Mobile and Tablets Represent Nearly 70 Percent of Increase in Digital Marketing: Report

Global brand and retail spending on digital marketing will reach $200 billion this year, with most of a 15 percent increase coming from marketing targeted to smartphones and tablets. Juniper Research’s “Digital Retail Marketing: Loyalty, Promotions, Coupons & Advertising 2015-2019” shows that mobile and tablets represent nearly 70 percent of the increase in digital marketing spend.