Social media marketing can be a great tool for promoting your brand and engaging directly with customers and potential buyers. But at the end of the day, you should be getting more from your marketing efforts than simply being a part of “the conversation.” If you want your actions on popular social platforms to translate into increased sales and profits, you need to learn how to measure the ROI of your social media campaigns. So, without further ado, here’s a simple process that any business can implement, using the free Google Analytics program: Step #1 – Set your social media campaign goals The first step to measuring ROI in any situation is to determine the specific goals you’ll be tracking.
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Measuring the ROI of Your Social Media Campaigns