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The 5 Pages Every Website Needs

The post The 5 Pages Every Website Needs appeared first on HostGator Blog . Your website is an important part of your business. Without it, you can lose potential customers and miss out on revenue. Whether you sell jewelry or counseling services, your site must tell a compelling story of who you are, how you can help visitors, what you offer, and how people can contact you. This virtual welcome gives people peace of mind. At a minimum, you’ll want to include five specific pages on your website to do this.  5 Pages Every Website Needs Do you have them all? Read below.   1. Homepage The homepage is where all the action happens on your site. It’s the first thing visitors see, and it determines if an individual will browse around or say goodbye. When crafting your homepage, you must think from the customer’s perspective. From navigation bars to images to copy, you control your visitors’ first impression. Visitors should clearly understand the objective of your homepage in just a few seconds. You want them to see your logo with a visible call-to-action button. CarMax implements this strategy flawlessly with simple copy and a self-explanatory header photo. Both new visitors and returning customers get user-friendly directions. Avoid cluttering your homepage with multiple, irrelevant images. You also don’t want outrageous color patterns. Represent your small business well by aiming for simplicity in your design . If you’re creating a new site or rebuilding an old one, get feedback from your potential visitors. Running a small soft launch will give you incredible insight to enhance your homepage. Your homepage should improve how visitors perceive your small business. It’s your gateway to raising brand awareness and gaining more conversions.   2. About Page The About page is an opportunity to elaborate on your brand’s vision and accomplishments. Be bold in your statements and discuss how your goals will help customers. Storytelling is pivotal for this page. You want readers to relate to your brand values, join your journey, and share the message with their family members and friends. “An About us page is meant to connect emotionally with people. Hence, when you own a story that tells how you have touched lives, say it loud to the world. Such content humanizes your business supplying meaning and context for your product,” says Prince Kapoor , a digital marketing analyst at LoginRadius. Rent the Runway uses its About page to share the company’s vision and mission. It discusses why the co-founders started the brand and gives an explanation for their relentless confidence. Then, it concludes with an open-ended question for the reader. Consider adapting your About page to fit your audience’s needs. You may want to write it in multiple languages or make it easy to read with a timeline graph.   3. Products or Services Page The products and services page is the crux of most websites. It should convert a casual visitor into a frequent shopper. Rightfully so, you want to spend a considerable amount of time improving this page for the customer experience. When crafting a product description, you’ll want to sell the benefits, not the features. Tell a vivid story that emphasizes how buyers will feel after purchasing your product. You want them to feel a part of the product before they even receive it. Product photography plays an integral role, too. Highlight multiple angles of the product and allow users to zoom in and out. When applicable, shoot a short video to strengthen the visual experience. Bobbi Brown Cosmetics ’ product page offers a sleek, modern design. You don’t have to squint your eyes to see the product items. Shoppers also can visibly see the product’s star rating and price. If you sell services , write the same elaborate descriptions. Give your customers context into how you deliver your services. For example, a hairdresser may spotlight the in-store experience of a serene ambience with immediate service.   4. Blog Page The blog represents a major platform for your brand to talk directly with customers. You can feature product updates, the latest trends, and respond to buyers’ FAQs. Successful blogs are ongoing journeys, not destinations. Your blog must capture visitors’ attention and take them on your unique brand adventure. For instance, you may give them a behind-the-scenes look at product design or record a testimonial video with a happy customer. “Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information,” writes Alyssa Gregory , an entrepreneur, writer, and marketer. The Slack blog coincides with the brand’s mission to be a collaboration hub. You can read articles about product tips, work culture, and productivity. It’s a true reflection of teamwork. In your blog, stay away from using your every post to sell products. Customers will quickly get annoyed and visit your competitor’s site. Instead, offer your visitors solutions and inspire them to live better.   5. Contact Page Communication helps build solid relationships with your customers. You get to learn about their needs and desires as it relates to your products. Plus, it opens the door to receiving critical feedback. Think of your contact page as a customer support tool. The priority is to deliver a superb service, no matter the visitor’s reason. You want customers to get accurate information as well. Depending on your type of business, you may post the brand’s physical address, email address, or phone number. If you have a live chat option, please express the availability of the support agents on the page. When customers land on Burger King’s contact page, they see an option to receive free food for completing a survey. They also can leave a message or call the fast food chain’s headquarters. Your contact page should be easily accessible. You don’t want customers clicking through five different pages to connect with your business. The contact page is the perfect spot to set customer expectations. Let your visitors know your response time and commit to that promise.   Upgrade Your Website Educate your visitors with key information about your business. Your website is an effective tool to boost brand awareness and earn more sales. Upgrade your site with all the pertinent pages. Get started building your website today. Find the post on the HostGator Blog Continue reading

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How to Use Customer Reviews to Get New Business

The post How to Use Customer Reviews to Get New Business appeared first on HostGator Blog . Social proof is a critical part of any freelancer’s marketing strategy. In particular, customer reviews can offer an inside look at your products and services. By using customer reviews, you can enhance the purchasing experience. Clients appreciate reading your current customers’ comments, assessing star ratings on specific items, and seeing product photos. It’s time to put your work and raving reviews in the spotlight. Here are five ways to take advantage of customer reviews. 1. Add Reviews to Your Website As a freelancer, you juggle multiple responsibilities. You’re fulfilling orders, invoicing customers, and sorting out paperwork. So, when it comes to finding new customers, you may feel overwhelmed and ready to give up. However, you can simplify the process by leveraging customer reviews on your website. You can place reviews on your home, portfolio, or testimonial pages. Give the reviews some flair by adding custom graphics or inserting block quotes. Business Casual Copywriting displays reviews in a prominent area of its website. The graphic adds to the brand’s personality and the review highlights what matters most to future customers. It’s essential to exhibit reviews that talk about your company’s services and business practices. You want buyers to get a holistic perspective about your brand. For example, if you sell animation services, you want reviews discussing your awesome designs and how you offer a speedy turnaround time. Are you ready to update your website with new reviews? Check out HostGator’s shared web hosting for an easy and affordable experience. 2. Mention Reviews in Paid Ads Most freelancers cringe at the thought of paid advertising because it can be complicated, time-consuming, and expensive. You can ease your worries by using reviews to acquire new customers. The tangled web of paid advertising focuses on one primary thing—your copywriting. How you communicate with clients impacts the brand interaction. If your copy is too edgy, you could upset your customer base. But if your words are too vague, you may not attract any new buyers. A good starting point is to insert customer reviews in your ads. Unique testimonials provide a different viewpoint and will separate your brand from other competitors.   When venturing into paid ads, you’ll want to conduct lots of experiments on your copy. Chad Kearns , vice president of client solutions at Portent, elaborates about ad testing: “Writing great ad copy doesn’t always happen on your first try. By implementing ad tests you can see what resonates and what doesn’t with your customers. Continuing to test to find what works best is how you continue to find and write great PPC ads as your account management continues.” So, shake up your paid ad copy with customer reviews. It’s another avenue to present your solopreneur portfolio. 3. Share Reviews on Social Media Social media is a prime location to publicize customer satisfaction. According to Sprout Social , “social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.” Whether it’s Twitter, Facebook, or Instagram, you have an opportunity to invite more customers to your creative services. You can post exact quotes from customers and tag them in the comments. With their permission, you might consider including a photo of the individual to add credibility to their words. You can make it a part of your weekly schedule and post only reviews on a specific day. Below, email marketer Val Geisler posts a tweet highlighting praise from an individual in her Email Masters Incubator program. This message brings authenticity to her work and her clients’ success. You also could repost reviews directly from customers, so they appear in your timeline for followers to read. And don’t shy away from negative reviews. By replying to unfavorable posts, you show potential customers your commitment to offering high-quality service. It’s a win-win! 4. Spotlight Reviews in Online Community Groups Community groups have become an integral part of online culture, especially with the launch of tools like Slack. People are congregating to talk about everything from sports to pets. With a freelancing business, online community groups can serve as an effective way to meet new partners and introduce your services to potential customers. Start engaging with groups tailored to your customers’ needs. For instance, if you sell customized designer bracelets, you may want to join high-end fashion groups. When showcasing your solopreneur portfolio, you don’t need the highest customer rating or an overly bodacious review. Taral Patel , a digital marketer, explains: “They are not always a perfect rating either, and can contain suggestions and even negative feedback. However, all word of mouth advertising has value – good or bad – and it is important for brands to resist the urge to edit comments and reviews left by customer.” Moreover, be honest in your online community groups. Share real reviews from real customers. If someone has questions, give them a truthful response and your goals for improving the overall customer experience. 5. Include Reviews in Promotional Emails Constant Contact reports that 80% of professionals credit email marketing as a driver of customer acquisition and retention. When executed correctly, email becomes a powerful source to connect and persuade customers. Using email to deliver customer reviews is a sound strategy for communicating with your subscribers. Rather than tooting your own horn, you have a chance to send social proof to their inboxes. Reforge Growth Series adds multiple customer reviews to its emails to help boost trust about its program. These testimonials speak directly to what the individual learned and how they felt. Avoid overloading your promotional emails with unnecessary information. The clutter will only distract your recipients and cause them not to redeem your promotion. You also can reduce unnecessary spam to your email account with domain privacy . Promotional emails are practical for encouraging current customers to submit reviews. You can entice them to participate by giving away a cool swag bag or inviting them to a VIP customer event. Email marketing is a direct line of communication to your audience. Customer reviews improve the conversations. Earn More Customers with Reviews Customer reviews can connect your small business with more customers. Whether the reviews live on social media or paid ads, it’s a chance to tout your accolades. Need help getting more reviews for your business? check out our guides for small business owners and solopreneurs . Find the post on the HostGator Blog Continue reading

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How to Backup Your Website & Why It’s Important

The post How to Backup Your Website & Why It’s Important appeared first on HostGator Blog . You probably already have regular computer backups in place. You may manually back up all your important files to an external hard drive, or you may have found a way to automate the process. Do you do the same thing for your website? Backing up your computer helps prevent data loss if anything unfortunate occurs—like your computer gets damaged or hacked and you need to reinstall your OS and start from scratch. Just as your computer is susceptible to online threats, so is your website. Perhaps even more so. Beyond taking the necessary security precautions to protect your website , you’ll also want to regularly backup your website. That way, if something unfortunate does occur, you won’t have to completely start over. Instead, you can simply restore your site from a previous backup. Below you’ll learn what an online data backup service is, why you’ll want one, and the benefits it’ll bring you, so you can decide which website backup service is best for your needs. What Is a Website Backup? Simply put, a website backup is a copy of all of your website data. What the backup storage encompasses will depend upon your online backup provider. As a general rule of thumb, the more data that’s included in the data backup, the better. This is especially the case if your website runs on a content management system like WordPress, where you’ll need all of your site’s files, content, media, and databases to get it up and running again. How Often Should You Back Up Your Website? Like computer backups, website backups should also be done on a regular basis. It won’t do you much good to restore your site from a backup that’s a few years old. The best case scenario is either daily or weekly backups. Whether you go with daily or weekly depends on how often you update your website. If you only publish a single blog post per week, and that’s the only update you make to your site, then weekly backups will suffice. Why You Need to Backup Your Site It’s hard to imagine what losing all of your website data feels like until you’ve gone through it yourself. Regardless, it isn’t a fun experience. More importantly, it’s something that’s completely avoidable with the right online backup software behind you. Here are three unfortunate situations that could occur when you don’t backup your site: 1. You Lose All the Work You’ve Done Building a website takes a ton of time and energy. This effort only multiplies the longer you’ve been running your site. Could you imagine losing years of work on your website overnight? All the customizations you’ve done to your site. All of the content you’ve created. All the time spent getting everything just right. If you don’t have any backups to restore from, then you’ll have to recreate all of this from the very beginning. Or, if you hired someone to make customizations to your codebase, then you might have to hire them to do it all again. 2. Loss of Site Revenue During Recovery If your site has been generating revenue via content, products, or services, then you run the risk of all of this being lost. If your site is content driven, then you’ll have to create all of this content from scratch. If you run an eCommerce website, you’ll have to completely recreate your product pages, category pages, and more. When your site is offline, any existing revenue will completely stop until you can completely restore your website. Depending on how much data you’ve lost this could be a long time—especially if you’re a small business or solopreneur and you’ve created every piece of content yourself. 3. Loss of Time During Site Rebuild You should spend time growing and managing the day to day of running your website, not having to re-do tasks you’ve already done. Imagine the frustration of trying to re-do years’ worth of work. Some sites that have been running for years will have hundreds of blog posts or product pages. If you haven’t done a single backup since starting your site, then you’ll have to create all of this again. If it took you years to do once, then it might take you years just to get back to your starting point. Of course, this is the worst case scenario. With regular website backups, this nightmare won’t happen to you. How Website Backup Services Work Online backup companies help to simplify the process of backing up your website. By way of example, let’s talk about an online backup service for documents, like Dropbox. If you have a Dropbox account, you drag and drop files into the application, and a copy of your files are stored on a cloud server. It’s pretty seamless, but it still requires you to select which files you need to back up. This is great for documents and other media files, but backing up an entire website is a bit more technical in nature. Websites have a ton of moving parts and a variety of files required just for your website to load the right way. Forget to backup a crucial file and your website might not load properly. If you’ve ever played around with the code of your own website, then you’re probably familiar with how changing a single line of code can bring your website offline. Yeah, not fun. When you use an online backup service, all of this is taken care of for you. You’re not the one individually backing up every website element and file yourself. The service does it automatically in the background. This helps to ensure that every single file is backed up and you can easily restore your site if the need arises. Once you choose your online website backup software of choice and configure it to your website, you won’t have to touch it again. Just select the website you’d like backed up, and choose the frequency. The application will then run in the background, silently backing up data in your site to your preferred guidelines. This helps to take the headache out of backing up your site while giving you a safe and secure backup if you ever need to restore your site to a previous version. 3 Benefits of Using an Online Backup Service If you don’t know how to backup your website , online backup services can greatly simplify the process. All you have to do is sign up for a service and the rest is taken care of for you. You don’t have to worry about remembering to backup your site, or even securing your backups the right way. All of this and more will be taken care of by your online backup service. Here are some of the biggest benefits you’ll realize from using an online backup service: 1. Backups Are Effortless With an online backup service, you don’t have to think twice about whether or not your site is going to be backed up. All you have to do is sign up for the service and the rest is taken care of for you. Cloud-based backup solutions are very efficient. Instead of having to manage your backups yourself and ensure they’re properly stored, the entire process happens automatically behind the scenes, and your site’s files and folders are stored securely on a remote server. You also don’t have to worry about the maintenance, or physical protection of your data storage devices as well. All of this is taken care of by your website backup provider. Usually, your website data will be stored across multiple different storage locations as well, in case one becomes corrupted, or damaged in some way. 2. Enhanced Security Protocols If you’re manually backing up your site and using a basic storage solution, then your levels of security won’t be as high as what a cloud backup solution can provide. Simply using an HDD backup can open your files up to all sorts of risks like data corruption, storage malfunction, physical damage, and more. Even if you’re regularly backing up your site, it’s no use if you can’t actually access your data. Online backup services not only have multiple layers of security to protect your files, but they’ll be stored on redundant servers. This means that copies of your site’s files are stored across multiple server physical servers. It’ll be near impossible to get this level of security and data recovery when managing your backups yourself. 3. Speedy Site Recovery One of the biggest benefits of using an online backup service is being able to restore your site to a previous version in an instant. With quick website recovery and data restoration times it’ll be like your site never took any damage in the first place. When you’re managing your own backups this will be a much slower process, especially if you don’t have the necessary technical skills. A lot of online backup services will also offer technical assistance for restoring your site or even have one-click recovery options. This is a must-have for website owners who don’t want to go through the technical process of restoring their sites themselves. Choosing the Best Website Backup Service When you’re looking for a solid website backup service there are certain features you’ll want to keep an eye out for. The last thing you want to do is choose a low-quality online backup service. Here are three key features you’ll want to keep an eye out for when choosing a backup service: 1. Off-Site Backups You want your backups to be protected from hackers and hardware failure. This means that your backups need to be stored in an off-site protected location, not just on a traditional website server. Look for an online backup service that offers off-site backups as part of their service offering. 2. Automated Backups If you have to create your backups yourself, then you’ll probably never get around to it. Our lives are busy, and you probably have a handful of website-oriented tasks you’re trying to complete every day as well. The last thing you’ll remember to do is backing up your website. Plus, it’s a simple enough task that it’s easy to put off until “tomorrow”. With automated backups, you don’t have to think twice about backing up your website. Just sign up for a service, create a backup schedule, and the rest is taken care of for you. Automation is one of the most important aspects of an online backup service. Without automation, the task probably won’t get done. 3. Redundant Backups Another very important feature of your online backup service is redundant backups. This is where your website files and folders will be stored in multiple server locations. Or, you’re having backups of backups made. This ensures that a single event won’t bring down your backups or storage, and you have multiple lines of defense, instead of a single point of failure. Introducing the CodeGuard Backup Solution If you’re already a HostGator customer then you should probably consider CodeGuard as your preferred backup solution. Think of CodeGuard as a time machine for your website. Have a website update that goes wrong? Or, your site gets hacked and your site will barely function? Or, maybe your site is going haywire for no reason at all? In one-click, you can restore your site to a previous version that functions how it should. CodeGuard is equipped with features like: Daily automatic backups (or whatever frequency you prefer) One-click restore of your entire website, or a single file that’s been corrupted Email alerts for any unauthorized changes that are made to your website 24/7 website monitoring and scheduled scans The ability to backup multiple different websites in a single storage space Download a zip version of your entire site for manual backups (if you want even more stored versions of your site) If you’re already hosting your site with HostGator and looking for a backup solution, then CodeGuard is a no brainer. It immediately integrates with your existing web hosting plan, so configuration is a breeze. Just choose your backup plan, select the websites you want to save, and this tool will do the rest. Hopefully, you have a better understanding of why website backups are so important , and something you must do before an unfortunate incident occurs. With a solid website backup solution behind you and an experienced web hosting provider to rely on, you’ll protect the future of your site from any risks that are lurking online. Find the post on the HostGator Blog Continue reading

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How to Optimize Your WordPress Robots.txt

The post How to Optimize Your WordPress Robots.txt appeared first on HostGator Blog . What is a Robots.txt File? The robots.txt is a very small but important file located in the root directory of your website. It tells web crawlers (robots) which pages or directories can or cannot be crawled. The robots.txt file can be used to block search engine crawlers entirely or just restrict their access to certain areas of your website. Below, is an example of a very basic WordPress robots.txt file: This can look a little confusing at first so I will go over what some of this stuff means. User-agent: is there to specify directions to a specific robot. In this case we used “*” which applies to all robots. Disallow: is there to tell the robots what files and folders they should not crawl. Allow: tells a robot that it is okay to crawl a file in a folder that has been disallowed. Sitemap: is used to specify the location of your sitemap. There are other rules that can be used in the robots.txt file such as Host: and Crawl-delay: but these are uncommon and only used in specific situations. What is the Robots.txt File Used For? Every website that is crawled by Google has a crawl budget. Crawl budget is basically a limited number of pages that Google can crawl at any given time. You don’t want to waste your crawl budget on pages that are low quality, spammy or not important. This is where the robots.txt file comes in. You can use your robots.txt file to specify which pages, files and directories Google (and other search engines) should ignore. This will allow search engine bots to keep the priority on your important high-quality content. Below are some important things you might want to consider blocking on your WordPress website: Faceted navigation and session identifiers On-site duplicate content Soft error pages Hacked pages Infinite spaces and proxies Low quality and spam content This list comes straight from the Google Webmaster Central Blog . Wasting your crawl budget on pages like the ones listed above will reduce crawl activity on the pages that do actually have value. This can cause a significant delay in indexing the important content on your website. What You Should Not Use the Robots.txt For The robots.txt should not be used as a way to control what pages search engines index. If you’re trying to stop certain pages from being included in search engine results, you should use noindex tags or directives, or password-protect your page. The reason for this is because the robots.txt file does not actually tell search engines to not index content. It just tells them not to crawl it. While Google will not crawl disallowed areas from within your own website, they do state that if an external link points to a page that you have excluded, it may still get crawled and indexed. Is a Robots.txt File Required in WordPress? Having a robots.txt file for your WordPress website is certainly not required. Search engines will still crawl and index your website as they normally would. However, you will not be able to exclude any pages, files or folders that are unnecessarily draining your crawl budget. As I explained above this can greatly increase the amount of time it takes Google (and other search engines) to discover new and updated content on your website. So, all in all, I would say no a robots.txt file is not required for WordPress, but it’s definitely recommended. The real question here should be, “Why would you not want one?” How to Create a WordPress Robots.txt File Now that you know what a robots.txt is and what it is used for, we will take a look at how you can create one. There are three different methods and below I will go over each one. 1. Use a Plugin to Create the Robots.txt SEO plugins like Yoast have an option to create and edit your robots.txt file from within your WordPress dashboard. This is probably the easiest option. 2. Upload the Robots.txt Using FTP Another option is to just create the .txt file on your computer using notepad (or something similar) and name it robots.txt. You can then upload the file to the root directory of your website using an FTP (File Transfer Protocol) such as FileZilla . 3. Create the Robots.txt in cPanel If neither of the above options works for you, you can always log into your cPanel and create the file manually. Make sure you create the file inside your root directory. How to Optimize Your Robots.txt For WordPress So, what should be in your WordPress robots.txt? You might find this surprising, but not a whole lot. Below, I will explain why. Google (and other search engines) are constantly evolving and improving, so what used to be the best practice doesn’t necessarily work anymore. Nowadays Google not only fetches your websites HTML but it also fetches your CSS and JS files. For this reason, they do not like it when you block any files or folders needed to render a page. In the past it was ok to block things like the /wp-includes/ and /wp-content/ folders. This is no longer the case. An easy way to test this is by logging into your Google Webmaster Account and testing the live URL. If any resources are being blocked from Google Bot they will complain about it in the Page Resources tab. Below, I have put together an example robots.txt file that I think would be a great starting point for anyone using WordPress. User-agent: * # Block the entire wp-admin folder. Disallow: /wp-admin/ # Blocks referral links for affiliate programs. Disallow: /refer/ # Block any pages you think might be spammy. Disallow: /spammy-page/ # Block any pages that are duplicate content. Disallow: /duplicate-content-page/ # Block any low quality or unimportant pages. Disallow: /low-quality-page/ # Prevent soft 404 errors by blocking search pages. Disallow: /?s= # Allow the admin-ajax.php inside wp-admin. Allow: /wp-admin/admin-ajax.php # A link to your WordPress sitemap. Sitemap: https://example.com/sitemap_index.xml Some of the things I included in this file are just examples. If you don’t feel like any of your pages are duplicate, spammy or low quality you don’t have to add this part. This is just a guideline, everyone’s situation will be different. Remember to be careful when making changes to your website robots.txt. While these changes can improve your search traffic, they can also do more harm than good if you make a mistake. Test Your WordPress robots.txt File After you have created and customized your robots.txt it’s always a good idea to test it. Sign in to your Google Webmaster account and use this Robots Testing Tool . This tool operates as Googlebot would to check your robots.txt file and verifies that your URL’s have been blocked properly. Similar to the picture above you will see a preview of your robots.txt file as Google would see it. Verify that everything looks correct and that there are no warnings or errors listed. That’s it! you should be set up and ready to go now. My Final Thoughts As you can see, the robots.txt is an important part of your website’s search engine optimization. If used properly, it can speed up your crawl rate and get your new and updated content indexed much faster. Nevertheless, the misuse of this file can do a lot of damage to your search engine rankings so be careful when making any changes. Hopefully, this article has given you a better understanding of your robots.txt file and how to optimize it for your specific WordPress needs. Be sure to leave a comment if you have any further questions. Find the post on the HostGator Blog Continue reading

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SSD vs HDD

The post SSD vs HDD appeared first on HostGator Blog . Every year, the technological devices we use—and increasingly depend on—seem to get smaller and more powerful. And yet somehow these machines manage to hold large quantities of files, media, and applications. That’s possible because of the data storage technology available to manufacturers and consumers today. And in the world of storage technology, there are two main options: SSD and HDD . Your average consumer rarely has to worry about the difference between the two, but for the tech savvy, understanding the difference in how they work and the relative benefits of each can be valuable. This article will compare SSD vs HDD to help you decide which option is the right one for you. What is SSD (Solid-State Drive)? The solid-state drive is a relatively recent data storage technology that uses memory chips to store information. SSDs use the same technology that flash drives do, but on a larger scale. Specifically, they’re made up of NAND (negative-and) memory chips that house a number of memory cells. There are three types of memory cells: Single-level cells (SLC) Multi-level cells (MLC) Triple-level cells (TLC) SLCs can only hold two bits of data (a 1 or 0), which means a higher level of precision, but higher cost. MLCs hold two bits of data per cell, and TLCs three—each increase in bits leads to a tradeoff in precision and speed, but means greater affordability. With technological advances over time, SSDs have been able to hold more NAND chips with more memory cells, increasing power and storage capacity, while reducing cost. Many new computer models now come with SSD hardware and external hard drives that use SSD drive technology have become more common and accessible. SSD Pros: 6 Reasons to Consider SSD Over HDD SSDs are growing in popularity for good reason. The technology has a number of important benefits that make them a good choice for most tech manufacturers and users alike. Here are six of the main reasons to consider SSD over HDD. 1. They’re fast. Because a SSD drive has fewer moving parts in the way they function, it works more efficiently. On the user end, that means your devices work much faster. If you’re tired of watching the spinning ball of death (or throbber , if you prefer the more technical term) while you wait for files to open or pages to load, then you need a data storage option that works faster. This is a significant category where SSDs win, which is one of the biggest reasons many prefer them. The speed at which your computer or other devices you rely on work makes a discernible difference in your day to day life. SSDs increase convenience and efficiency, and thus make your life easier. 2. They’re quiet. Another benefit of SSDs using technology that doesn’t involve a lot of moving parts is that it means they can run without making as much noise. SSDs are virtually silent. If you prefer to do your work (and play) without the extra white noise that HDDs make when they get into gear, then SSDs are your best choice. 3. They’re reliable. Fewer parts also means fewer opportunities for pieces to break or wear out. SSDs can generally be counted on to last years, or even decades, without needing any repairs. And like most technologies, the longer companies work on them, the more reliable they become. Every year only increases the lifespan of new SSDs, which was already long to begin with. 4. They don’t use much energy. The efficiency in how SSDs work also means that they don’t use as much energy as HDDs. That means your computer’s battery power will last longer, and your electric bills could be lower. For anyone conscious about their energy usage and looking for ways to cut down, this is one small choice that can make a difference. 5. They’re light and portable. This is especially convenient when it comes to laptops or other devices you need to move from one place to another frequently. The technology SSDs use is relatively small and lightweight, which means products that use an SSD will be more convenient to carry around. 6. They’re versatile. Because SSDs can be made with different types of memory cells, numbers of chips, and design approaches, you have a lot of options when it comes to their shapes and sizes. While replacing the drive in your computer requires finding something that’s the right fit, for other purposes like choosing an external drive, you have more choices. SSD Cons While the pros are compelling, there are a few potential downsides to consider when it comes to SSDs. 1. They’re expensive. The biggest drawback of SSD in relation to HDD is that it’s more expensive. While the technology is getting more affordable every year, SSD is still quite a bit more expensive than HDD drives. And the types of SSDs that deliver better performance or more storage space, such as those with SLC or multiple NAND chips cost more. 2. They often have a smaller capacity. Related to cost is the issue of storage capacity. The more files and data you have to store, the more you’ll have to spend on an SSD big enough to fit them all. For creators with especially high data storage capacity needs, SSD is often prohibitively expensive, where HDD drives with a comparable storage size cost quite a bit less. 3. In some cases, you’ll face compatibility issues. If you’re looking to replace the drive you have in your current computer and the device now has an HDD, there’s a chance that an SSD won’t be compatible. Many computers that now come with HDDs are designed to be compatible with both types of storage drives, so you have the choice to trade up down the line. But older devices, or more affordable ones, may only be HDD-compatible, so you have to make sure switching to SDD is even an option before you consider it. What is HDD (Hard Disk Drive)? A hard disk drive, sometimes just called a hard drive, is a data storage device that stores information on rotating magnetic disks. The technology includes an arm with a head that floats above the disks until called on to write data on the disks in tiny tracks, much like a miniature record player, then “read” or retrieve the data as needed. It’s an older form of computer storage, developed in the early days of computers and refined in the decades since. For a long time it was the dominant computer data storage option, but as SSD technology has gotten more advanced and, crucially, more affordable, it has begun to lose ground in popularity.  Nonetheless, it’s still easy to find and a better option in some use cases. HDD Pros: 3 Reasons People Prefer Them Over SSDs Hard disk drives have a different set of benefits they offer in comparison to SSDs. Here are the main reasons some people prefer them. 1. They’re more affordable. HDDs cost quite a bit less than SDDs, and always have. While over time as SDD technology advances, the difference in cost narrows, it’s still considerable enough that you can expect to spend a lot less if you opt for an HDD. This is true across use cases—computers, external hard drives, and web hosting servers that use HDDs will consistently be cheaper than those of a comparable size that use SDDs. If price is your biggest deciding factor, you can check out our cheap dedicated server hosting plans here. 2. They’re better for high-capacity storage. For anyone that has a lot of files, media, and applications that require a significant amount of space, HDDs are an affordable option for managing larger amounts of storage. HDDs can go up to two terabytes in laptops and ten terabytes in desktops. 3. They’re a proven technology. While both technologies have been around for some time now, HDDs are the legacy tech of the two. The longer a technology has existed, the more time companies have had to work out any kinks and improve upon it, and HDDs have existed for decades. Part of the reason you get to pay less for an HDD is because of that extra time experts have had to advance the tech and make it work better for less. HDD Cons There’s a tradeoff to any choice you make, and HDDs of course have several areas in which they’re the weaker choice. Here are the main reasons not to go with an HDD. 1. They’re slower than SSDs. As previously mentioned, the technology behind HDDs is simply less efficient. For users that means everything you do with them will be slower. With your computer, you’d face a longer time waiting for the device to boot up and slower load times when opening files and media. With external drives, it means backups and transfers take longer. And with web hosting, it can potentially mean slower load times for your website. All those times you spend waiting can really add up and make your days more inefficient. 2. They’re loud. The technology behind HDDs involves spinning disks and that spinning makes noise. Whenever the drive goes into high gear saving or accessing data, it gets louder. If you have a device that uses HDD, then you’re probably all too familiar with the spinning noise. It can be distracting as you work, and cause problems with family members or roommates you share a space with. If you care about keeping some peace and quiet in your home or workspace, an HDD can work against you. 3. They’re vulnerable to damage. Because the technology involves a number of different moving parts, there are more opportunities for parts to wear out or break. HDDs therefore tend to have a shorter lifespan than SDDs, and are more prone to needing repairs. While they cost less upfront, HDDs can cost you extra down the line when you have to replace them sooner, hire a professional to fix them, or deal with lost productivity because they’re not working properly. 3 Main Uses for Different Storage Solutions As we’ve touched on a bit in the comparison, there are three main use cases where you’ll have a choice to make between SSD vs HDD. 1. Computers All computers need a hard drive to store the operating system, applications, and various files users need to store on the device. When you’re looking for a new computer, you can find both models that use SSD and HDD. Typically, SSD computers are higher end and will cost you more upfront, and most Apple computers now come only in SSD versions. But for those needing to pinch pennies, or who want more storage for the money they spend, you can find HDD models as well. 2. External Hard Drives External hard drives come in handy both for making backups, and storing any files you don’t want taking up space on your computer. If you own a lot of games, movies, or other files that take up a significant amount of space, storing them externally can open up space on the computer itself so you don’t run out as fast. You can find plenty of choices for external hard drives, both SSD and HDD. HDD options are typically cheaper and sometimes much larger. SSD ones are smaller, lighter, and more costly for the amount of storage you get. 3. Web Hosting Servers A sometimes overlooked area where you have a choice between HDD and SSD is when it comes to choosing your web hosting, particularly if you invest in dedicated server hosting . Some web hosting providers will allow you to choose between an SSD or HDD plan. As you’d expect by this point in the piece, and SSD plan will typically cost more but deliver more speed (twice as much, in the case of HostGator’s plan). But for websites with less storage or bandwidth needs, an HDD plan can offer savings. Other Storage Options While SSD and HDD are your main options in many contexts, we now also have a couple of alternatives in some use cases. Hybrid Drives While not as common as SSDs or HDDs, in the past few years an alternative that combines the best of both worlds has come onto the scene. You can find computers and external drives that use both types of technology in order to provide the faster speed of an SSD, with the affordable higher capacity of an HDD. A hybrid drive will store the files you access most on the SSD part of the device, so you can load them quickly; while the files that mostly stay in storage without frequent access can be stored on the HDD part of the device.   Cloud Storage While computers require a physical drive to function, for many other data storage needs you can now turn to cloud options. Cloud storage is a popular choice for backups and any files or programs you have that won’t fit on your computer. And web hosting companies now frequently offer cloud hosting plans as well that offer significant storage options and faster speeds. Make the Right Data Storage Choice For You All of your data storage options have unique benefits and drawbacks. Deciding between SSD vs HDD will require figuring out your particular situation and priorities. Do you have a tight budget and need a large amount of storage space? Or is convenience and speed more important than cost? Now you’ll know how to make an informed choice that best suits your needs. Find the post on the HostGator Blog Continue reading

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