may be simply by using the customer’s name to thank them. It could go one step further though, by showing videos related to what they just bought. Be creative and show them they mean something to you.   Tools To Help You Write The Best Thank You Page Now you’ve got some ideas for your thank you page, you’ll need to start putting it together. Luckily, there are lots of tools online that will help you create the perfect page. Here are just a few that you can put to good use: Grammarix and Via Writing : These sites will help you correct your grammar. Boomessays : The Huffington Post recommend this site as somewhere you can order custom text from. State Of Writing and My Writing Way : These sites both contain useful writing guides. Cite It In : Always cite sources, this tool will help. Essayroo & Paperfellows : Get in touch with writers here if you need help. Word Count : Check the length of your text here. My Writing Way : This writing blog is packed full of ideas for you. With these tips and tools, you can create a thank you page that increases engagement drastically. Think about what you want to do with your thank you page, and implement those ideas. You’ll see a real difference right away. Find the post on the HostGator Blog Continue reading

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Are SEO Services Worth It?

The post Are SEO Services Worth It? appeared first on HostGator Blog . We’re big proponents of free everything. Seriously, you work hard for the money. You manage your own business and you have every right to be stingy with your cash. Search engine optimization (SEO) however is one of those areas that we believe is a place to invest your money — but wisely — and only […] Find the post on the HostGator Blog Continue reading

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