Monthly Archives: June 2015

How To Build A Content Strategy That Actually Works

The post How To Build A Content Strategy That Actually Works appeared first on HostGator Blog | Gator Crossing . Building a content strategy that actually drives traffic to your website doesn’t have to take months to get right. By being strategic about your choices and following some of the advice below you’ll be able to build a custom content strategy geared towards your unique business goals. Simply creating content is no longer enough; you need to engineer a strategy that focuses on generating organic traffic through providing continuous value. The steps below will get you going in the right direction.   Nail Down Your Personas The only way to create content geared towards your ideal user is to know exactly to whom you’re writing. This information will help you to create a unique persona that resembles an actual person. These personas aren’t real people, but instead characters that resemble an ideal “perfect customer.” This will help you get in the head of your customer and speak to them and their unique needs. Common traits you’ll want to nail down include both demographic and psychographic information.   Know Your Search Terms By doing proper keyword research you’ll be able to see what your users are actually looking for. You can couple this data with your buyer persona and create content that truly makes an impact. To get started follow the basic steps outlined below: Make a basic long-tail keyword list: this list includes keywords that you think your users will be looking for, based upon having initial knowledge of your market and your product. Compare this list to actual data: compare this list to actual search data obtained from Google Keyword Tool, or a similar tool. Create headlines based upon these ideas: cross-reference your initial keywords with the terms with decent search volume and brainstorm topic ideas with this information.   Get The Style Of Content Right A lot of companies use different styles of content to reach different portions of their market. This includes things like, video, blog posts, slideshows, infographics, social media posts, webinars, and even email marketing campaigns. To find out what’s right for your audience use the buyer persona you developed earlier to predict how they’re going to enjoy consuming your content.   Test Different Methods and Refine Over Time Over time you’ll be able to really nail down the style of content and voice that works best for reaching your audience. In the beginning don’t be afraid to test out different styles of content. However, make sure you track the success of each style of content so you’ll be able to see what’s actually working. The most common form of success tracking is through social media shares, or number of new email subscribers. Both of these metrics show engagement from your audience.   Determine A Regular Posting Schedule Once you’ve found the style of content your audience loves then you need to deliver on a regular basis. The type of content you’re using will also dictate how frequency you post. For instance, Twitter updates will happen more frequently than a YouTube video. People also engage across different platforms at different times, so take this into account when developing and executing your content schedule. Content marketing doesn’t have to be brain science. Know your customer, experiment, and continue to deliver free content they’re going to love. web hosting Continue reading

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Council of the European Union Agree to New European Data Protection Laws

The Council of the European Union has to agreed to new European data protection laws to apply to its 28 member states that would unite European data laws and allow companies that store and process data to be sued over security failures. Continue reading

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More than Half of Small Businesses Plan to Run Entire IT in Cloud by 2020: Report

Corporate adoption of cloud-only IT will grow by more than double in the next two years to 26 percent, according to a survey released by cloud management, analytics, and security services company BetterCloud. The survey also found that over half of SMBs will run 100 percent of their IT in the cloud within five years. Continue reading

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What to Know Before You Buy New Hardware

More options are always better, right? Not always. With the emergence of new server vendors, it can be difficult for companies to know what types of IT hardware options are a fit for their business. While it is impossible to ignore the factor of price when choosing hardware for your… Continue reading

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Is Your Business Cyber-Secure?

The post Is Your Business Cyber-Secure? appeared first on HostGator Blog | Gator Crossing . Cyber attacks upon large companies are reported in the news quite regularly. In recent times, companies like Target, Ebay, Domino’s Pizza, Home Depot, and AT&T were all hacked, resulting in varying degrees of damages. And it seems that cyber-criminals are getting better at what they do. The Heritage Organization reported that the cost of cyber crime against U.S. retailers more than doubled in just a year’s time. But in spite of the regular news reports about attacks that have occurred, many attacks are never reported publicly. The Heritage report indicates that cyber crime occurs on a daily basis. And many companies that fall victim aren’t even aware that their security has been compromised – at least not initially.   Small Companies Are Also At Risk Most cyber crime reported in the news involves large companies. And that fact might be feeding the false sense of security that exists among a number of small business owners. Many small business owners, in fact, believe that they simply aren’t attractive targets for cyber-criminals. But unfortunately, that’s wrong. That’s very wrong. According to the National Small Business Association , half of small businesses were the victims of a cyber attack last year. Half! And the average cost of each of those attacks was nearly $21,000. So while big businesses are getting most of the spotlight when it comes to cyber crime, small businesses are doing their share of the suffering. It’s true that large companies are attractive to cyber criminals due to the size of the potential payoff from a successful hack. But small businesses are also attractive targets because of the ease with which they can be compromised. Many small businesses just don’t have an effective security plan in place for thwarting cyber criminals.   How To Increase the Cyber-Security of Your Small Business Your small business certainly can’t match the resources allocated to cyber security by a Fortune 500 company. But that doesn’t mean that your company is unavoidably destined to become easy pickings for cyber criminals. The Small Business Administration offers a number of tips for tightening your cyber security, including the following:   Protective Software . Install antivirus and antispy software on all of your company’s computers. Make sure that the software is regularly updated (automated updates are recommended). Cyber-Secure Policies . Put in place policies for the handling of sensitive customer data. Make sure that all employees understand and comply with those policies. Up-To-Date Software . Software such as web browsers and operating systems are regularly updated with maintenance releases, and quite frequently the updates address security issues. Make certain that the software on your computers is kept up-to-date with the latest maintenance releases.   A great way to get started in your quest to tighten your cyber security would be to utilize the Small Biz Cyber Planner offered by the SBA. It’s free, and will help you to create an effective plan for making your business safer. And since knowledge is power, it might also be wise to invest some time in taking the SBA’s free training course about small business cyber security.   The Bigger They Are… The bigger they are, the harder they fall. And that’s why cyber criminals like hacking into big companies. The potential windfall is massive. But cyber crime against small business is also on the rise – big time. That’s partly because of the resources that big companies are committing to increasing their cyber security. And small businesses can fall awfully hard too, relatively speaking. If your small company is the one out of every two that is hit, the consequences can be devastating. So if you haven’t been putting lots of thought and effort into protecting your business against cyber crime, it’s time to do so. In fact, it’s way past time. web hosting Continue reading

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