Tag Archives: photography

Comedy Writer Finds His Way With Taoism Podcast

The post Comedy Writer Finds His Way With Taoism Podcast appeared first on HostGator Blog . 39-year-old Tod Perry is a busy man. The Long Beach-based freelance advertising copywriter and former CBS Radio host is a regular contributor to the popular news sites GOOD and Buzzworthy, and is a new father. He also co-hosts and produces What’s This Tao All About?, a popular podcast in which he and Taoist Institute founder […] Find the post on the HostGator Blog Continue reading

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Want More Photography Clients? It’s All In Your Website

The post Want More Photography Clients? It’s All In Your Website appeared first on HostGator Blog . The wedding photography business can be inspiring, because you get to capture people’s images when they’re in love and celebrating. It’s also challenging, because you’re competing not only against other professional wedding photographers but also against amateurs who are willing to work for below-market rates. To set yourself apart and prove your value to clients, […] Find the post on the HostGator Blog Continue reading

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14 Best WordPress Plugins for Photographers

The post 14 Best WordPress Plugins for Photographers appeared first on HostGator Blog . Websites are essential for all photographers because modern day clients increasingly look to online portfolios when deciding who to hire for their next photo shoot. If you have decided to use WordPress for your photography site, then you’re half way there. In this article, we will share the 14 best WordPress plugins for photographers that […] Find the post on the HostGator Blog Continue reading

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5 Reasons Your Website Is Turning Off Your Customers

The post 5 Reasons Your Website Is Turning Off Your Customers appeared first on HostGator Blog . You know that having a website is an important asset for your business. However, if you have very low conversion rates, or have been seeing a steady decrease in traffic it might be time to fix your website. The web is constantly evolving, and your site needs to be up to the current web standards and user preferences if you want to keep your visitors happy. Below you’ll find a series of problems that a lot of websites currently fall victim to. If you’re committing any of the following mistakes it’s important to fix them as soon as possible.   1. Slow Loading Speeds Most web users are becoming more and more accustomed to fast loading speeds. This means that when your site loads slowly you’re testing your visitor’s patience. In most cases they’ll hit the back button, instead of waiting for the site to load. Having a website that loads slowly can also lead to lowered search engines rankings, as Google factors in page loading speed into their search engine rankings algorithm. Put simply, your website must load quickly and cater to the fastest internet connections.   2. No Mobile Optimization Our world is becoming increasingly mobile. Mobile Internet usage is only continuing to increase and it shows no sign of slowing down. So, if your site isn’t optimized for the mobile web your users aren’t even going to attempt to navigate your website. When creating a separate mobile website, or are optimizing your current website it’s important that you consider every possible interactive element and piece of your website. For instance, some ads may not display properly, so you’ll want to ensure they won’t display on certain screen sizes.   3. Poor Photography Stock photography is dead. If you’re using dated stock photos your visitors will be able to tell and it will make your website feel cheesy. However, keep in mind that not all stock photography will have a negative impact on your website. Using images is a great way to create a more emotional experience for your user, but just make sure they’re high quality, unique, and showcase your actual business or products.   4. Keyword Stuffed Copy Over a decade ago you could get away with having walls of keyword stuffed text across your website. Most web copy was written for the search engine robots, not human beings. However, those times are long gone and your copy needs to reflect this. If your web copy speaks to the search engines more than your readers, you’ll actually see your rankings start to decline. Keywords are still important, but even more important is making a connection to your visitors. The only way to do this is to write copy that’s geared towards your visitors and their needs.   5. Too Much Clutter When it comes to your website less is always better than more. Even though it can be tempting to hit your visitors with everything at once, and embed interactive widgets, this will lead to nothing but overwhelm. Think about your visitor every step of the way, and engineer your site towards the best user experience for them. By taking time to fix the mistakes above, your site will start to see higher levels of traffic, and increased levels of engagement across the board. web hosting Continue reading

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New Funding Methods For A New Age In Business

The post New Funding Methods For A New Age In Business appeared first on HostGator Blog | Gator Crossing . Starting a Small Business So you’ve decided you want to start a small business of your own; you’re ready to stop working for others and start working for yourself. This is great! Yes, you get to set your own hours, and yes, you get to do what you would like to do; however, when starting up a business of your own, you need to have the available capital to do so, and the time it takes to get it done. Remember, Rome wasn’t built in a day!   Ways to Accomplish This You’ve decided to start your business online. There are lower associated startup costs, and you don’t have to wear pants to go to work, both of which are decided bonuses! The problem is that it still costs money. You need a hosting plan , and you need up front capital to be able to get your inventory started, regardless of whether you are making something yourself or whether you are selling pre-made, manufactured products. How would you go about doing this if you don’t have the money saved up yourself? Well, there are several ways. You could find an angel investor, a set of investors, get a loan from the bank, or you could turn to the latest in funding – investment sites like Kickstarter.   Kickstarter Kickstarter is a site that people may go to in order to present their ideas to the general population. Individuals read through the proposals, some of which include bonuses to those who donate x amount to their cause, and then donate. Yes, that’s right, people just give you money because they like your idea and want to see it come into existence. Now keep in mind that your idea must be a good one, as defined by the population at large, and that not all Kickstarters work. If the proposal is not written well, the likelihood of gaining funding decreases dramatically. Included below is a link to a very helpful article that discusses the progress of one small business; how they took their idea from just an idea and turned it into a successful business using funding gained through Kickstarter. That’s right, someone is being helpful just for the sake of being helpful. This increasing amount of transparency in companies serves to benefit you in that it teaches you one possible path to walk, providing you with the information necessary for your business to potentially succeed in the same manner.   Getting Going While not all Kickstarters are a success, as we have mentioned, there are those that have the potential to become quite successful (such as Amanda Palmer’s ground-breaking Kickstarter campaign). While it is true that you must obtain the knowledge yourself instead of building on top of the knowledge of others, you are able to take information, such as this, and use it as a means of working to increase your knowledge base, providing you with insight on how to succeed, and the different pitfalls to avoid. So, what are you waiting for? Get going! Start your own business, and start reaping the success of your own hard work. For more information: https://www.kickstarter.com/projects/angeliatrinidad/passion-planner-the-one-place-for-all-your-thought/posts/1067424   Image Source: Kickstarter.com. (2014). Start your project — Kickstarter. Retrieved 26 December 2014, from https://www.kickstarter.com/learn?ref=hero web hosting Continue reading

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