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How to Optimize Content Before Publishing

The post How to Optimize Content Before Publishing appeared first on HostGator Blog . Even the most engaging content with all the right elements won’t serve the purpose if the search engines can’t find it . Before you hit that publish button, there are several steps you can take which will ensure that your content is properly optimized. If you are ready to invest your time and attention to optimization, the following tips will show you how to do that effectively. Create Content with Optimization in Mind In order to optimize your content, you need to add some important and relevant links, as well as some keywords, to catch the attention of search engines. Some writers make the mistake of creating the content and then placing the links and keywords where they think it fits. This is a BIG mistake! Why? Well, if you add search engine optimization elements after everything has already been composed, it will most probably stick out. Readers can’t overlook randomly added words and links that just don’t naturally fit into the flow of the content. Writers used to stuff articles with meaningless words just so they can add keywords and links to optimize the article. Then in 2011 everything changed because Google established Panda Penalties to make sure that people would be penalized for low-quality, keyword-stuffed content. If you want to write high-quality content with naturally embedded links, you need to know which optimization elements you want to add before you start with the writing process. First, you should know your topic and your target audience. This will help you to search for corresponding optimization elements. Find suitable keywords and valuable links and save them. Along the way, start brainstorming how you can form your content and which subtitles you can create by adding the keywords. During the whole process of research and writing, you will already have your links and keywords ready which will inspire you to write suitable content. By having the optimization elements in mind while you write, you will find a way to add them without sounding forced. Apply Reader-Friendly Formatting We live in the age of people with short attention span or skimmers, how they are popularly called. That is why you need to format your content so that they stay long enough to read through the article and hopefully click on some of the links. There are several elements that every content should have if you want to optimize it in the right way and keep the reader’s’ attention. For reader-friendly formatting, focus on the following: A headline with the main keyword Subtitles which consist of the main or relevant keywords Using H1, H2, H3 metatags for titles and subtitles The main keyword in the first paragraph (recommended) Images with ALT attribute (with main or relevant keywords) Placing keywords naturally and evenly in the text Remember that you’re not writing a book but a text for a website Pay Attention to Content-Length and Readability Focus on the length of the article because you need to write just enough so that the content doesn’t seem stuffed with optimization elements but not too much so that you lose the reader’s attention. The recommended length is at least 1,000 words when it comes to writing articles and having a readability score of 60-70 points. Keep in mind that these numbers depend on the niche, so don’t go to extremes. (Note: the HostGator blog team aims for minimum 2,000 words when we really want to rank!) It can be very helpful if you can ask someone to read your article, web post, or blog post before you publish it. Having a second pair of eyes looking at what you wrote from a different perspective can ensure you that you will give the audience what they want. The person who will read your content can tell you whether there is a natural flow or if some keywords or links pop out. This is a helpful way to find out whether you accomplished to create high-quality SEO content. If you want to improve the readability of your content, you can use some online writing tools such as Grammarly , EssaySupply.com , Readable , and GradeProof . Add Social Media Elements Social media is the perfect tool for raising awareness about your brand and what you represent. It is also a very important element when it comes to content optimization . If you want to optimize your content fully you need to be aware that the readers won’t spend their precious time trying to share your content with their friends and family. Considering that social media is the most common place for sharing interesting findings, your content needs to feature convenient social sharing elements. That means that you should add sharing buttons and locate them strategically on a visible place which doesn’t distract the reader such as the top or at the bottom of your page. You can also set it up so that it follows your readers on the left or right as they scroll. Adding social sharing buttons is good for SEO because it helps to generate more traffic, drive more links, and eventually increase SERPs. Include Comments Section Comments are a great way to connect with your readers, establish a certain relationship, and maybe give them some further insight into the subject you are writing about. But what may surprise you is that comment section can also serve as an optimization tool. How is that? Comments will keep your content fresh and updated and since they are part of the content that will matter to search engines especially if they consist of targeted keywords and high-quality links. Your readers can ask you about a different content piece which will attract shares and backlinks. Also, when answering questions you can also add some relevant links. In addition, you will signal Google that you care about providing value to your readers which is always a plus. Veronica Wright, CEO at Resumescentre has shared a valuable piece of advice concerning this topic, “A comment section is great for SEO! However, you need to pay extra attention to unrelated comments, spam, and low-quality links because they can harm the process of optimization. Don’t hesitate to delete those comments.” Final Thoughts The usual steps of optimization such as adding the links and using the right keywords have been discussed million times, but these steps will take you a step further and help you to create high-quality content with just the right amount of optimization. Dedicating your time to content optimization will certainly improve your ranking and provide you with some valuable clicks. That is why it is important to follow these guidelines and adapt them to the type of content you are creating. Find the post on the HostGator Blog Continue reading

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What Are Dedicated Servers for Games?

The post What Are Dedicated Servers for Games? appeared first on HostGator Blog . If you love playing video games, then you’ve probably considered running your own gaming server. There’s nothing more frustrating than slow loading games, dropped connections, or experiencing lag that makes gameplay impossible. Issues like these are one of the main reasons gamers decide to use their own dedicated servers. Dedicated server hosting can help to provide the ultimate gaming experience. Whether you’re looking to improve gaming experience across the board or want to create a server environment your friends can enjoy too, then upgrading to a dedicated server just makes sense. Below we look at what a dedicated server actually is, how they can help to improve gaming, as well as the top considerations to take into account when choosing a dedicated server for gaming. What is a Dedicated Server? To start we’ll break down what a dedicated server actually is. Essentially a dedicated server is a physical server that’s dedicated entirely to a single user, you’re not sharing server resources with any other users. Usually, these are used by website owners who have very large websites, receive a high volume of traffic, require a customized server environment, or need enhanced levels of website security like a SSL. However, the great thing about dedicated servers is that they’re incredibly versatile. Once you sign up for a dedicated server package, you can use this server however you desire, including running your very own gaming server. Dedicated servers usually allow for hardware customizations, a variety of operating systems to choose from, firewalls and security monitoring, ongoing maintenance, regular backups, and a dedicated support team. Dedicated servers tend to be towards the higher end of the price spectrum, but there are a ton of advantages that you can’t get with any other style of web hosting , especially if a high level of gaming experience is what you’re after. What you’ll pay for a dedicated server depends upon the length of your contact (monthly, yearly, or multiple years), the company you decide to go with, and the type of dedicated server you require.   What is a Dedicated Server for Gaming? A dedicated server for gaming is a dedicated server that has the requisite requirements to effectively run any game while offering a very high level of performance. What’s required from your server will depend upon the game you’d like to run and how many players you’ll want to have using the server at any given time. If you’re running your own gaming server , some games won’t allow you to charge people to play the game, especially if they’re free and open source. Others, however, are fine with you charging an entrance fee in order to utilize your server. Overall, monetizing your gaming server depends upon the hosting company you’re renting the server from, along with the games you’ll be running via your server. Most hosting companies that offer dedicated servers for gaming will have specialized software that will speed up the game configuration process. At the very least, a company offering dedicated gaming servers will have the necessary hardware to run games at peak capacity.   How Dedicated Servers Improve Gaming There are many dedicated IP benefits you should be aware of, especially for gaming. Sometimes the servers provided by the gaming company won’t cut it, or you’re looking to create the ultimate gaming server for your own games or a place where your online team can practice. Whatever your reason a dedicated gaming server can offer you a ton of advantages. Here are some of the most common benefits you’ll realize when upgrading to a dedicated gaming server.   1. Better Gaming Performance Probably the biggest reason you’ll want to run a dedicated gaming server is to provide a better overall gaming experience. If you’ve been running a game that allows for the use of a dedicated server, then you should probably make the upgrade, if you really care about gaming performance. For example, most games will look for the best connection. But, if the game is incredibly popular, or even if it’s older and there are fewer players, then it might be hard to find a stable connection. Most games will rely on peer-to-peer connection, but sometimes this can be slow of glitchy, depending on the internet connection. Sometimes gaming companies will even provide their own dedicated servers, but due to the cost, most gaming companies will not provide them.   2. More Control and Customization With a dedicated gaming server, you’ll have a much greater level of control over the gaming experience. Some games will even allow you to modify the gameplay, so you can create certain rules, or even control how the game is played. You’ll also be able to control who is allowed onto the gaming server. You’ll be able to add or remove users with ease. This can be valuable if you want to create a gaming server for your friends, or if you want to host a server that allows you and your team to practice, before playing online. In some cases, you can also install software that effectively acts as an anti-cheating tool. This will help provide your server with necessary security measures, so other people can’t manipulate the code to their own advantage.   3. Decreased Level of Lag One of the biggest effects on the overall playability of a game is lag. High lag usually comes into play when a user has a slow internet connection, or they’re connecting from another far-off part of the world. This not only provides them with a poor gaming experience, but it will also affect other users who’re playing the game as well. If you have a team member experiencing a high level of lag, then they could cost your more matches. Overall, teams who are experiencing less lag will tend to win more games and matches. By running your own dedicated server you can help to reduce issues that surround lag for you and any other players who are using the same server.   3. Greater Reliability With a dedicated server, you’ll experience higher levels of reliability than any other type of server. With other types of server environments, like shared servers, you’re competing for server resources with potentially hundreds of other sites. This increases the chances that your server could be temporarily offline when you need it the most. As always, it’s important that you fully understand both dedicated IP and shared hosting plans before choosing the right one for you and your website. Dedicated servers have an extremely high level of uptime, sometimes reaching as high as 100%. Of course, there are minor times when server maintenance needs to be done, but beyond keeping your server up to date there shouldn’t be any other reasons your server will be offline. This means that whenever you want to play a game or host an epic multiplayer match you’ll be able to count on your server.   Considerations When Choosing a Dedicated Gaming Server If you’re sold on getting a dedicated gaming server you’ll want to keep some things in mind throughout your search. Not every company that offers dedicated servers will make it easy to run games on your server. Beyond looking for a hosting provider that actually offers dedicated gaming servers here are some tangible requirements to keep in mind:   1. Know Your Gaming Resource Requirements Every game has different hardware and software requirements. Some online games have massive resource requirements and you’ll need to ensure your server environment is up to the task. If the overarching goal of running a dedicated gaming server is an improved gameplay experience, then you’ll need a server with sufficient resources. You’ll also need to consider how many people you’ll have playing on average. For example, if you’re maxing out server resources with solo gameplay, then you’ll need to upgrade to a server that has a higher level of available resources.   2. Required Memory and Bandwidth Sever memory and bandwidth are two of the main hardware requirements you’ll need to look out for. With enough memory and bandwidth you’ll be able to have a lightning fast connection. You’ll want to invest in a higher bandwidth host, so you can ensure that any games you run will run smoothly.   3. Don’t Choose on Price Alone If you’re trying to save money, then a dedicated gaming server might not be for you. A dedicated server is typically the most expensive forms of hosting you’ll find. You may be able to find cheap dedicated server hosting options, but this could come at a cost of negatively impacting the gameplay experience. With a cheaper provider, you’ll usually have to sacrifice server performance, lack of customer service, and more.   4. Look for a Knowledgeable Support Team Unless you’re an expert in server technology you’ll want to have a solid technical support team behind you. Most dedicated server environments require at least some level of technical expertise to configure and get up and running. But if you’ve set everything up correctly and you still run into an error, you’ll want to be able to troubleshoot the issue with a team of experts. In some cases, you might also be able to find a managed dedicated server. Instead of having to deal with server setup, maintenance, optimization, and any other technical tasks on your own you’ll have a team of experts do it for you. This option is usually more costly but can be very valuable if you don’t have the necessary technical skills.   5. Bundled or Available Server Software Most dedicated servers will offer you the choice of server software to install. You’ll need to make sure that the server software you go with will support your game of choice. If you want to run multiple games on the same dedicated server, then look at the software requirements and ensure they match up. Generally, this won’t be an issue, but some games will have very specific requirements. Beyond the initial dedicated server software requirements, your host might also offer additional software that’ll help morph your standard server into a gaming server with little effort on your part.   Can’t I Just Run a Gaming Server At Home? When you’re doing research and trying to find the perfect dedicated gaming server the question might arise: why don’t I just run my own gaming server? However, if you’re thinking about going this route just know that it’ll require a high level of technical expertise, and you probably won’t be able to get the levels of performance you’re looking for. A dedicated server is technically just a computer that’s connected to the internet. But, a remote dedicated server provided by a hosting company will have all of the specialized server hardware that’s uniquely configured to run the required server software. Simply trying to piece together a server on your own might work, but then you have to think about ongoing maintenance, security, and a lot more. Not only that but if your server crashes you won’t have a support team you can rely on to help you diagnose the issue. You’ll probably spend more time trying to setup and maintain your own server than actually gaming, or hosting games for your friends. Overall, doing your web hosting with a dedicated IP is going to be your best course of action.   Is a Dedicated Server Right for Your Game Environment? If you’re a serious gamer, you can’t go wrong with a dedicated server when making a gaming website . By choosing a high-quality hosting provider you can ensure you’ll get a dedicated gaming server that offers you unparalleled levels of performance, along with the resources required so you can play your favorite games. The process of setting up your own gaming server can be a little technical. But, with the help of a dedicated support team behind you, it might be easier than you think. Plus, you’ll have ultimate freedom in creating your own custom game environment, from your own gameplay options, to who you want to let play with you. Although a dedicated server might be a little costly, for some having the ability to create your own gaming experience, and offer the highest level of gameplay possible is too much to pass up. However, keep in mind that the quality of the host you choose does matter, especially in regards to overall performance, security, and the support team you’ll have behind you. Find the post on the HostGator Blog Continue reading

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Ideal Solution for High Traffic Websites

I asked some of my friends from Hosting Industry for the high traffic websites hosting for the mission critical business and they suggested … | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1750144&goto=newpost Continue reading

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What is your latest Marketing and Customer Aquisition strategies that work?

Hello Friends, What is your latest Marketing and Customer Aquisition strategies that work for hosting, domain name and other services li… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1742760&goto=newpost Continue reading

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How to Use Pinterest to Drive Traffic to Your Blog

The post How to Use Pinterest to Drive Traffic to Your Blog appeared first on HostGator Blog . Despite Twitter and Facebook being the most popular social media platforms available, Pinterest is still an excellent way to drive traffic to your blog. Consider that Pinterest recently reported that they are getting 250 million unique users a month . You can bring some of those people to your website if you use some smart social marketing skills. We are going to look at 5 ways that you can start getting more traffic to your blog by using Pinterest. 1. Create Pinnable Images Pinterest is all about pictures, so it’s no surprise that creating pinnable images is the first tip to driving traffic to your blog with this social media giant. When people check out your pictures, they are going to want to see something that they’ve never seen before — something unique. Luckily, there are a number of tools available that can help you make custom images that are bound to catch the attention of the average Pinterest user. If your focus is on a picture of a product or relevant image, as opposed to text, PicMonkey is a great tool to start out. The creators offer a free version as well as a paid version with a free trial. You can use this application to take your bland photos and touch them up. There are a variety of templates, options to add backgrounds, and much more. On the other hand, if your image is text-based, Quotes Cover is perfect for image creation.   Need to Hide your Pinnable Images on Your Blog? Creating all of these images has a purpose. It will help draw in traffic from Pinterest to your website. The more images you have on your account, the better chance that someone is going to land on your blog. It’s usually a good idea to make multiple images for each one of your blog posts. Sometimes, you shouldn’t put all of your images on every post. This can make it hard for people to read through your content and it can slow down your website. There is a workaround so you can include the images in your posts, but keep them “hidden” until the person goes to share your pin through your social share buttons. Here is a step-by-step guide on how to quickly hide your images: Write the blog post, add images and image text per usual Change the “visual” tab to “Text” on the top right side of your blog edit screen (if using WordPress) Look for the image code and opening IMG Tag. Once you locate it type before the opening Add after the closing image tag Switch the “Text” tab back to “Visual” and check to make sure your image is “gone” That’s all there is to it. When someone goes to “Pin” your image from your blog post, the hidden images will appear. On that same note, if someone finds the image on Pinterest, they can get to your blog. The traffic flow works both ways.   2. Schedule and Pin Featured Blog Images Once you have your business account set up, click on your name or the name of your business on the top right side of your Pinterest homepage. You’ll see a button with a plus sign that says “Create Board,” click this button to create a board for your featured blog images. As you create content, make sure you are sharing all of the images in your content to this Pinterest board. The Buffer App is a great social media tool that lets you schedule your posts for all of your social media accounts, including Pinterest. It’s possible to set up a schedule with Buffer that posts your images on Pinterest every day, week, or even month. The key to bringing people back to your website is including the link to your articles in every image you share on Pinterest.   3. Allow Your Audience to Pin from Your Blog There’s no doubt that everyone loves engagement. If people see something they like, they want to share it with all their friends. You can use this passion for sharing to bring more traffic to your blog. When you’re developing your website, make sure that you include a social media share plugin that will allow you to put a Pinterest button on all of your images. You want people to see your images, get intrigued, and share what you’ve posted with their friends. You can also add a Pinterest follow button popup to your site and generate more followers to your boards. All it takes is someone with tens of thousands of followers to share your picture and link to set off a chain reaction that brings thousands of people to your blog.   4. Use Pinterest Analytics People who have business Pinterest accounts can take advantage of Pinterest Analytics . This system allows users to analyze their pins in real time . Those who use Pinterest Analytics, especially around the holiday season , are able to gain additional insight about their followers. You can follow the performance of each individual pin. Once you dig deeper into the information you’ll be able to see what your customers like, learn about demographics, and see how many people are going to your website via your Pinterest account. It’s possible to pick through this data and discover what works and use it to your advantage. After you have an understanding of what your followers are looking for, you can post similar content so they keep coming back for more. The more people who like your content, the more traffic you’ll see coming to your website.   5. Use Pinterest Ads Much like Facebook and Twitter, Pinterest has a social advertising program that users can take advantage of in order to get more people viewing their pins, which drives blog traffic. The only stipulation is that you must have a Pinterest Business account There are plenty of reasons you should consider this route if you want to get more eyes on your website. First, 29% of adults in the United States use Pinterest regularly. Considering the population is about 325 million people, that’s nothing to shake a stick at. There are even more international users, opening the door for millions of people to land on your page. Next, consider that 93% of people on Pinterest go there when they plan on making a purchase. If you have information relative to your product on your blog, there’s a good chance that if someone sees your page, they are on the hunt and looking to buy something. Use this to your advantage when you’re writing your content! The most important stat you should take away from this is that 50% of people who were targeted by a Pinterest ad, made a purchase. That’s big news and proof that building a business ad campaign through Pinterest works. You’ll get plenty of flexibility when you develop your ads. It’s possible to start multiple campaigns with specific pins. While the campaign is running, you can view the statistics and make adjustments throughout the process. As you learn what your followers on Pinterest like, you’ll be able to bring in large amounts of traffic from this one source.   Conclusion There’s no doubt that Pinterest is one of the best ways to promote your blog . Similar to other social media outlets, you’re not going to see a huge boost overnight. It’s going to take time and effort to gain a following. If you follow these simple tips you will notice a nice increase in your traffic over time. If you want the best results, combine your Pinterest marketing with Facebook, Twitter, and a Google Ads campaign . Before you know it, you’ll have more Pinterest followers than you ever imagined! Find the post on the HostGator Blog Continue reading

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