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How To Build Your Online Engagement Engine

Posted on January 8, 2014 by Hosting

The post How To Build Your Online Engagement Engine appeared first on HostGator Web Hosting Blog | Gator Crossing . For all of our marketing efforts and creative handiwork, sometimes engaging customers can be a real challenge. Even when our user profiles and psychographics hit the proverbial nail on the head, our work can miss the mark. This is not because of a lack of knowledge, but simply because the paradigm of customer engagement is shifting. Online channels, the new model of constant presence, and the need for creativity to cut through the din, are all contributors in an age where customer engagement can translate into better sales, better relationships, and a better marketing strategy. In this post, we’re helping you understand how to build your online engagement engine.   Starting the Conversation Engagement comes in many forms, but perhaps the most effective means of doing so comes in the form of conversation. This doesn’t mean simply communicating with your customers; your marketing does that every day. What it means is leveraging the new rapid-response and feedback capabilities of the Internet to create a continuum of advertising and marketing that includes the customer in the process. While they certainly won’t be writing copy for you, the notion of involving your customers in the way your business presents itself allows your efforts to resonate in a way that drives both sales and return visits. With Facebook and Twitter providing ample opportunities for communication, the greatest benefit to brands in the newly interconnected age is constant presence. When store hours are over and customers are sitting at home, you can still be a part of their experience by replying to comments on social networking, presenting informational and entertaining videos, and sharing photographs that strike an emotional chord. In this way, your brand never leaves the minds of the people you need most, which translates into better sales and increased advocacy. The key to achieving this lies with owned media channels. Creating new opportunities for engagement is important when more conventional wells run dry, but using your existing social networking accounts and advertising spots to break new ground is fiscally prudent. Take a look at your social networking posts. If you don’t have any, make some. Reach out to customers with positive and helpful information and a human touch, gauging reactions and modifying activity based on what works. Doing so makes media responsive, and customers appreciate being listened to far more than sitting through an ill-conceived sales pitch.   Building Associations But in order to start a conversation, it’s necessary to know what to talk about. As a business, the topics of your discussions and social media posts can’t be listless at the risk of wasting valuable time and money on fruitless endeavors. Your goal in engaging customers should be simple: further your business. This occurs in multiple ways, but the most effective among them is building associations that paint your products, business, and presence in a positive light. What you’d like to accomplish is a perception that your brand is as much a part of a customer’s life as the products you sell. Pushing product out the door is one thing, creating repeat customers and ensuring future business is another entirely. For that reason, use your engagement to build the understanding that your business is a source of valuable information and helpful individuals. If you sell drills, talk about tool maintenance and provide DIY tips. If you offer pool-cleaning supplies, talk about safety and how pools can provide a family activity. In every breath, focus on establishing your reputation as a company who cares and wants deeply to help the customers that keep it open. Keep in mind as you do so that customer love is predicated on choice. In no way can marketers force brand perception (otherwise the art would’ve been perfected long ago). This choice lies not only with the acceptance of your presented image, but also with the content provided . When utilizing a business blog, provide a range of topics that engage your core audience without pigeonholing your reach. Even choice built into ads, such as those that allow individuals to choose a different story or product to view, give the perception of engagement and control, which translates into dividends with potential and current customers.   Innovating In doing so, however, it’s necessary to consider the law of diminishing returns. While Facebook is a fantastic vehicle for engagement and distribution, your business is not the first, or last, to utilize it. What this means is that your company will need to innovate in order to reach its audience more effectively than the competition. This can come both in the form of adjusting current campaigns, and by changing the way the game is played altogether. Social media and other modern engagement channels work for multiple reasons. As we’ve discussed, actual conversation is a big part of that. But what lies beneath this exterior is the capacity to rapidly gauge customer sentiment and reactions to particular campaigns/pieces and make adjustments on the fly. If, after months of attempting to blog unsuccessfully , you finally publish a post that goes viral, look at the topic and the method of presentation and apply that model to other content. This creates a perception of listening to consumer wishes, and means less wasted marketing dollars as content is better tailored to the desired audience. And while these tried-and-true methods of engagement certainly have their place, never rule out the possibility of throwing a curveball. Traditional channels of marketing aren’t what they used to be; television ads, print ads, and books. Now, businesses are looking for ways to incorporate digital in a world of increasingly blurred lines between media. Grocery stores with QR codes to recipes and clothing retailers with digital try-on capabilities are changing our understanding of customer engagement every day, and making hay in the process.   Recap When building your engagement engine, laying a foundation based on established methods is a great place to start. Use owned-media channels in order to listen to customers and start the conversation. Create a feeling throughout all interactions and materials that your company cares about their well-being and wants to be a part of their life through informative content. Finally, get creative and look for new ways to reach out once your foundation is established. Talking to customers is no longer a luxury in the digital age, and a little elbow grease and some Facebook comments can increase sales, perception, and market-share, all thanks to the ubiquitous interconnection that drives our lives, and now, our businesses. web hosting Continue reading →

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5 Modern Web Design Trends To Adopt in 2014

Posted on January 6, 2014 by Hosting

The post 5 Modern Web Design Trends To Adopt in 2014 appeared first on HostGator Web Hosting Blog | Gator Crossing . In a world existing increasingly online, web design is increasing in importance. But as the rate of development increases, staying ahead of the curve is essential to standing out from the crowd. From adaptive designs, to large-format media, to simplified experiences, 2014 promises to be a year of changes; changes you can, and should, implement.   Flat Design If you’ve heard this term once, prepare to hear it many times again. From the Apple iOS redesign to a  multitude of sites around the Internet , the benefits of flat design are being recognized and implemented ubiquitously. For those of you unfamiliar with the concept, flat design eschews 3D and shading techniques, commonly used by designers in the past, for flat colors, simple layouts, and a less cluttered look. The effect of this design choice is a sleek, clean looking interface that hints at modernity and currently sits at the cutting edge of web design trends. But the benefits of flat design are not simply aesthetic. By reducing the amount of visual clutter, websites become more usable, providing a better experience for site viewers (which means a better shopping experience for potential customers). This occurs because each piece of visual stimuli on a screen, whether links, images, or even shadows, requires some level of processing by the human brain, thus taxing tired eyes and minds. By simplifying the experience, the customer’s mind is free to think about purchase decisions or read valuable content, which means improved revenue and brand impact.   Scroll-to-Sections In the past, much attention was paid to creating websites with a comprehensive navigation tree, taking great care to segment each piece of content on its own page. The downsides of this approach included the need for users to exert the mental energy necessary to find information, and the unnecessary wait times associated with loading multiple pages. Fortunately for impatient web browsers, savvy developers have developed a new approach to the multi-page problem that incorporates an elegant navigation with a distinctive structure. Instead of multiple page assets and redundant loading, websites are opting for a single-page look that differentiates content by changing background color and typography as the user scrolls down. in addition, users wanting more information without scrolling can simply click on links that move the page down to the desired section. The net result is a more coherent experience, that is aesthetically pleasing, and easy to use for even casual browsers.   Adaptive Photography There was a time when web designers were limited to repeating, simple (or solid color) backgrounds due to the limitations of dial-up Internet and resolutions of computer monitors. However, with retina displays and high-resolution smartphones dominating the marketplace, web designers are utilizing attractive, large-format photographic backgrounds for a number of reasons. But the range of devices upon which these are viewed require a little accommodation in order to optimize their aesthetic effectiveness. Adaptive layouts are the growing trend in web design and their methods should affect everything from navigation to font size. But photographic backgrounds in particular require these same methods in order to provide a coherent experience between desktop and mobile sites. An image, presented in one format on desktop, should present in a similar manner on mobile sites in order to maintain brand and site identity. For this reason, implementing photography the smart and adaptive way is essential.   Typography But images aren’t the only visual element seeing consideration. In the nascent days of the Internet, text was rendered almost exclusively in the system default font. Even after a greater quantity of fonts was installed on personal computers, designs were limited to the fonts available on those computers, as any font not available on the user’s system would not load. But, in time, solutions were developed that now enable us to load fonts for users, ensuring accurate reproduction of initial design on browsers, and more expressive typography as a result. With this greater flexibility in design comes a greater responsibility on the part of designers to use the resources available to them. The availability of attractive web fonts means that your website now has a greater potential than ever to use expressive typography in  conveying meaning, tone, and voice . Large, display fonts can make headers more attractive, while serifed body copy can make the reading experience easier. Wherever used, designers in 2014 are recognizing the importance of typography in conveying brand message and improving usability, and you should too.   Video (Instead of Text) In stark contrast to this trend, however, is the growing prevalence of video as a replacement for text. Simply put, video has a well-established and enhanced capacity to convey meaning in ways that text simply cannot. Product demonstrations, a human face, and a greater feeling of engagement and conversation are just a few of the benefits of video, and for that reason businesses are seeing the value and making a change. For many websites, the change is happening in a profound way. Landing pages may contain a single, large video at the top with supplementary text below, but the focus remains on the video. While more in-depth and researched discussions still require the capabilities and functionality of text, consider looking into video as a way of more quickly and efficiently demonstrating usability, convenience, and product value. With users increasingly making decisions on a momentary basis, a strong, well-crafted first impression can make the difference between sales conversion and boredom.   The web is becoming sleeker, more adaptive, and more informative in 2014. Flat design and single-page layouts are driving websites away from complex navigations and saving user headaches in the process. Effective typography and adaptive images are ensuring that effective websites are usable and pleasing on a psychological level. Finally, video is taking the lead as the most efficient means of conveying meaning and brand image, while engaging users in the process. Iteration and constant improvement are key on the Internet, and observing the dominant trends of 2014 can make your website , and your company, stand out in the New Year. Register a cheap domain name at HostGator.com Continue reading →

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A Pocket Guide to Small Business Content Marketing

Posted on December 27, 2013 by Hosting

The post A Pocket Guide to Small Business Content Marketing appeared first on HostGator Web Hosting Blog | Gator Crossing . Marketing is a fickle animal. The multi-headed hydra of analytics, theory, and outright instincts leverages our understanding of human perception to the betterment of brand perception. With an explanation like this, it’s easy to understand why copious, dense volumes of information and thousands of pages of research exist to help explain the science of crafting sentiment and currying favor. But as a small business, you probably don’t have time for this kind of in-depth reading. You need answers that will positively affect your business and you need them now. With content marketing demonstrating its potency as one of the most effective methods of appealing to customers, here’s a quick reference that should get you marketing faster than you can say “multi-platform brand identity integration”.   Know Your Value Content marketing is, at its core, the delivery of your unique value in multiple formats in order to dynamically engage customers and shape brand perception. The linchpin of any good content marketing strategy involves understanding what you have to offer; what you give to your customers that no one else can. If you haven’t identified this yet, the process is actually quite simple. For B2B businesses, your value likely lies in your authority as a center of knowledge and know-how to your industry. For B2C businesses, your value lives-and-dies with your ability to fulfill a particular lifestyle that resonates with your customer base. If you feel that you don’t, at present, offer a significant value in either of these sectors, do some research and look for space in the market to fill with your expertise or unique identity.   Know Who You’re Writing For Once you have this value established, you’re ready to take the first steps in creating content. But before you begin, it’s important to understand how content marketing works. The act of putting out valuable information or photos that enshrine some lifestyle or ideology engages customers based on fulfillment of their wishes. The key is to deliver the value you identified initially to your customers in real and tangible ways. To this end, it is essential to always remember who you are creating for: the customer. For a B2B business, self-aggrandizing posts or rote description of your current practices focuses far too heavily on yourself. Try branching out by offering industry insight and case studies on successful members of the industry community. For a B2C business, any content you release that doesn’t somehow enable the lifestyle you prescribe is wasted space. For clothiers, for example, effective content marketing may include style showcases incorporating your pieces alongside items from other retailers. Doing so not only enables the creativity of your customers, but demonstrates your desire to help them, not simply push product.   Format Matters Now that you understand what your content should contain, the next step is understanding how to express it. For many, it may be tempting to simply start a blog and push helpful and knowledgeable pieces of information or fun posts about trends and news. Unfortunately, while all of this may be enjoyable to write, or even engaging to view, the Internet reader is extremely fickle, distracted, and picky. Knowing how to play the game is vital to making good content stick. A simple rule of thumb can help guide your decision: video and photos rule. This rule is comprised of two facts. The first is that video has an  immense impact on sales , driving engagement and fueling customer sentiment due to its digestible format and capacity for expression. The second is that photos, both by themselves and used in tandem with text pieces, resonate. Since browsing eyes tend to skim, photos offer a quick infusion of communication that can rapidly lead to engagement. In fact, photos receive  53% more Likes, 104% more comments, and 84% more click-throughs  than any other format, both by themselves and as a hook for a text post with the link in the caption.   Building Volume The bustling din of the Internet poses a real challenge for businesses trying to make their voice heard. Creating unique content with specific promised and fulfilled value are a start, but the visibility is not simply determined by quality. To a large degree, what determines the visibility of items on the Internet is a sort of game. When someone types something into Google, results are returned based on a number of factors, including popularity, number of inbound links, and relevance based on keywords on the page. Blogs and YouTube channels function through organic traffic, which comes from search queries that ping terms contained therein. In order to appear in the top part of Google’s page rankings, blogs and YouTube channels must build a sufficient volume of content, reinforced by strong keywords, so that the search engine values them as relevant. The topics of search engine optimization and search algorithms could span volumes. For the sake of your endeavor simply understand that building a following for your business blog or video content takes time. Constructing a volume of work sufficient to garner organic traffic is the name of the game so keep chugging away with this in mind.   Understanding Metrics Finally, once all of your hard work is out in the universe, it’s essential to identify hits, busts, areas for improvement, and so on in order to tailor more successful content in the future. The problem is that most analytics don’t offer the kind of insight we think they do. In general, site traffic and specific page views are seen as the holy grails of metrics, but knowing the value of other, more nuanced statistics can steer your ship to greater effect. For the sake of brevity, we’ll highlight three particular metrics of note: bounce rate, average time spent on page, and click-through rate. Bounce rate is a percentage that indicates what fraction of total visitors to a particular page viewed the content and then immediately left the site. You want this metric as low as possible, since consequent visits to other parts of your site means that your content was engaging enough to inspire further exploration. Average time spent on page is pretty self-explanatory, demonstrating whether or not visitors actually viewed the content or simply made a snap decision based on an element they didn’t like and left. Finally, click-through rate relates to your requests that customers check out product information, subscribe to your YouTube channel and so on. In order to encourage engagement, good content should inspire action, and this metric demonstrates whether or not that call was heeded. And that, as they say, is that. Content marketing’s capabilities are astounding, provided that the concept is leveraged correctly. Identifying your unique value and delivering it to customers will help build your image as an involved, human, resource. Using attractive formats can help motivate content views while building a volume of work will help drive organic traffic. Finally, understanding the value of particular metrics will help formulate strategies more effectively moving forward. While more in-depth resources exist that help enlighten the concept further, knowing even the basic framework of content marketing can get your efforts moving and your business growing in dynamic and exciting new ways. Register a cheap domain name at HostGator.com Continue reading →

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Eight Great Free Original Content Creation Tools You Should Be Using

Posted on December 17, 2013 by Hosting

The post Eight Great Free Original Content Creation Tools You Should Be Using appeared first on HostGator Web Hosting Blog | Gator Crossing . The strength of content marketing is well demonstrated, but creating strong content takes innovation. This means enlisting the help of some simple but powerful tools that combine user engagement and attractive presentation to facilitate brand perception. Here’s a look at eight great resources you can use to take your content to the next level.   ThingLink If engagement is the key, then ThingLink is the tool for the job. Research shows that images  engage customers and resonate to a notable degree on social networks  and, for this reason, should be used extensively. But images embedded on web pages should offer more than a reiteration of the graphic that curried the visitor in the first place. ThingLink can be embedded on web pages and used to mark up static imagery with accompanying videos, social networking buttons, annotations, and more. In addition to making already engaging content more dynamic, each image that utilizes the service comes with attribution, so that users who view your creation over social channels know who’s responsible.   Skitch Collaborating on content is no small task. Creative ideas bounce back and forth and expressing visual concepts in verbal language always seems to fall just short. Enter Skitch. The brainchild of note-taking powerhouse Evernote, Skitch allows designers, content creators, and managers to add robust indicators, color coded text, and shapes to screen captures, uploaded images, PDFs, and data copied to the clipboard. In addition to making content commentary more attractive, the myriad options enable visual communication that a Skype call or email simply can’t touch.   Word2CleanHTML Writing copy requires an effective Word processor. While hardly groundbreaking information, the caveats of each copy-writing platform can cause headaches down the road. Solutions like Simplenote offer format-free writing but no formatting options, and Word offers extensive formatting but in its own anachronistic language. Converting copy to web content should be easy and Word2CleanHTML offers exactly that. The platform not only remedies some of Word’s more frustrating idiosyncrasies, but also replaces tabs, bold text, italics, and smart quotes with HTML friendly alternatives, which should greatly facilitate the transfer to your blog.   Google Fonts With design rising in the minds of consumers and mobile screens offering unique display challenges, typography is seeing more consideration as a factor in effective web design. Unfortunately, previous attempts at customizing text appearance required that users have the designated font installed on their machine, leaving out many attractive and superior options and replacing them with lesser alternatives. Google Fonts uses their straightforward API to allow you to embed fonts on a page so that your text is displayed as you intended. In addition, the site offers a gage that indicates how their inclusion will affect page-load times, optimizing both appearance and performance.   Canva Attractive content is replacing informative content as tired eyes judge items on a moment’s notice, but attractive, informative content is the end game. Canva provides this marriage by offering en vogue design resources and a user-friendly interface that makes creating aesthetically pleasing visual resources a snap. The service does provide premium content for $1, but even at this expenditure, the value delivered per dollar may far exceed that of private design help.   Infogram Infographics are a hot commodity these days and for good reason. Communicating interesting and valid information through facts provides authority while presenting them in a pleasing manner attracts viewers. But while most of us have information to share, few of us have the design acumen needed to create something worth its salt. Infogram helps shortcut the process with an engine that allows for data entry, expression, and arrangement, meaning high-quality infographics in a short time. The solution is no substitute for distinctive design work, but for firms on a shoestring budget, it’s a resource worth a look.   Haiku Deck The boring PowerPoints of old team meetings are becoming a thing of the past. The din of content and information is requiring that firms both internally and externally adapt to the nature of the human psyche, which requires a little more than plain text to hold attention. Haiku Deck, like the previously mentioned platforms, offers high-end design knowledge so that you can leverage it to improve content. Offering a gallery of templates, beautiful typographic options, and embed capabilities, delivering high-quality presentations has never been easier.   Storify The web revolves around communications. Sharing on sites like Instagram, Facebook, and Twitter may seem frivolous the lion’s share of the time, but real news and real events unfold on these social channels. Storify recognizes this phenomenon and harnesses it to create more engaging content that’s driven by users. By embedding tweets, photos, videos, and more from a wide variety of sources, your blog’s content can carry the extra element of involvement by directly citing web media. In addition, the platform notifies sources that their information has been shared, opening conversations and connecting you with customers. Putting content on the Internet is a needed first step to attaining greater market share. Doing so optimally, leveraging the power of interactive media and attractive design, will turn your words into meaning and your viewers into customers. Utilize these simple tools to enhance your blog posts and videos and open the door for conversation between your organization and your customer base in dynamic new ways. Register a cheap domain name at HostGator.com Continue reading →

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Developing Your Mobile Strategy: 5 Questions to Address

Posted on December 14, 2013 by Hosting

The post Developing Your Mobile Strategy: 5 Questions to Address appeared first on HostGator Web Hosting Blog | Gator Crossing . With the digital landscape changing every day, incorporating new devices and means of accessing your products and content, understanding the dynamics of mobile is essential. The platform remains largely in its infancy so developing a strategy can be difficult, especially for those without the capabilities needed to perform comprehensive testing and customer research. Fortunately, the experts at Google have developed “ The Mobile Playbook “, which breaks down the process into five questions that will help guide your efforts and form your plan.   How does mobile change our value proposition? The success of your content efforts depends on understanding the value you deliver to your customers. For B2B firms, this likely takes the form of some body of industry knowledge. For B2C businesses, this stems from fulfillment of a lifestyle that resonates with your customer base. In either instance, the addition of mobile to the picture affects that proposition in dynamic ways. At the core of this change is the always-on, always-available accessibility enabled by mobile devices. This means that the functionality and information you provide to your customers is shaped by this new type of interaction. Online shopping is rising in prevalence, as are mobile applications and mobile-friendly web layouts that get useful articles into customer eyes. In a case study provided by Google’s resource, a local real estate agency creates a database of local information for home buyers and leverages the location services functionality of mobile devices to help drive relevance of information provided and document information reported. Online shopping is another deeply affected facet of the consumer experience thanks to mobile devices. According to the resource, as much as 29% of local search queries resulted in a prompt purchase, thus demonstrating the importance of making your wares and your location available to search engines and mobile applications. Location services can be used to provide in-store coupons when customers enter your business in order to increase sales conversion. In each way, the value proposition is reimagined and the value delivered incorporates mobile in effective ways.   How does mobile impact our digital destinations? But brick-and-mortar properties aren’t the only aspect of business being disrupted by mobile technologies. The form factor of devices and limitations of interface are playing a key role in evolving mobile web development solutions. The trend is not to be ignored either; as many as 57% of users say they wouldn’t recommend a business with a poorly designed mobile site. This change in design requires a complete reassessment of what your site means to the mobile user. Shrinking your website or enabling mobile functionality without considering their circumstances can lead to misguided efforts and wasted money. The mobile browser is small, frequently viewed on-the-go with only fingers to navigate. With regards to browser dimensions, changing to a vertical layout and increasing text size in order to facilitate reading and navigation is essential. The quick visits and hurried schedules of mobile users viewing your site means load times will need to be optimal to avoid trying customer patience. Finally, fingers offer intuitive and innovative interface options for phones, but their clumsiness compared to mouse pointers means that “clickable” elements will need to be large and well-defined to facilitate a comfortable experience.   Is our organization adapting to mobile? With the speed and significance of the mobile revolution, organizational changes are a necessity to tackle the consequent challenges. With this particular question, Google’s team offers an explicit solution. Because of the unique considerations of mobile, the tech authority recommends creating a team designed to “champion” mobile use in all its forms. This specialization of knowledge prevents cross-over issues in implementation and defines responsibilities in an understandable and effective way. Furthermore, the specialization of this structure can help balance the needs of multiple business arms, adapting to business growth in the process. The provided case study on Sprint details a nascent mobile plan that was able to effectively accommodate marketing, web design, and new resources, resulting in a growth of mobile web traffic to 30% of total traffic. If your business already has a mobile plan, or your company lies on the larger end of the spectrum, Sprint’s story offers additional insight. The company dispersed specialists into different areas of the business and accelerated mobile efforts in the process.   How should our marketing adapt to mobile? With the introduction of new platforms, viewing conditions, user experiences, and business capabilities, evolving businesses are faced with the task of assessing their marketing materials in brand new contexts. In this realm, some interesting trends arise. According to Google’s data, mobile usage is spread evenly throughout the day and occurs across many more contexts. A Nielsen study actually revealed that 68% of mobile searches occur at home where other devices and larger screens are available. For your business, understanding how to adapt to these contexts is essential. According to the research from Nielsen, 3 out of 10 mobile searches result in “valuable business outcomes”, including in-store visits, phone calls, or mobile web purchases. What this demonstrates is that our understanding of conversions is shaped by mobile context. Simply looking at sales numbers may result in bleak ROI calculations. However, activities including calls, click-throughs, and app downloads, each with a calculated value, contribute to the conversion formula, thus painting a much more accurate picture of effectiveness. In addition, mobile contexts offer an opportunity for building your brand. A beautifully designed mobile website can curry sentiments of user-friendliness, engagement, and customer understanding. Mobile applications and web-based applications can create a dynamic and interactive experience that shapes perceptions. In each way, leveraging the unique mobile experience creates positive progress toward goals.   How can we connect with multi-screen audiences? The din of conversation, content, and advertising on the Internet is only part of the noise modern consumers experience. With tablets and smartphones on the rise, “multi-screening”, moving sequentially from device to device, is rising in step. According to the resource, 90% of consumers move between devices to complete their tasks, and 40% of users browse smartphones while watching TV. This creates a unique conundrum for marketers looking to capture that valuable attention. The solution is multi-channel integration. Customer attention divided between social networks, television, mobile web, and tablets requires a consistent experience throughout in order to make an impression. Advertisements on TV can reinforce mobile experiences, working in tandem with the consistent aesthetic of print advertising. This consistency not only unifies marketing efforts, but also delivers a strong impression despite willful and sometimes excessive division of attention between devices. The changing landscape of customer interaction created by mobile is not without its challenges, but understanding these five essential questions can help make a forest out of the trees. Adjusting your value proposition to incorporate mobile and adjusting mobile web design to facilitate delivery of this value can help breed favor with consumers. Creating mobile specialists in your organization and adapting marketing efforts to the platform can help streamline organizational efforts. Finally, integrating the myriad channels of distribution can leave a lasting impression with distracted users. By adjusting your business model to the changing times, you can ride a wave of innovation that will breed success and enthusiasm, both internally and in the marketplace. Register a cheap domain name at HostGator.com Continue reading →

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