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Top Productivity Apps For Small Business Owners

The post Top Productivity Apps For Small Business Owners appeared first on HostGator Blog | Gator Crossing . As a small business owner you’re going to have a ton of tasks to manage and keep track of every single day. It’s easy to get overwhelmed, and this is where the power of apps can come in. By managing your workflow and reducing the time spent doing aimless things you’ll be better able to advance your business. In this post we’re going to cover the top productivity apps for small business owners, and how they can be used to transform your business. Most of the apps below will work across any smartphone or tablet-like device.   Asana Asana is shared task-management software that helps you track every moving piece of large-scale projects. When working on projects with multiple people it’s easy for emails, conversations and ideas to get lost in the shuffle. Asana makes sure every piece is accounted for, and you can track the progress of each project. You can set due dates and assign tasks to specific team members as well.   Dropbox Dropbox is an extremely popular could storage app. It allows you to store backups of your website, copies of documents and anything you need really. It makes it easy to share documents with multiple team members, and syncs easily across multiple devices. Whether you’re collaborating with multiple team members, or looking for a place to backup your files Dropbox will be able to help.   DocuSign If you need to sign digital documents, then DocuSign makes it easy. All it takes is a number of clicks and you’ll be able to sign a document and forward it on to the right party. If you’re constantly on the go, then you can sign documents from whatever device you’re opening the document on.   Evernote Evernote is a very useful note taking app that sync seamlessly across all of your devices. It makes it easy to manage to-do lists, take random notes and have a place to store random digital media items. There is also a paid version of the app, which gives you a greater suite of tools, including more admin features, a higher storage capacity, and the ability to easily collaborate with other app users.   Doodle Doodle is a great scheduling tool, which will help you keep track of your schedule across multiple platforms. If you already use Gmail, Outlook and Yahoo calendars, then this app will help you keep track of your meetings and appointments across all three.   CloudOn If your business relies on working within the suite of Microsoft Word tools, then CloudOn makes it easy to edit these files when you’re on the go. If you need to make quick edits to a PowerPoint presentation, but only have your iPad, then this app has you covered.   Managing your time as a small business owner doesn’t have to be stressful. Any of the apps above will help you to manage your to-do lists, collaborate with team members, and keep track of the day-to-day. Take control of your time and take control of your business with a suite of helpful apps. web hosting Continue reading

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Small Business Tips For Improving Customer Loyalty

The post Small Business Tips For Improving Customer Loyalty appeared first on HostGator Blog | Gator Crossing . Living in a city built around a tourism based economy has shown me the businesses who survive aren’t those with the best marketing strategy, but those who have managed to retain loyal customers, both local and returning visitors, throughout every season of the year. The feeling a customer gets coming back to the business often means more than the quality of the service being offered. For instance, one of the most popular coffee shops in my town thrives due largely in part to offering a location in which people want to be seen. As a self-proclaimed coffee critique I can tell you the difference in product would not be enough to create this much separation in popularity. The trick is in the x-factor, in this case providing a hub in which people can see friends, come to get work done, and really gain a secondary experience through visiting the business altogether. However, earning the adoration of customers is easier said than done. Like any metric in business it involves a variety of factors, a lot of which boil down to good customer service and unique products of high quality. Small businesses are making a come back, and if yours is to contend in the realm of people defining themselves through brands and products it’s important to start gaining customer loyalty right now. Here are some great tips to get you started.   Focus On Your Most Valuable Customers Value can be a subjective term, but in this regard a valuable customer should be measured strictly on what they offer your business financially. Think of those who have recurrent faces first, the ones that are consistently coming back to your business and providing regular revenue. I like to think of these customers as ‘buffers’ because in times when business is slow they provide the difference between a strong month or just barely making it. Financial value may be variant depending on what you’re selling, also. A coffee house may have valued customers based on them appearing most mornings for a cheap cup of coffee; a painting business on the other hand may have a most valued customer just by getting a couple gigs a year. In either circumstance both add up to lifetime value and your energy and attention needs to cater to those already serving your success. Taking the time to show appreciation and remembrance for their regular support also turns into referrals as word of mouth, which is the most valuable form of marketing.   Invest In Your Customers Loyalty While this is an old trick, providing reward incentives has proven to be one of the most effective ways to bring customers back in times when they have options for products. Large companies like Safeway have advanced rewards programs by offering discounts on gasoline when you spend money in their grocery outlets. Many unit based businesses will offer frequent shopper cards, on which you’ll receive a free product after so many purchases. I know when I’m hungry I’ll tend to see if I have any punch cards in my wallet knowing my purchase will be even more valuable later.   Listen To Their Feedback and Actually Make Changes This one can be tricky depending on how you’re choosing to receive feedback. Less than 5% of customers will respond to surveys when sent out via email, or posted on Social Media. Rather, take the time to scour sites on the Internet where reviews have already been posted, and take action to improve areas that seem to have recurring complaints or suggestions. Not every gripe has to do with the integrity of your business, but more often than not there’s areas of your regular operation that go unnoticed to staff and employees. What I like to call a two-for-one is putting a survey on the receipt and offering a small discount on the customers next purchase just for returning the survey. Let the customer know you want to hear from them personally and that their return is extremely valuable, because it is!   Meaningful Customer Service Do you ever feel like certain customer service requirements are a little overboard? Perhaps less genuine even? Part of gaining a customers loyalty is making them feel a sense of personal connection to your business and that their time spent there is with recognition. Many small businesses put emphasis on employees learning their frequent customer’s names, along with encouraging conversations that contain more depth than just asking how their day is going. Humans crave attention, even if that’s coming from someone who only knows them in one environment. As your business becomes more well known, try employing these tactics to ensure your product or service means more than just business as usual. Working to gain your customers loyalty will add up to more than just dollar signs for you, it will make your business meaningful to the lives of others which is a great feeling. web hosting Continue reading

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3 Ways To Acquire Funding For Your Next Business Idea

The post 3 Ways To Acquire Funding For Your Next Business Idea appeared first on HostGator Blog | Gator Crossing . Starting a business based on an idea that you think could improve the lives of others is a very exciting, yet difficult, task to embark on. With several hundred million companies already built by enthusiastic people such as yourself, the question of whether my idea is good enough is definitely a burning one. All questions aside, there is still the need to decide upon the business strategy, and more importantly — how the new business is going to be funded. Will you have to sell your car? Get a mortgage loan? Invest all your life’s savings? None of these would be a first for many other people, but thanks to the rapid growth of industries such as startups, small business, and crowdfunding — there’s now an opportunity for anyone to become a business owner, given that their ideas is good, and could potentially stick. It certainly can save you from a potential disaster, and there are several other advantages of reaching out to other establishments for an investment plan that could get your idea off from the paper and out in the real world.   1. Bootstrapping This is a classic technique for raising money for a new business idea, and is considered one of the safest ones. The way bootstrapping works is that you mostly do all of the work yourself, so this is the one way of acquriing funding where you actually have to put your skills and knowledge to work for you. Some of these may include: Writing technical content for sites that resonate with your idea. Using your design skills to freelance, help out other businesses. Establishing an early online merchandise store to sell items like shirts, stickers, etc,. Getting heavily involved in social media around the networks that resonate with your idea. It’s all the basic stuff, it certainly is going to be a lot tougher, but in the end you call feel good about yourself — knowing that all the funding was acquiring thanks to your own set of skills, and you don’t have to answer to anyone about losing some here and there. We recommend that you check out Jon Yongfook’s story of bootstrapping his startup , and how he was able to do it. Getting the initial funds is only half the battle, not paying yourself for several months is something completely different. Jon explains that in his report beautifully.   2. Crowdfunding The second best way of getting that initial funding is by launching your business through a crowdfunding platform such as Kickstarter, GoFundMe, or Indiegogo. A crowdfunding platform takes away all of the strain of having to raise money through your own skillset, and instead you can focus on promotional and marketing campaigns to make sure that your project does get funded in the end. The biggest advantage here is that you also build a community around the business you’re trying to launch, giving you the initial customers without having to do much else — and we have seen some great success stories with this type of funding before. Kickstarter constantly update their data and the amount of completed projects would scare most banks. They are upfront about their fee, it is 5 percent if you are successful.There are many other crowd funding options now that Kickstarter have blazed a trail. They include crowdcube and Seedrs. Transparency and building a community are the main benefits the negatives are that you might have a large number of investors. — Elaine Thompson   3. Angel Investors These are the guys who have several decades (most often) of experience in a particular field, they’ve made their money from creating their own businesses in the past, and have moved on to helping others to do the same by funding their projects. Ideally, you want to reach out to an Angel Investor once you’ve exhausted all your personal resources, such as friends, relatives and other connections. Getting funding from angel investors isn’t easy, but it can be done if you take the right approach and are a good match with their interests. And the benefits can beyond the money for your business, but their expertise in both in business operations and your industry niche. — WSJ However, no Angel Investor is going to write you a check just because you ask. You have to come prepared, and by prepared we mean full market research, a strategic business plan, and already established progress on trying to get the business off the ground. And because an Angel Investor is giving you his own money from his own pocket — expect this process to take several weeks, up to several months to get a clearance for the check; nobody wants to invest in something that won’t turn profit at some point of its development.   What else? Other than what we have looked at already, there are government grants , banking loans, even startup incubators — which are usually aimed at people who are really up to par with the latest development in their industry, and are willing to invest the next few years of their life in building an idea. Entrepreneur magazine has a special sub-section of their site where they talk all about raising funds , and we highly recommend to indulge in that content as it will be invaluable to getting your idea funded.   ***** Alex Ivanovs is an online entrepreneur who has been writing about technology, business and developer topics for over a decade. He currently manages CodeCondo — an aspiring community for designers and developers. web hosting Continue reading

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6 Steps to Making Your WordPress Site Mobile-Friendly

The post 6 Steps to Making Your WordPress Site Mobile-Friendly appeared first on HostGator Blog | Gator Crossing . The world is going mobile. And quickly. In 2014, for the first time ever, mobile devices were used to access the Internet more often than PCs. It was a landmark occurrence. A game changer. And yet many businesses continue to pay little attention to the mobile-friendliness of their websites. But Google is paying very close attention. In fact, if your business website isn’t mobile-friendly, you can expect Google to be giving you the cold shoulder in search engine rankings. As recently reported in the Wall Street Journal , Google has begun favoring mobile-friendly sites, and penalizing sites that are less mobile-friendly. So if your business WordPress site isn’t mobile-friendly, making it so should probably be bumped up in priority on your to-do list. Tech.co recently published a 6-step process for making your site mobile-friendly.   Step 1: Choose Your Hosting Service Carefully Any mobile-friendly changes you make to your site could be for naught if your hosting company provides slow and unreliable service. Pennies saved in choosing the cheapest hosting services available may turn out to be quite expensive in the long run.   Step 2: Choose a Mobile-Friendly WordPress Theme The WordPress theme you choose serves as both the foundation and framework of your website. What type of theme is mobile-friendly? A fast theme. Loading speed is a key factor in making a site mobile-friendly, so a fast-loading, responsive theme is ideal. Look for themes that have been tagged as having a “responsive layout.”   Step 3: Customize Your Content Structuring your content to be mobile-friendly is critical. What defines “mobile-friendliness” when it comes to content? In general, your content should be easy to view on small screens, and should be “finger-friendly” – easy to navigate by touch. Here are a few specific tips for making content mobile-friendly: Larger font sizes are better than smaller Buttons should be large in size, and isolated enough to easily tap with a fingertip without inadvertently hitting something else Lots of whitespace Short headlines Make content scannable: break text into lots of subsections with subtitles Position the most important info on a web page close to the top   Step 4: Manage Plugins One of the great advantages WordPress offers is the wealth of plugins that are available. But plugins are so easy to add that website owners often end up with quite a collection. The result is that sites are often burdened with a number of plugins that aren’t really needed or useful. A proliferation of plugins can contribute to performance issues that can make your site less mobile-friendly. So stay on top of the plugins you’ve added to your site. Prune away those that aren’t really contributing to your site. And make certain that the plugins you use are kept up-to-date with the latest versions.   Step 5: Optimize Images Images are an important component of your website’s content. But they can significantly slow the load time of your site, making it less mobile-friendly. You can help to counteract that problem by using plugins that work to optimize the loading of images. Some plugins worth considering for this purpose include: Image Pro CW Image Optimizer Imsanity Hammy EWWW Image Optimizer PB Responsive Images   Step 6: Test Once you’ve optimized your site to be mobile-friendly, test it. See how it performs on your own mobile devices. Does it load fast? Is it easy to navigate via touch screen? Does the text fit the screen? The greater the variety of mobile devices you can use in testing your site, the better. Ask friends and family to also check out your site on their devices. And be sure to find out whether your site rates a mobile-friendly thumbs-up from Google. You can easily use Google’s testing tool to evaluate your site for free.   Worth the Effort It can be a bit of a chore to make certain that your site is mobile-friendly. But it’s worth the effort. Doing so will help to assure that your site ranks as highly as possible in search engine results. And making your site comfortable and easy-to-use for mobile visitors will help to keep them on your site longer. But most importantly, making your site mobile-friendly will make your site accessible to a huge audience. By 2017, nearly 70% of the world’s population is expected to be able to access the Internet via smartphones. That’s a pretty sizable potential audience for your business. Or not – depending upon the mobile-friendliness of your site.   ***** Chris Delker is a freelance copywriter based in Dallas, Texas. web hosting Continue reading

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Why WordPress Is The Best Choice For Non-Technical Business Owners

The post Why WordPress Is The Best Choice For Non-Technical Business Owners appeared first on HostGator Blog | Gator Crossing . When the time comes to create your website, you’re going to have no shortage of options to choose from. In fact, the decision-making process can be very overwhelming. It’s hard to cut though all of the marketing messaging to truly find a platform that works for you. Luckily, there’s one platform that outshines most other platforms when it comes to an intuitive platform, that will help you build a beautiful website in no time at all. In this post we’re going to dive into why WordPress is the best choice for business owners with little to no technical know-how. WordPress began as simple blogging software, but it has now grown into a full-fledged website builder with a massive and interactive community.   1. Easy To Use Backend WordPress has a very easy to use backend. They’ve had the same backend for a number of years, which means there are a number of tutorials to guide you through anything you may be unsure of. The backend is straightforward and doesn’t require any knowledge of code to actually customize the look of the theme as well as implement many additional features.   2. Small Learning Curve Customizing your WordPress theme couldn’t be easier. Most themes also come with easy to follow documentation that will allow you to set up and populate your theme rather quickly. A lot of other website building platforms require little technical knowledge to get up and running, but the curve increases very quickly. WordPress is easy to setup, and also requires little technical knowledge to customize.   3. Massive Theme Selection There are literally thousands of WordPress themes available for you to download, both free and premium. The free themes are great for getting started, but if you really want to take your website to the next level you should consider upgrading to a premium theme. Most premium themes cost less than $50 and can leave you with a truly customizable, professional website.   4. Great Plugin Selection Plugins add increased functionality to your theme without having to outsource plugin creation, or invest a ton of money. There are thousands of WordPress plugins , both free and paid, that add things like increased payment support, homepage sliders, upgraded security and much more. If you want to add a specific feature to your website chances are there’s a plugin for it.   5. Large Support Community Since WordPress has been around for such a long time there a large dedicated support community. Most premium WordPress themes come with dedicated support, while the large free theme community has a very active user base. If you keep running into a problem, chances are someone else has faced the same problem, and the solution already exists.   6. SEO Optimized When you’re relying on search engine traffic to send you new customers, then your website must be optimized to rank. Luckily, most WordPress themes are primed to rank in the search engines right out of the box.   7. Very Inexpensive Like we mentioned above you can get a WordPress theme up and running without too much of an investment on your end. Aside from purchasing a domain name and hosting, you can even get by with a free theme. As you can see, WordPress is a great choice for business owners looking for a beautiful website without having to learn to code first. web hosting Continue reading

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