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Tag Archives: dedicated-servers
Why Backing Up Your Website Is So Important
The post Why Backing Up Your Website Is So Important appeared first on HostGator Web Hosting Blog | Gator Crossing . You’ve heard a lot of talk about the importance of backing up your hard drive just in case something should happen to your computer. There are few things more painful than knowing that all of your precious files have been lost forever. The same holds true for websites. It seems like every day there is a new headline about the latest high profile website crash. Unfortunately, website threats are very real. Backing up your website helps you to safeguard against those threats. Website Hackers Unfortunately, hackers have become commonplace on the web. While the aim of a hacker may be to steal credit card numbers and other sensitive information, often people hack websites merely to prove themselves or cause trouble. If your website is online, there is always the chance that it may become compromised. Computer Catastrophes Storing a copy of your files on your computer is a good idea, but should your machine crash, get lost, or fall off a cliff, then your files will be gone with it. Backing up your files remotely is a more practical option in the event that something happens to your machine. Updates Gone Wrong Regular updates refer to updated features and increased security, but they don’t always go as planned. This is why WordPress always tells you to perform a backup before updating. Websites have multiple components, including plugins, themes, software, and back-end programming. An awry update to any of these can take an entire website offline for any amount of time. Malware and Viruses Viruses, trojan horses, and other malware can find their way into your website even via third parties that are normally safe. You can download them unknowingly with a theme or plugin, or they can slip in through a chink in your firewall’s armor. Having backup files means that you’ll be prepared just in case your site starts acting mysteriously weird. Employee Errors The truth is that people make mistakes. It’s perfectly possible that an employee or contractor might click a wrong button or delete a necessary file by accident. When you backup your files, there’s less chance that human error will mess up your operations. Minimize the Damage Say you log onto your website one day, only to be greeted with an unfamiliar error page. You try again and again, but it still doesn’t come up. You get a sinking feeling in your stomach as you realize that something has gone wrong. You could either a) Go into an all out panic as you try to figure out what went wrong, and whether or not you’ve lost all of your precious content, or b) Become a bit annoyed that you may have to spend some time reloading your website, but you won’t have reason to go into an anxious tailspin. How to Backup Your site If by now you’re convinced that backing up your website is the right thing to do, there are a few ways you can go about it. Find out if your web host provides website backups as a service. Contact the person who designed your website and ask them to do it for you. They should have enough knowledge of how content management systems work that they would be able to manually backup your files. Use an additional “just in case” backup service. Many of these services exist, so do your research. Some are more cost effective than others, while others have software that’s more or less user friendly. Install a backup plugin on your site. Some plugins allow you to schedule backups, as well as send your files to cloud services like Dropbox. If you have a smaller website, you might just choose to compress your files in a ZIP folder and email them to yourself. Again, this works best for small websites. So if the size of your files is bigger than your email provider allows you to send, or if you expect that the size of your site will expand, then look into one of the other backup options. It’s a good idea to also save a copy of your files on your computer, though you should also do this in addition to one of the other techniques. Having two copies of your files isn’t a bad idea. As the old adage goes, better safe than sorry. Backing up your site doesn’t take a lot of time or money, and it it’s a worthwhile investment considering all of the threats that exist online. Backup your website today, and avoid becoming one of those anxiety-ridden business owners who must reluctantly restart their website from scratch. Continue reading
Posted in HostGator, Hosting, php, VodaHost, vps
Tagged advertising, around the web, brent-oxley, comedy, dedicated-servers, domain-names, gator-crossing, hosting, videos, vps, web hosting, world gator
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How To Get Your eCommerce Website Up And Running
The post How To Get Your eCommerce Website Up And Running appeared first on HostGator Web Hosting Blog | Gator Crossing . According the U.S Small Business Administration, online business is growing much faster than traditional brick and mortar business. It’s no wonder that more and more traditional businesses are bringing their products and services online. Here’s how to get your own ecommerce website up and running. STEP 1: Set a goal. Since your website will be the hub of your online marketing efforts , you should set a goal for it. As Google’s guide to building your online marketing plan states, a goal can be anything from making a sale, promoting a discount, spreading the word about your business, or reaching more people with your website. Just make sure they are S.M.A.R.T goals: Specific, Measurable, Actionable, Realistic, and Time-based. STEP 2: Choose a domain name. Your domain name is the address that people identify you by, so choose it carefully. A domain name should be tied to your brand , and it should be memorable. It should be self-explanatory. Don’t worry too much about including relevant keywords in your domain name. This doesn’t matter as much for SEO as other factors like website content and backlinks. Also, take care not to infringe on anyone’s copyright with your domain. Use copyright.gov to verify whether or not your domain is safe to use before you register it . STEP 3: Set up a merchant account. A merchant account allows a seller to clear debit and credit card payments made online. You can set up a merchant account either through your bank or through an ecommerce institution liked Paypal or Authorize.net . However, if you don’t have an established sales history, you might need to set up a merchant account through an independent sales organization (ISO). When a bank takes on a new account through an ISO, it reduces the financial risk posed to the bank. The downside is that joining an ISO can be expensive. Whichever solution sounds right for you, be sure to do your research. There are many online merchant account providers, and not all of them are legitimate. STEP 4: Create your website. HostGator provides many options for creating your website . WordPress and Joomla are popular (and easily installed via QuickInstall within your cPanel), and Weebly makes it easier than ever before to build a website with little-or-no prior site building experience. Of course, you can also hire a web designer to custom build a site for you. When it comes to building your actual website, the options are virtually limitless relative to the time and budget you have to complete this task. STEP 5: Install analytics. Analytics software gives you important information on how your website is performing . It gauges metrics that include your number of monthly unique visitors, conversion rate, bounce rate, and which pages on your website are most popular. It’s important to have these numbers so that you know what is working and what needs tweaking. Google Analytics is widely considered the best free analytics solution STEP 6: Populate your site. Once you set up your site, you have to do more than just add your products. You should have a home page, About page, Contact page, and a blog to post updates, industry news, and helpful tidbits. An ecommerce website usually features certain products on the home page such as weekly deals and sale items. Be sure to include an About page with a brief description of what you do, as well as a contact/customer service page. It’s also a great idea to display your contact information in the header so that your customers can easily reach you without needing to search for your contact details. Brick and mortar business will likely always be around, but the internet gives users access to a larger selection of products and services. Once your website is set up, the only thing left is to drive traffic to it. There are plenty of ways to do that, including participating in social media, guest blogging, and using SEO best practices. Statistics say that over half of small businesses lack a website, so getting online gives your business a competitive edge. Continue reading
Posted in HostGator, Hosting, php, VodaHost, vps
Tagged advertising, around the web, comedy, dedicated-servers, facebook, hosting, php, reseller-hosting, tips and tricks, videos, vps, web and hosting tips
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5 Ways To Evaluate The Success of Your Website
The post 5 Ways To Evaluate The Success of Your Website appeared first on HostGator Web Hosting Blog | Gator Crossing . Though the definition of website success will vary from business to business depending on goals, everyone can measure the performance of their website using analytics software. The factors that you measure with analytics are called metrics. According to the Content Marketing Institute , all metrics fall into four categories: Consumption, Sharing, Lead Generation, and Sales. Keep an eye on these key metrics to get a good idea of your website’s performance. Consumption Metrics Consumption refers to the content that your visitors see and consume when visiting your website. Examples of these metrics include: Page Views: Page view metrics track how many people have seen the pages and content on your website. These are the easiest metrics to find and record. Video Views: Video view metrics track how many people have seen your videos. You can measure these using YouTube Insights, or its equivalent if you use another video host. Document Views: Document view metrics track the number of views for any documents embedded on your site. You can measure these views through document sharing websites like Paper.li and Slideshare . Downloads: Download metrics track the number of times people download your downloadable content. Consumption metrics are important because they help you understand how your content is viewed. Sharing Metrics These metrics measure how many people are sharing your content across the web. Content sharing has become a common indicator of content usefulness and popularity, so these metrics are good indicators of your website’s performance. They include: Social signals that people give by clicking social share buttons on your website. They come from sites like Facebook, Pinterest, Twitter, and Google+. Backlinks. A backlink is created whenever another website links to your site. You can measure this through Google Analytics (or any other analytics software), and through Pingbacks on your blog. Email open rate and forwards. You can measure these through a list management provider like Aweber or MailChimp . You can encourage content sharing by using share buttons on your blog posts, articles, and other content. If your blog doesn’t have them already, check out websites like AddThis and ShareThis . Lead Generation Metrics Lead generation is a critical goal for businesses, especially B2Bs. The goal of providing rich content is ultimately to move website visitors down your sales funnel, transforming them from passive viewers to active and loyal followers (and customers). Examples of the metrics you should be paying attention to: Conversion rates: The number of unique site visitors measured against the number of conversions. Form completions and call-to-action downloads: The number of times a visitor signs up for your newsletter, downloads a special report, etc. Blog subscribers: You can measure this via your blog account or through a service like FeedCat . Sales Metrics If you use your website to sell products and services, then this one probably matters the most to you. Tracking sales metrics usually involves analyzing data within the CRM system you have in place for your business and customers. In order to effectively track sales metrics, you must include trackable components on your website (like a call-to-action to a product landing page). You can also include call-to-actions at the end of blog posts. By doing so, you will be able to track which content on your site is actually driving visitors to purchase your products or services. Setting Website Goals To Ensure Success Your website goals are the groundwork from which you build your online marketing strategy, so clearly defined goals are important for gauging the success of your website. Make sure you set S.M.A.R.T goals: Specific: Who, what, where, when, and why? Measurable: They should include numbers and figures. Attainable: Your goal should present a challenge, but not be impossible. Relevant: Does your website goal fit with your overall marketing and business goals? Time-bound: Do you want to reach this goal in a week? Six months? A year? Also, remember that your goal setting should include a budget that will support your online marketing efforts. Continue reading
Posted in HostGator, Hosting, php, VodaHost, vps
Tagged advertising, dedicated-servers, facebook, gator goodness, gator-crossing, hostgator, hosting, reseller-hosting, vps, web hosting
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Talk Like A Pirate Day Sale
The post Talk Like A Pirate Day Sale appeared first on HostGator Web Hosting Blog | Gator Crossing . Arrrrggghhhhh!!! Avast all ye skallywags and sea-wenches! This be a very special day, yes it do! Wednesday, September 19th be “International Talk Like a Pirate Day!” It be a very special day! For on this day we asked ourselves a question, and to our own surprise that question was not “where be the rum?!” No, for on this day we asked ourselves “what be the most ‘pirate’ discount that we could be giving?” The answer became clear, as if it t’was delivered upon our shoulder by our own parrot, aye! The most “pirate” discount was none other than 44.44% off all new hosting packages. Ahoy! That be 44.44rrrrrrr percent, matey! And it be off the first invoice only, what means is the longer billing cycle you choose, the more savings you get, aye! This discount be valid on any new hosting package, yes it do. It don’t be valid for renewals or extensions of existing hosting packages. To take advantage of this offer (today only), simply use the followin’ coupon code: ARRRSNAP After settlin’ on that, we then thought to ourselves that discounted domains go mighty fine with discounted hosting, yes they do. They go together just as well as plunderin’ do with pillagin’! As such, we decided to make all new .com/.net/.org/.biz/.info domains only $5 today! Now, these deals they don’t be lastin’ long; they be pullin’ anchor and settin’ sail for the horizon at 11:59PM CST tonight! Continue reading
Posted in HostGator, Hosting, php, VodaHost, vps
Tagged comedy, dedicated-servers, events, gator politics, gator-crossing, hosting, php, videos, web hosting
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The Complete Guide To Updating Blog Content
The post The Complete Guide To Updating Blog Content appeared first on HostGator Web Hosting Blog | Gator Crossing . No matter what industry or topic you blog about, trends and technologies often update at a fast pace. If your blog site has been around for a while, chances are there are some obsolete links and dated references lurking in your archives. To keep pace with the fast-paced web, every blogger should update their content regularly. Reasons to Update So why should you update your past blog content instead of leaving it as is? There are some compelling reasons: Search engines see all. When search engines pull up pages from your website, it’s not just the updated content they see. Although search algorithms seek out fresh content, a search for “latest tech trends” or “effective SEO techniques” can yield results from a year or two back if the post has seen a lot of traffic. Since these are fast-changing topics, such outdated information can reflect poorly on a blog. Avoid misleading readers. If a reader is in a hurry, or simply doesn’t bother to check the date of a blog post, they’re likely to just take outdated information and run with it. Fish out the gems. A benefit of going through your old content is that you can fish out well performing evergreen posts that are still as relevant today as they were when you wrote them. These types of posts are great for reintroducing, especially to newer audience members who may not be familiar with your past work. What To Do STEP 1: Find your best performing posts. These are the ones that you want to revise first. You can do this in a couple of ways. You can check the number of shares and comments that each blog post has, but that might take some time. Another other way is to use your analytics. Check to see which posts have the most inbound links, unique page views, and popular keywords. That should give you a picture of which of your past posts are doing the best. STEP 2: Update your statistics. Chances are that if a post is more than a year old, the statistics or supporting research you originally used could use some updating. Do some research to find the most up-to-date information. STEP 3: Revise your language. This step comes after updating your statistics, just in case you want to add notes about certain changes that have happened since you first wrote the post. You’re probably a better blogger now than you were a year ago, so use this time to revise old posts to reflect your current voice. Just be careful to leave all of those helpful keywords intact. STEP 4: Update your SEO. SEO practices change faster than most can keep up with, so take some time to get up to date. For instance, earlier this year Google revised their guidelines concerning link schemes . STEP 5: Check your links. Links change and become outdated regularly, so it’s a good idea to check links for all of your posts to make sure they that still work. If you have WordPress, the Broken Link Checker plugin is a good tool to use. STEP 6: Use better pictures, or add pictures to blog posts that don’t have any. This is important for rich snippets that show up on social networks. The first thing people see is the picture, so make sure it’s something eye-catching. Also, with the advent of Pinterest, eye-catching visuals are all the more important. Melissa Taylor of Pinterest Savvy makes a great case for updating your blog posts for Pinterest. STEP 7: Add some transparency. Add a note to your blog post that it’s been revised and updated for accuracy. This also lets your readers know that you are making an effort to stay on top of your industry. A few more tips: Revise the same post instead of creating a new one. An older blog post may be dated, but your best performing posts already have an established stream of traffic. Your evergreen posts are the ones that don’t need any updating. If you come across any, share them again for your newer readers, and the older ones who would want to rediscover them. It’s not always about the numbers. Some of your most popular posts of yesteryear may no longer be relevant to the current landscape of trends, or to your blog or business goals. Decide whether it is better to prune the obsolete content rather than update it. As you can see, it’s not all very difficult to keep your blog updated over time. By doing so, you’re continuing to make your blog a valuable resource for your readers, no matter how long it’s been around. Continue reading
Posted in HostGator, Hosting, php, VodaHost, vps
Tagged advertising, brent-oxley, comedy, dedicated-servers, domain-names, events, hostgator, politics, reseller-hosting, videos, vps, web and hosting tips
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