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Top Productivity Apps For Small Business Owners

The post Top Productivity Apps For Small Business Owners appeared first on HostGator Blog | Gator Crossing . As a small business owner you’re going to have a ton of tasks to manage and keep track of every single day. It’s easy to get overwhelmed, and this is where the power of apps can come in. By managing your workflow and reducing the time spent doing aimless things you’ll be better able to advance your business. In this post we’re going to cover the top productivity apps for small business owners, and how they can be used to transform your business. Most of the apps below will work across any smartphone or tablet-like device.   Asana Asana is shared task-management software that helps you track every moving piece of large-scale projects. When working on projects with multiple people it’s easy for emails, conversations and ideas to get lost in the shuffle. Asana makes sure every piece is accounted for, and you can track the progress of each project. You can set due dates and assign tasks to specific team members as well.   Dropbox Dropbox is an extremely popular could storage app. It allows you to store backups of your website, copies of documents and anything you need really. It makes it easy to share documents with multiple team members, and syncs easily across multiple devices. Whether you’re collaborating with multiple team members, or looking for a place to backup your files Dropbox will be able to help.   DocuSign If you need to sign digital documents, then DocuSign makes it easy. All it takes is a number of clicks and you’ll be able to sign a document and forward it on to the right party. If you’re constantly on the go, then you can sign documents from whatever device you’re opening the document on.   Evernote Evernote is a very useful note taking app that sync seamlessly across all of your devices. It makes it easy to manage to-do lists, take random notes and have a place to store random digital media items. There is also a paid version of the app, which gives you a greater suite of tools, including more admin features, a higher storage capacity, and the ability to easily collaborate with other app users.   Doodle Doodle is a great scheduling tool, which will help you keep track of your schedule across multiple platforms. If you already use Gmail, Outlook and Yahoo calendars, then this app will help you keep track of your meetings and appointments across all three.   CloudOn If your business relies on working within the suite of Microsoft Word tools, then CloudOn makes it easy to edit these files when you’re on the go. If you need to make quick edits to a PowerPoint presentation, but only have your iPad, then this app has you covered.   Managing your time as a small business owner doesn’t have to be stressful. Any of the apps above will help you to manage your to-do lists, collaborate with team members, and keep track of the day-to-day. Take control of your time and take control of your business with a suite of helpful apps. web hosting Continue reading

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Small Business Tips For Improving Customer Loyalty

The post Small Business Tips For Improving Customer Loyalty appeared first on HostGator Blog | Gator Crossing . Living in a city built around a tourism based economy has shown me the businesses who survive aren’t those with the best marketing strategy, but those who have managed to retain loyal customers, both local and returning visitors, throughout every season of the year. The feeling a customer gets coming back to the business often means more than the quality of the service being offered. For instance, one of the most popular coffee shops in my town thrives due largely in part to offering a location in which people want to be seen. As a self-proclaimed coffee critique I can tell you the difference in product would not be enough to create this much separation in popularity. The trick is in the x-factor, in this case providing a hub in which people can see friends, come to get work done, and really gain a secondary experience through visiting the business altogether. However, earning the adoration of customers is easier said than done. Like any metric in business it involves a variety of factors, a lot of which boil down to good customer service and unique products of high quality. Small businesses are making a come back, and if yours is to contend in the realm of people defining themselves through brands and products it’s important to start gaining customer loyalty right now. Here are some great tips to get you started.   Focus On Your Most Valuable Customers Value can be a subjective term, but in this regard a valuable customer should be measured strictly on what they offer your business financially. Think of those who have recurrent faces first, the ones that are consistently coming back to your business and providing regular revenue. I like to think of these customers as ‘buffers’ because in times when business is slow they provide the difference between a strong month or just barely making it. Financial value may be variant depending on what you’re selling, also. A coffee house may have valued customers based on them appearing most mornings for a cheap cup of coffee; a painting business on the other hand may have a most valued customer just by getting a couple gigs a year. In either circumstance both add up to lifetime value and your energy and attention needs to cater to those already serving your success. Taking the time to show appreciation and remembrance for their regular support also turns into referrals as word of mouth, which is the most valuable form of marketing.   Invest In Your Customers Loyalty While this is an old trick, providing reward incentives has proven to be one of the most effective ways to bring customers back in times when they have options for products. Large companies like Safeway have advanced rewards programs by offering discounts on gasoline when you spend money in their grocery outlets. Many unit based businesses will offer frequent shopper cards, on which you’ll receive a free product after so many purchases. I know when I’m hungry I’ll tend to see if I have any punch cards in my wallet knowing my purchase will be even more valuable later.   Listen To Their Feedback and Actually Make Changes This one can be tricky depending on how you’re choosing to receive feedback. Less than 5% of customers will respond to surveys when sent out via email, or posted on Social Media. Rather, take the time to scour sites on the Internet where reviews have already been posted, and take action to improve areas that seem to have recurring complaints or suggestions. Not every gripe has to do with the integrity of your business, but more often than not there’s areas of your regular operation that go unnoticed to staff and employees. What I like to call a two-for-one is putting a survey on the receipt and offering a small discount on the customers next purchase just for returning the survey. Let the customer know you want to hear from them personally and that their return is extremely valuable, because it is!   Meaningful Customer Service Do you ever feel like certain customer service requirements are a little overboard? Perhaps less genuine even? Part of gaining a customers loyalty is making them feel a sense of personal connection to your business and that their time spent there is with recognition. Many small businesses put emphasis on employees learning their frequent customer’s names, along with encouraging conversations that contain more depth than just asking how their day is going. Humans crave attention, even if that’s coming from someone who only knows them in one environment. As your business becomes more well known, try employing these tactics to ensure your product or service means more than just business as usual. Working to gain your customers loyalty will add up to more than just dollar signs for you, it will make your business meaningful to the lives of others which is a great feeling. web hosting Continue reading

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3 Ways To Acquire Funding For Your Next Business Idea

The post 3 Ways To Acquire Funding For Your Next Business Idea appeared first on HostGator Blog | Gator Crossing . Starting a business based on an idea that you think could improve the lives of others is a very exciting, yet difficult, task to embark on. With several hundred million companies already built by enthusiastic people such as yourself, the question of whether my idea is good enough is definitely a burning one. All questions aside, there is still the need to decide upon the business strategy, and more importantly — how the new business is going to be funded. Will you have to sell your car? Get a mortgage loan? Invest all your life’s savings? None of these would be a first for many other people, but thanks to the rapid growth of industries such as startups, small business, and crowdfunding — there’s now an opportunity for anyone to become a business owner, given that their ideas is good, and could potentially stick. It certainly can save you from a potential disaster, and there are several other advantages of reaching out to other establishments for an investment plan that could get your idea off from the paper and out in the real world.   1. Bootstrapping This is a classic technique for raising money for a new business idea, and is considered one of the safest ones. The way bootstrapping works is that you mostly do all of the work yourself, so this is the one way of acquriing funding where you actually have to put your skills and knowledge to work for you. Some of these may include: Writing technical content for sites that resonate with your idea. Using your design skills to freelance, help out other businesses. Establishing an early online merchandise store to sell items like shirts, stickers, etc,. Getting heavily involved in social media around the networks that resonate with your idea. It’s all the basic stuff, it certainly is going to be a lot tougher, but in the end you call feel good about yourself — knowing that all the funding was acquiring thanks to your own set of skills, and you don’t have to answer to anyone about losing some here and there. We recommend that you check out Jon Yongfook’s story of bootstrapping his startup , and how he was able to do it. Getting the initial funds is only half the battle, not paying yourself for several months is something completely different. Jon explains that in his report beautifully.   2. Crowdfunding The second best way of getting that initial funding is by launching your business through a crowdfunding platform such as Kickstarter, GoFundMe, or Indiegogo. A crowdfunding platform takes away all of the strain of having to raise money through your own skillset, and instead you can focus on promotional and marketing campaigns to make sure that your project does get funded in the end. The biggest advantage here is that you also build a community around the business you’re trying to launch, giving you the initial customers without having to do much else — and we have seen some great success stories with this type of funding before. Kickstarter constantly update their data and the amount of completed projects would scare most banks. They are upfront about their fee, it is 5 percent if you are successful.There are many other crowd funding options now that Kickstarter have blazed a trail. They include crowdcube and Seedrs. Transparency and building a community are the main benefits the negatives are that you might have a large number of investors. — Elaine Thompson   3. Angel Investors These are the guys who have several decades (most often) of experience in a particular field, they’ve made their money from creating their own businesses in the past, and have moved on to helping others to do the same by funding their projects. Ideally, you want to reach out to an Angel Investor once you’ve exhausted all your personal resources, such as friends, relatives and other connections. Getting funding from angel investors isn’t easy, but it can be done if you take the right approach and are a good match with their interests. And the benefits can beyond the money for your business, but their expertise in both in business operations and your industry niche. — WSJ However, no Angel Investor is going to write you a check just because you ask. You have to come prepared, and by prepared we mean full market research, a strategic business plan, and already established progress on trying to get the business off the ground. And because an Angel Investor is giving you his own money from his own pocket — expect this process to take several weeks, up to several months to get a clearance for the check; nobody wants to invest in something that won’t turn profit at some point of its development.   What else? Other than what we have looked at already, there are government grants , banking loans, even startup incubators — which are usually aimed at people who are really up to par with the latest development in their industry, and are willing to invest the next few years of their life in building an idea. Entrepreneur magazine has a special sub-section of their site where they talk all about raising funds , and we highly recommend to indulge in that content as it will be invaluable to getting your idea funded.   ***** Alex Ivanovs is an online entrepreneur who has been writing about technology, business and developer topics for over a decade. He currently manages CodeCondo — an aspiring community for designers and developers. web hosting Continue reading

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Why Small Businesses Need To Have (and Grow) An Email List

The post Why Small Businesses Need To Have (and Grow) An Email List appeared first on HostGator Blog | Gator Crossing . You already have an audience for your business. When you have events, people show up. When you hold a sale or introduce a new product, people are there to buy. And when you open your doors each morning, you know you won’t be spending the day alone. Your phone rings, your website gets traffic, and over time your business grows. But if you’re not giving this audience a way to stay connected with you when they’re away from your business — you’re missing out on a valuable opportunity to build relationships with these customers and accelerate the growth your business can achieve by driving action around the things you’re already doing.   Social Media Alone Isn’t Enough Sure, you could set up a Facebook Page or get started on Twitter but at the end of the day you don’t really own those contacts — you’re renting them. You can put days, weeks, and months into building a fanbase, but if one day Facebook decides to limit your ability to deliver your message, you’ll be no better off than when you started. On the flipside, by growing your  email list , you’ll be able to take control of your message and communicate with your audience on your own terms. You’ll be giving the people who are actually interested in attending your events, buying your products, or signing up for services the ability to opt-in to receive information that’s relevant to them. And because you know the information is delivered to a place where your customers are going everyday — the inbox — you know your message is reaching your target audience. That’s what growing your contact list can do for your small business. And that’s the best case for why small businesses should consider email marketing.   Not Sure Where To Start When Growing Your List? Growing your list really breaks down to two things: covering your touch points and remembering to ask. Make it easy for people to sign up for your mailing list at all the places people are interacting with your business. This includes: Online: Add a sign-up form to your website to capture new visitors who may not be ready to buy. You should also use social networks like Facebook and Twitter to encourage fans and followers to join your email list. In-store: Place a paper sign-up sheet on your counter and ask people to share their name and email address. Email marketing solutions like Constant Contact also offer integrations with many business management and POS providers to automatically add new customers to your email marketing database. At events: Use a tablet to allow event attendees to join your email list on their own at events and other networking activities.   Covering your touch points will guarantee your audience will grow and won’t require much heavy lifting from you or your staff.   You Also Need To Make Sure You’re Asking People To Sign Up. Most of the people who walk through your door, call your business, or connect with you on sites like Facebook or Twitter will be happy to hear more about your business — all you need to do is ask! Make sure people understand what they are signing up for when they join your email list. What type of information will they receive? How often will they hear from you? What have other people enjoyed about receiving your emails? Use this information to set expectations early and make sure you’re following through. To encourage them even further, you can provide an additional incentive for signing up. In some cases, that incentive will be a monetary discount or free giveaway. But you can also use other types of offers like a free download or access to an upcoming event to encourage people to share their email address.   Get Started! Write down a list of all the places you’re already interacting with current and potential customers. Are you making it easy for people to join your list at all of these touch points? Have you clearly stated the benefits of signing up? With a few simple steps, you’ll be able to capture new email contacts without putting any additional stress on your staff or your budget. Constant Contact has all the tools you need to grow your email list. Start your free 60-day trial today. web hosting Continue reading

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Presenting Optimized WordPress!

The post Presenting Optimized WordPress! appeared first on HostGator Blog | Gator Crossing . We are extremely happy to announce the launch of our Optimized WordPress hosting platform! WordPress is, quite frankly, one of the best back-ends for your website, period. This very blog you are reading runs on WordPress, and so do the websites for CNN, Forbes, and even Justin Beiber. We are experts on WordPress, and we’ve created a hosting package that we believe will actually simplify your life and allow you to focus on your business instead of on the management of your website. Optimized WordPress begins with a custom caching and global content delivery network (CDN), which allows for blazing fast page loads from anywhere int he world. You have access to premium WP themes in order to customize the look and feel of your site. We then pre-configure your WordPress install with the ideal suite of plugins to provide the perfect mix of additional features, including Google Analytics! We took everything a step further by also including industry-standard security features, daily malware scans and automatic malware removal, as well as automatic off-site backups (including one-click restores). We started with the idea of how to simplify your hosting experience so that you could instead spend your valuable time on your business or actual website content, and after months of development and testing, we are now proudly presenting Optimized WordPress hosting. There’s many more features including in this great offering, you can find out the full information by simply clicking the button below:   Get Optimized WordPress!   web hosting Continue reading

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