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Tag Archives: dedicated-servers
Looking Into The Past To Predict The Future: The History Of The Internet
The post Looking Into The Past To Predict The Future: The History Of The Internet appeared first on HostGator Blog | Gator Crossing . In a digital era where connectivity and technology are terms as ubiquitous as food and water, it’s easy to take the Internet for granted and not pay it any more mind beyond your latest tweet. In fact, relatively few people really understand what the Internet is, no less the origins of the world wide web or how it has grown over time to reach its current capabilities. Although this information might strike you as irrelevant, it might be wise to take minute and learn the basics just as you should understand the fundamentals of a car, considering that the Internet will undoubtedly be the tool that defines the 21st century. Birth of “The Net” Conceptualization – The Internet was conceived in 1962 by J.C.R. Licklider of MIT as a “Galactic Network” that would connect a group of computers so they may access data and programs regardless of where a single computer was located. Experimentation – After MIT researchers Leonard Kleinrock and Lawrence G. Roberts expanded upon Licklider’s idea and theorized the feasibility of such an invention, they managed to successfully link two computers from Massachusetts to California via a low speed dial-up telephone line in 1965. Development – By 1968 the Defense Advanced Research Projects Agency, or DARPA, guided the technology and its development under the project name ARPANET and honed the boarder aspects of the project, such as its structural and technical parameters, architectural designs, and key components like the Interface Message Processors (IMP). Inception – After the very first host computer was connected to the first node at UCLA in 1969, the Stanford Research Institute connected and host-to-host messaging was born. Following this with the addition of two nodes that dealt with application visualization projects, four host computers were connected to ARPANET. Sophistication – As more and more computers were added to the network, function and utilization was the focus for improvements. Software was subsequently devised and the Network Control Protocol (NCP) was implemented, thus leading to the need for more applications. In 1972, the budding network saw its culmination in the construction of the ultimate coordination tool– electronic mail. Integration – Soon the ultimate goal of ARPANET turned to incorporating other separate networks through the foundational idea of Internetworking Architecture where they may be independently designed for a unique interface. This would be referred to as “internetting” and throughout the late ‘70s and early 80’s there would be extensive development of LANS, PC’s and workstations that would not just lead to more networks, but to more modifications of the initial model. Evolution – As the Internet grew, so did the progressive management issues; in particular were the router insufficiencies, the transition to the Transmission Control Protocol/ Internet Protocol, and problems regarding a single table for every host after they all were assigned names for easier public use. This latter was accommodated by the creation of the Domain Name System (DNS) that would mitigate the task by properly distributing hierarchical host names into Internet addresses. Mainstream – By the mid 90’s, the Internet was a respected and well-supported technology that was embraced not only by those in the research communities, but the mainstream masses for personal communicative uses too. What Brought About the World Wide Web Documentation – One of the key factors in the successful building of the Internet into what it is now was the free promotion and sharing of research and data. The new, dynamic, and real-time exchange of knowledge was critical to the concept of an online, interconnected community. Community – Though the Internet was established by those in academia, it was the efficient transmittance of ideas that allowed the common man to become engaged and help build it with his public presence. By creating a widespread community, they also created a widespread dialogue and their peer-to-peer relationships helped drive the technology forward. Commercialization – As vendors began to supply the network products, and the service providers the internet connections, we have seen a shift in the popular demand that now treats the technology much like a physical commodity due to the systemic use of browsers and search engines and the World Wide Web for commercial purposes. Tool of The 21st Century What once began as a data communications network and evolved into a global information infrastructure is now a technology that manifests itself in every person’s life. It dictates how we communicate as a society, how we learn, and how we will continue to evolve. You should take credence in the fact that knowing this brief history will help you understand the trajectory we are all on as a globalized, interconnected people. web hosting Continue reading
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Facebook Ads Update: September 2014
The post Facebook Ads Update: September 2014 appeared first on HostGator Blog | Gator Crossing . In March of this year, Facebook made some changes to the way in which ad campaigns are managed; essentially providing for better campaign management via increased granularity. This allowed for significantly better A/B testing; one example being the ability to split mobile ads into a unique ad set separate from regular newsfeed ads, which proved to be exceptionally helpful. Eight months later, they’re at it again with a new update. Advertising Update 2014 On August 13th, Patricia Lai posted news on the Facebook PMD about new changes in the structure of campaigns . For those who like to exercise as much control as possible over their campaigns, these will again be welcomed changes. Let’s take a closer look. What You Should Know The biggest change for the September 2014 update is highlighted in the picture above. You may remember back in March, Facebook updated the campaign structure as follows: Campaign: Objective Ad Set: Schedule and Budget Ad: Creative, Placement, Targeting and Bidding The most notable change was the introduction of the ad set. For this update, Facebook will be reversing the roles of ads and ad sets. With the new structure, it will look more like this: Campaign: Objective Ad Set: Schedule, Budget, Bidding, Targeting and Placement Ad: Creative When Is The Change? September 1st, the rollout will begin on Ads Manager, Ads Create Tool, and Power Editor. By mid-September the rollout should be complete and all advertisers will be able to start using the new structure on October 1st. If you are an API developer, you will have at least 5 months to update your systems because they will need to work with the new system by January 2015 at the earliest. Advertisers, if you are using Ads Manager, Ads Create Tool, or the Power Editor, then you will see this change soon. If you are using a third party tool, you may not notice the update until 2015. As for your existing campaigns, you do not need to make any updates to them at this time. You can continue to run these until January. At that time, Facebook will have the option to migrate existing campaigns within the Ads Manager. Major Hints For Coming Updates “This will also pave the way for launching advanced delivery controls, audience management, and a campaign spend cap in the near future.” It is very exciting to see this platform evolve. Hopefully these new advanced controls will prove to be another useful evolution. What do you think about these new changes and the path that Facebook is on with their advertising platform? Will it become everything that Adwords isn’t , or just another platform that doesn’t live up to the hype? Let us know in the comments! web hosting Continue reading
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Beyond Web Hosting: The Content Delivery Network
The post Beyond Web Hosting: The Content Delivery Network appeared first on HostGator Blog | Gator Crossing . Have you ever wondered how some of those more popular web sites manage to deliver their content to you so quickly and so reliably – no matter where the company is located and no matter where you happen to be connected? In many cases, the answer is not one gigantic server with huge Internet bandwidth. It’s more likely to be the use of a content delivery network (CDN). If your own web presence is starting to generate serious interest and traffic, especially from different parts of the world, it may be a solution that makes sense for you in order to supply your content to a growing number of fans or customers. Like Web Hosting but Multiplied Up A CDN works in a similar way to a single web hosting installation, but replicates your website data on multiple servers. These servers are distributed geographically to increase proximity with visitors to your website. Some CDNs focus on certain regions. Others claim worldwide coverage – the biggest CDNs can have thousands of servers, all automatically configured to serve the end-users that are the physically closest to them. Smaller distances mean fewer hops, less latency and faster overall transmission. Higher numbers of servers mean that end-users are less likely to see delays when trying to access a very popular site, because the load is shared out between the replicating hosts. What do CDNs Do Best? CDNs can work well with static web content, including text and images. However, their effect is often most noticeable in video transmission. When videos are streamed from a local CDN server to a user, latency can be minimized and good video replay quality can be achieved, with the stop/start or jitter that occurs when large numbers of remote users all access the same central server. Other benefits include resilience of content delivery in case part of the Internet experiences problems, and robustness against attacks such as denial of service. For example, if you think you’d like to be the new YouTube or Vimeo on the net, a CDN could be a useful or even essential part of your plan. Smart Technology Some CDNs are smarter still. Not only do they recognize which users should be served from which local node when they type in the domain name of the website in question, but they also intelligently compress and pre-load data. The compression techniques can be high-performance yet without loss (important for transferring many large data files). The pre-loading relies on a statistical analysis of which website content is the most popular or most frequently downloaded in a given sequence. The CDN node will send the next webpages in the sequence at the same time as the first webpage requested by the user. If the user then navigates to the next page in the sequence (which has a good probability of happening), the content is already present on the user’s computer and ‘flashes up’ immediately. When Would You Start Using a CDN? If you currently attract so many users to your site that performance and/or network bandwidth are becoming bottlenecks, CDNs may be worth investigating. They may be a less expensive yet more effective option compared to trying to beef up your central web hosting. A ‘CDN aggregator’ company may be able to help by modeling your traffic and your requirements, and identifying the best deal among the CDNs available. Such aggregators may even offer a dynamic ‘mix and match’ service, continually selecting the most favorable CDN for your requirements. This often assumes of course that you accept to sign up with the aggregator as the intermediary for providing this service. ***** Author Bio: Natalie Lehrer is a senior contributor for CloudWedge . In her spare time, Natalie enjoys exploring all things cloud and is a music enthusiast. Follow Natalie’s daily posts on Twitter: @ Cloudwedge , or on Facebook . Image source: https://www.flickr.com/photos/ttdesign/343167590/in/photolist-wjPLA-7Be85n-rbCWW-aQf21D-7KjZjr-7zDWzv-6aw5Lh-8MDbrZ-5KpNhE-7XMuAD-6cGrgu-89Tw5Q-6nt5X1-5LVP4E-84s4zk-hQ5CiF-7BS33u-ELx7g-9zVHaR-7YQdNq-fqcg29-gRu2rU-ht66k-6HPouy-6z8pej-jkgYmp-7H54Kk-8ZVktv-6B3s58-8MtWqu-dbvTz6-fD4Ngx-8fPKrA-7WBuA2-89TsG5-4RDokh-cjL6F5-bccJFK-6whmkD-nqmnkC-7znbaU-5y9Lmn-8WgR9s-eVRB9u-3XBxv-dN9oWd-cnJHKG-7Rb4Yp-9mg1XN-cjKJeu web hosting Continue reading
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Essential Elements
The post Essential Elements appeared first on HostGator Blog | Gator Crossing . Sales is a numbers game. However, while it is certainly necessary to have a well thought out expansion strategy, sometimes simply pausing for a moment can likewise be good for profitability. As a child, I began taking music lessons. After a short while, I quit. Many of the lessons I felt were somewhat rudimentary in nature and lacked the pizzaz I desired. Needless to say, quitting was a BIG mistake. Rather than tough out the monotony and appreciate the small things, I sought to chase dreams of grandeur and magnificence. Fast forward to today and I’m writing this blog instead of performing at Carnegie Hall. If only I’d stuck it out, learned the basics and improved my musical skills… not that I don’t love writing as well! The primary difference is simply embracing the initial steps (practicing those monotonous musical scales, as it were), the beginnings: the “Essential Elements” necessary to succeed. How does this relate to your business? Often entrepreneurs have visions of grandeur and can not only see the success on the horizon, but also can touch, taste, and feel it. Sometimes it becomes difficult to remain “in the moment” especially with the way technology rapidly advances. However, one must not discount the value of building strong relationships with customers. Loyalty does matter, especially in the infancy years when you need to develop a solid base. Be sure to generate a DIALOGUE with your customers and do not settle for anything less in this monologue-driven society. At the end of the day, the tortoise wins the race. How does this look in actuality though? What are real goals you can set? 1. Gather feedback. Instead of developing marketing terminology that focuses on raising awareness of your brand, focus on reconnecting with those customers who have already purchased something from you. Get their feedback and sincerely concern yourself with their post-purchase satisfaction. 2. Offer VIP experiences. If you have a sale or service discount you plan to roll out, select a few of your most loyal customers to present them with an “insiders” option first. Unless you are in the business of investing/trading…Martha Stewart. 3. Breed an environment of caring. Do you sell maternity items? If so, collect information from your mothers-to-be and send a well wishes email. Are you a mechanic? Check up on your clients about 60 to 90 days after repair to see how well the car is holding up. Do you perform B2B transactions? Help out a smaller business with a free give away of something useful. Pay it forward and it will pay off! In closing, take your time to reach the peak of your success. Enjoy the small beginnings and maximize your execution of the fundamentals. Build, into the culture of your business, those essential details that create the quality, long lasting experience for your customers and separate you from your competition. Develop and fortify your relationships and those customers will thank you, both verbally and financially! Image source: http://www.uncommongoods.com/images/product/20954_zoom1.jpg web hosting Continue reading
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Considerations And Meditations On Effective Web Design
The post Considerations And Meditations On Effective Web Design appeared first on HostGator Blog | Gator Crossing . When exploring the overwhelmingly wide world of design tips, tricks, bells, whistles, gidgets, and gadgets galore, it’s important to keep in mind that the old adage of “K.I.S.S” still (very much) applies. K eep I t S imple, S tupid Information Harvesting The words “big” and “data” and being woven together and flung around frequently these days. The Internet has very much changed the game of information harvesting. The “need to know” marketing data for which companies of old would sell off their firstborns is now readily available at the low-low cost of a brilliant web design team. Process Improvement No one enjoys scrolling. I, for one, shudder to think at being forced to scroll infinitely to see all your things. Unless you are an endless source of news output (nod to Yahoo and Facebook), I would prefer you just tell me what I need to know and allow me the opportunity to inquire further as I see fit. Courtesy, please and thank you. In lieu of leading and guiding your time-conscious customer into a labyrinth of business glorification, events, and arguably cool stories, instead simplify your site so that your customer can easily discover what it is they require. The great thing about the Internet is oftentimes the consumer either knows exactly what they are looking for, or at the very least has a general idea. Be certain to consider the customer experience above all else. Site Navigation & Friendliness Once your mind has been set and you are focused on ensuring the warm and fuzzy customer experience provided by a de-cluttered webspace, it is time to outline your layout. Unfortunately, most businesses seem to overthink this process. If the information or product line you are providing is minimal, then your website should be as well. If you are providing a wide range of products, then you need to invest in an amazing search tool that is fully capable of easing the navigation process. Likewise, if your site offers substantial information, articles, knowledge bases, etc., then you should also include an all-encompassing search bar. While many of these items are basic and somewhat arguable, a mastery of fundamentals is the foundation of true greatness. The Internet has already seen an uptick in the use of flat UI to improve navigation speed and overall look/feel. Laser focused content has also become more popular as companies seek to reduce clutter and hasten the transactions with their busy customer base. Finally, acquiring and tracking information in a wise, considerate, secure and thoughtful way has also risen to the forefront of Internet innovation. Don’t be the last business left back in the 2000s. As the eloquent English singer-songwriters, Anthony Newley and Leslie Bricusse, wrote: “It’s a new dawn, it’s a new day…” Image Source: http://www.centerforinnersciences.org/uploads/1/6/1/3/16136688/1635408_orig.jpg web hosting Continue reading
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