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5 Ways To Evaluate The Success of Your Website

The post 5 Ways To Evaluate The Success of Your Website appeared first on HostGator Web Hosting Blog | Gator Crossing . Though the definition of website success will vary from business to business depending on goals, everyone can measure the performance of their website using analytics software. The factors that you measure with analytics are called metrics. According to the Content Marketing Institute , all metrics fall into four categories: Consumption, Sharing, Lead Generation, and Sales. Keep an eye on these key metrics to get a good idea of your website’s performance.   Consumption Metrics Consumption refers to the content that your visitors see and consume when visiting your website. Examples of these metrics include: Page Views: Page view metrics track how many people have seen the pages and content on your website. These are the easiest metrics to find and record. Video Views: Video view metrics track how many people have seen your videos. You can measure these using YouTube Insights, or its equivalent if you use another video host. Document Views: Document view metrics track the number of views for any documents embedded on your site. You can measure these views through document sharing websites like Paper.li and Slideshare . Downloads: Download metrics track the number of times people download your downloadable content. Consumption metrics are important because they help you understand how your content is viewed.   Sharing Metrics These metrics measure how many people are sharing your content across the web. Content sharing has become a common indicator of content usefulness and popularity, so these metrics are good indicators of your website’s performance. They include: Social signals that people give by clicking social share buttons on your website. They come from sites like Facebook, Pinterest, Twitter, and Google+. Backlinks. A backlink is created whenever another website links to your site. You can measure this through Google Analytics (or any other analytics software), and through Pingbacks on your blog. Email open rate and forwards. You can measure these through a list management provider like Aweber or MailChimp . You can encourage content sharing by using share buttons on your blog posts, articles, and other content. If your blog doesn’t have them already, check out websites like AddThis and ShareThis .   Lead Generation Metrics Lead generation is a critical goal for businesses, especially B2Bs. The goal of providing rich content is ultimately to move website visitors down your sales funnel, transforming them from passive viewers to active and loyal followers (and customers). Examples of the metrics you should be paying attention to: Conversion rates: The number of unique site visitors measured against the number of conversions. Form completions and call-to-action downloads: The number of times a visitor signs up for your newsletter, downloads a special report, etc. Blog subscribers: You can measure this via your blog account or through a service like FeedCat .   Sales Metrics If you use your website to sell products and services, then this one probably matters the most to you. Tracking sales metrics usually involves analyzing data within the CRM system you have in place for your business and customers. In order to effectively track sales metrics, you must include trackable components on your website (like a call-to-action to a product landing page). You can also include call-to-actions at the end of blog posts. By doing so, you will be able to track which content on your site is actually driving visitors to purchase your products or services.   Setting Website Goals To Ensure Success Your website goals are the groundwork from which you build your online marketing strategy, so clearly defined goals are important for gauging the success of your website. Make sure you set S.M.A.R.T goals: Specific: Who, what, where, when, and why? Measurable: They should include numbers and figures. Attainable: Your goal should present a challenge, but not be impossible. Relevant: Does your website goal fit with your overall marketing and business goals? Time-bound: Do you want to reach this goal in a week? Six months? A year?   Also, remember that your goal setting should include a budget that will support your online marketing efforts. Continue reading

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10 Mistakes You Are Making On Your Homepage

The post 10 Mistakes You Are Making On Your Homepage appeared first on HostGator Web Hosting Blog | Gator Crossing . Your Homepage: The trusty introduction of your company website to the rest of the world. As the old adage goes, first impressions are everything. So what is your home page saying about your website, and your company as a whole? If the main page of your website is guilty of any of the following ten offenses, it’s probably time to make a few changes.   Mistake #1: Hiding contact information. A study conducted by Small Business Trends found that of the 200 small business websites they studied, 70 percent with a phone number didn’t display it in a prominent place. Thirty-eight percent had their email address stashed away in a hard-to-find place. Furthermore, 68% didn’t include an email address on their home page at all. Always make your contact information visible. You want to make it as easy as possible for customers to reach you.   Mistake #2: Not using analytics. If you’re not using analytics by now, you’re missing out on valuable information about the effectiveness of your website. Analytics show you things like what content is most popular with your readers, the number of inbound links to your site, who is linking to your website, and more. Using Google Analytics is free, and it doesn’t take much effort to set up.   Mistake #3: Autoplay audio or video. Have you ever visited a website and a song or advertisement started playing out of nowhere? If so, then you know that autoplay media can really detract from user experience. However, there are exceptions to this. Author and mentor Christine Kane has an autoplay welcome video on her website’s landing page. In an industry like personal mentoring, a welcome video can help to convey personality and feelings of connectedness. But for the most part, let your visitors be in control of what they see and listen to.   Mistake #4: Poor navigation. Your navigation is the gateway to the rest of your website, so making it difficult to use isn’t a good idea. Putting your navigation in a non-standard location, using too many buttons, or having your navigation out of order can have a negative impact on usability. Keep navigation at the top of the page, limit it to only important links, and put your most important items first. Studies show that users expect the navigation bar to be at the top of a page, and read from left to right.   Mistake #5: No search box. This is especially critical for websites with large amounts of content. Today’s internet users are accustomed to using search to finding things online. Put a search bar on the top right of all of your pages to make things easier to find for user. This will also offer a valuable metric for you to use later since you’ll know what people are searching for within your website.   Mistake #6: Difficult sign-up forms. Research shows that the more fields a registration form has, the more it will frustrate the user. Limit your forms to only the most necessary items like first name and email address.   Mistake #7: Not split testing. Yes, you’re busy, and you might feel like you don’t have time to split test. But split testing gives you a great opportunity to improve on your site’s conversion rates.  If you already have a good amount of traffic, you should be split testing home pages.   Mistake #8: Not enough white space. White space is the space between text and images on a web page. As an analogy, imagine driving home, opening your garage door, and being met with boxes, furniture, and other items that crowd every square inch of your garage. There is no way you’re getting your car in there until you move some things out of the way. When it comes to page layout, most would underestimate the importance of white space on a home page. However, your website can look cluttered and unattractive without it.   Mistake #9: Not capturing emails. Most internet marketers would say “the money is in the list,” and this is quite true. You’ll have a better time marketing to those who have already shown interest in your website by giving you their contact information. Include a sign-up form on your homepage for people to opt in to your newsletter or updates.   Mistake #10: Poor readability. Even if you have killer copy on your home page, it won’t mean much to your visitors if it’s unreadable. Avoid using fonts that are too small, and make sure that your background colors contrast well with the text. This is also one reason why testing your website across devices and browsers is so essential. A page that renders well in Firefox may not show up the same in Safari.   Your homepage can either make or break the rest of your website, so make sure that you’re doing it right. Not only is it good for conversions, but your visitors will be more likely to revisit a website that’s attractive as well as informative. Continue reading

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Content Marketing 101: What is a Call-To-Action?

The post Content Marketing 101: What is a Call-To-Action? appeared first on HostGator Web Hosting Blog | Gator Crossing . You want to prompt your website visitors to take some sort of action. That’s the main point of having a website, to ultimately influence users to do something. The something that they do—whether it be signing up for a newsletter, signing up for a free trial, or buying a product—is called a call to action (CTA).  A strong call to action is essential to the success of any website, whether or not you’re using it to sell products and services. Some examples of calls to action include: Download our free ebook or industry report Sign up for a free trial Register for our free webinar View a demo Sign up to receive a free coupon Order now and get a discount   Why Have a Strong Call to Action? There are three main reasons for having a strong CTA on your website: Provides direction to your users. If ever your users are unsure of what to do with the information you provide them, a call to action gives them a clear step to take next. Measuring the success of your site. You can tell how your website is doing with the public from the number of visitors you have vs. the number of people who accept your CTA (otherwise known as a conversion rate). Adds an objective to your website. Your call to action leaves no doubt as to what your website is about. For example, if you visit the Adobe Photoshop download page, you know immediately that they want you to download a free trial.   How To Create One Creating an effective CTA requires some marketing knowledge, but it’s nothing you can’t pick up quickly. Here are some tricks to use in creating one that will catch eyes. Use actionable language. This might seem obvious, given the “action” in “call-to-action,” yet the internet is still full of vague language and information. Be clear about what you want your prospect to do. Use exact language. “You can register for our newsletter here” isn’t as strong as “Sign up for our newsletter.” Point out benefits. A CTA should be brief, but you can still express benefits in just a few words. State that the report they’re downloading is industry award winning, or that it will teach them profitable secrets to increasing their sales. Point out that the free trial is for 30 days and comes with 24/7 email support. Basically, give your customer a reason to respond to your call. Offer an incentive. A report published by Small Business Trends found that of the 200 small business websites they surveyed, 96% of them didn’t offer any sort of industry report, white paper, or otherwise helpful incentive. People like “insider” information, and offering it in the form of a free download makes it even more appealing. Keep it simple. You don’t want to overwhelm or confuse your visitors, so limit the number of CTAs you have on your website. For instance, Hubspot has three CTAs on the bottom of their homepage: Call us, request a demo, or start a free trial. You also want to keep the amount of information you collect from your visitors to a minimum. The marketer in you might be tempted to collect lots of juicy demographics, but a CTA form isn’t the place to do that. Studies have found that the more fields a response form has, the smaller the website’s conversion rate. Keep it simple, and you won’t overwhelm your visitors. Make it stand out. Your call to action should stand out from the rest of the page, and be in a place where users can easily locate it. Choose a contrasting background color, and place it above the fold where people can see it immediately. Some internet marketers would argue that a call to action need not always be above the fold. Just keep in mind that you want it to stand out to your audience and prompt them to take immediate action. Have it on every page. The same Small Business Trends report found that 72% of the surveyed websites didn’t have a CTA on any of their internal pages. The chances of a conversion increase when the site visitor always has access to the CTA, so make sure you include it in the same spot on all of your pages.   Having a strong call to action is an overlooked yet fundamental part of optimizing your website for conversions. Whether building a prospect list, rallying activists, or getting your name out there as a blogger, CTAs add needed direction for both the website itself and your visitors. Now that you know the importance of it, there’s no reason not to have one! Continue reading

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Blogging 101: How to Be a Better Blogger

The post Blogging 101: How to Be a Better Blogger appeared first on HostGator Web Hosting Blog | Gator Crossing . There is no shortage of advice out there on how to be a better blogger. It seems everyone has their own take on what it means to succeed in the blogosphere. That’s because successful blogging is a multifaceted accomplishment, requiring you to be more than just a good writer. Blogging requires an amazing amount of focus, determination, and (overall) passion about the topics that you’re blogging about. Read on to see what it takes to make your blog successful.   Get Direction What is the purpose of your blog? You should be able to answer this question before you ever start writing. For this reason, it’s a good idea to have a mission statement. You don’t have to define your blog too narrowly, or publish your mission statement for all to see, but having one written down will help to guide you with each new piece of content you write. Next, establish three to five topic buckets. As blogger Mark Collier puts it, topic buckets fold under the larger umbrella of your website’s purpose. For example, if the focus of your blog is to help people with personal development, you might choose motivation, productivity, wealth management, and relationships as your topic buckets. All of your categories would fall under one of these buckets, and every one of your blog posts would fall under one of your categories.   Be Consistent A blogger who only publishes when he feels like it isn’t very likely to have an audience. The truth is, you won’t feel like writing most of the time. However, if you want to create an audience, you will need to blog consistently, whether it be a few times a week or a couple times a month. The important thing is to let your readers know what to expect from you. Keeping an editorial calendar is a great way to stay on track with your blogging. You might also consider writing blog posts in batches instead of one at a time, and publishing each one when the time comes. When you plan ahead, you’re more likely to succeed in staying consistent with your blog.   Appearance Matters Human beings are very driven by visual appearance, so you can bet that a user’s first impression of your blog will include the appearance of your website. Your website appearance should reflect your personal style, your business brand, and/or the aim of your blog. Keep this in mind if choosing a theme for your blog. It’s also important to keep your pages clean and clutter-free. If you have distracting pictures, animations, old content, or banners that don’t contribute to the overall look of your site, then it is time to clean them up. If you have a lot of pictures on your website, consider using a photo gallery theme to keep things in order.   Be Creative Coming up with content ideas is probably the most difficult part of blogging, so mastering the art of idea generation is one of the best things you can do. First off, you should keep a running list of blog post ideas that you can refer back to. From there you can come up with ideas in a number of ways. Spend an hour or two each week brainstorming topic ideas. Just write down everything that comes to you, no matter how unpolished the idea seems at first. Sometimes they just need some time to marinate. Set Google Alerts for your chosen topics and see what news items you can write on. Visit sites like Yahoo Answers and Quora to see what people are asking about in different categories. Create blog posts around reader emails. Ask readers directly what topics they’d like you to address.   Stay on Task If you have trouble staying on task, then there are a number of tools that can help. Ommwriter is a free tool that creates a writing space within your desktop, and even provides ambient music and appealing keyboard sound effects. Time Doctor is another great tool. Not only does it track the amount of time you spend on a task, but it also checks up on you, should you drift off to Facebook or YouTube. A lot of bloggers have had great success with Focus Booster . This little program uses the Pomodoro technique of working for a set amount of time followed by a short break. Which ever tool you use, the most important thing is that you choose something that works for you and follow through with it.   Get Out More As much as productivity and focus matter in blogging, unplugging and living your life is just as important. Neglecting your other hobbies and passions in favor of blogging can not only drain you, but it can also hurt your writing. As Vincent Van Gogh once said, “Whosoever loves much performs much, and can accomplish much, and what is done in love is well done.”   Though blogging can sometimes be a challenge, it can also be a great joy when your audience appreciates what you do. Remember that no great blogger became that way overnight, not even Seth Godin or Brian Clark. Use these tips to improve on your blogging life, and watch your efforts blossom as a result. Continue reading

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HostGator Visits The Houston Food Bank

The entire HostGator training staff recently took a day off from training and instead spent it volunteering at The Houston Food Bank , which was founded in 1982 and provides food and other products to more than 500 hunger relief agencies in southeast Texas. The Houston Food Bank is the nation’s largest-size Feeding America food bank, operating in an impressive 308,000 square foot facility. Before we could begin, an orientation was necessary to ensure we knew exactly what and how we were to accomplish the day’s work. Having now been oriented, it was time to get down to work.  Although, in the case of Jorge here, work highly consists of photobombing. As work continued for the vast majority of the staff, Jorge continued to excel at his particular style of “work.” The day ended successfully, and we want to sincerely thank The Houston Food Bank for the opportunity!  If you are in the Houston area and would like to volunteer, please find the information here .  When you do volunteer, be sure to wear closed-toe shoes.  One of our staff, who shall remain nameless (*cough*David*cough*) had to borrow a mis-matched pair of shoes from the food bank in order to work. Fortunately, for the aforementioned un-named Gator (*sneeze*DAVID!*sneeze*), mis-matched grey is the new black.  Thank you again to The Houston Food Bank for the opportunity to have volunteered for the day. Continue reading

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