Tag Archives: speed-insights

The #1 Way to Prepare Your Website for Holiday Traffic: Upgrade Your Hosting

The post The #1 Way to Prepare Your Website for Holiday Traffic: Upgrade Your Hosting appeared first on HostGator Blog . Is Your Site Prepared For Holiday Traffic? Time To Upgrade Your Hosting When you’re getting your online store ready for the holiday shopping season , there’s a lot to plan, like Black Friday deals, seasonal products, and marketing campaigns. Remember to include the store itself in your holiday prep, too. For customers to find and buy your holiday deals, your site has to stay up and running—no matter how many shoppers show up. It also has to stand up to hackers who try to sneak in with the holiday crowd. Here’s how to prepare your site to handle heavier than normal traffic, give your shoppers a great experience, and keep your store secure.   Can Your Site Handle the Traffic Numbers You Expect? Black Friday isn’t just crowded in brick-and-mortar stores. More than half of US shoppers made at least one purchase on Black Friday in 2017, and the total haul for online Black Friday sales last year was more than $5 billion. That’s a lot of people going online. If your hosting plan includes monthly limits on how many visits your site can have, you could find your site hitting its traffic limit on the biggest shopping weekend of the year. And if you can’t quickly scale up your site’s capacity to serve a throng of shoppers, your site could slow to a crawl or even crash. What to do now: Look for real-time scalability that you can activate with a click to keep your site online and running smoothly even when goods are flying off your virtual shelves. Or look for an upgraded hosting plan that doesn’t cap monthly site visits so you can turn all your attention to your sales over the holidays. Are You Protected Against Downtime? If your site does go offline during holiday sales, shoppers may only come back later if you have products they want and can’t get anywhere else. We’ve blogged about the importance of creating exclusive deals for Black Friday , and we just discussed why hosting scalability matters. But there’s another thing that can lead to site crashes—hardware failure on the host’s end. It’s not common, because web hosts work hard to maintain their equipment, but it can happen. If it happens during peak shopping times, your business could suffer unless your host has a seamless Plan B. What to do now: Find out if your hosting plan includes failover capability . Failover means your host is ready and able to switch your site to another server if there are any issues with your current one so your site doesn’t go offline due to issues on their end. Failover switches from one server to another are usually seamless, but some include a brief downtime during the transition. If your plan doesn’t include failover protection, it may be time to upgrade.   How Fast Do Your Store Pages Load? Page load times are now a real factor in search results , so if you want your store to get found, it needs to get fast. When shoppers arrive, fast page loads can keep them in your store. The Financial Times found that just a one-second increase in page speed boosted engagement by 5% , showing that any improvement in load time is worth the effort. Some page-speed improvements you can do yourself, like optimizing the images on your WordPress-powered site . When you’re planning page-speed improvements, keep in mind that your product pages will be the first place shoppers land in your store if they find you through product search results. But images and videos—the centerpieces of product pages—are often the slowest elements to load, and 40% of shoppers will simply leave if your page takes more than 3 seconds to load. After you optimize your images, you can use Google’s PageSpeed Insights tool to check your pages’ performance and get more suggestions for improvements. Your site may need more improvements that can only come from upgraded hosting, like proper cache configuration, top-of-the-line hardware, and optimal server density. What to do now: Check your site’s performance on PageSpeed Insights . Use the recommendations Google generates to talk to your hosting service about upgrading for load time improvements.   Does You Have Site Security for Your Online Store? Shoppers aren’t the only ones who flock to online stores during the holidays. Data thieves and other malicious actors know that during the holidays, merchants are so busy filling orders that they don’t notice or don’t have the resources to deal with data theft attempts and malware attacks. The last thing you need during peak sales season is a data breach or denial of service attack that throws your business into chaos when it should be racking up sales. As with page speed, some site security practices are up to you, like ensuring that you’re running the most up-to-date versions of your store platform, plugins, and related software. The devices you use to work on your store should be updated and fully secured, too. And we all know that it’s important to use secure, unique passwords . But there are ways your hosting service can help, too. What to look for: Does your current hosting plan include regular scans to detect and remove malware from your site? Is there an upgrade option that protects your store even further by guarding against DoS attacks that could crash your site?   Does Your Host Provide Website Analytics? Maybe the only thing more important for retailers than strong holiday sales is a serious post-season analysis of holiday sales activity. Much of this will draw on your Google, email, and social media analytics, but some of it should come from your site itself. Is it easy for you to find and monitor your site’s traffic trends, uptime, page load speed, and other performance data? You’ll need it to see what works during this year’s holidays and to plan how you can improve for next year. What to do now: Check your dashboard to see what kind of site data is available to you. If you’re not seeing the type of performance data you’ll need to refine your site, talk to your host about upgrade options. Be Prepared with Upgraded Hosting Make sure your hard work on holiday products and promotions pays off. Get ready now to welcome holiday season shoppers, give them what they want fast, keep your site safe, and gather valuable data. Give yourself the gift of an upgraded hosting plan now, before the holiday rush begins. Learn more about HostGator’s cloud hosting and dedicated server plans . 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Transferring a WordPress Site to HostGator, Step by Step

The post Transferring a WordPress Site to HostGator, Step by Step appeared first on HostGator Blog . What Can You Expect When You Transfer Your WordPress Site to HostGator?   Have you thought about getting new web hosting for your site but hesitate because you’re not super tech-savvy and you’re not sure what’s involved in making the switch? If that’s you, you’re in the right place. I migrated my WordPress site from Bluehost to HostGator in order to bring you this post. Here’s how it went for me and what you can learn from my experience. Deciding to Switch Hosts Why switch web hosts? Some people do it because they’ve found a better deal, want a different type of hosting, or have multiple sites hosted by different companies that they want to consolidate with one hosting service. In my case, I wanted managed WordPress cloud hosting to better optimize my site’s mobile performance, which was consistently scoring in the 30s out of a possible 100 on Google’s PageSpeed Insights test, even after a few rounds of optimizations. And I wanted to see the process firsthand. ( Disclaimer: Although HostGator pays me to blog, they didn’t pay for my new hosting plan. )   Getting Ready to Transfer Domains     I knew that switching domains from one host to another was going to be a multi-step process, because there are safeguards to keep rogue domain poachers from simply moving unsuspecting people’s sites away from their hosts. To get ready, I ran through HostGator’s pre-domain-transfer checklist . My domain was more than 60 days old not expired not in redemption (expired for more than 30 days) so I was good on those counts. My WHOIS info and my contact information were up to date, and I knew how to disable my WHOIS privacy setting so the transfer could happen. Some of the pre-transfer steps were unfamiliar. I wasn’t sure how to unlock my domain, request an EPP (authorization) code for the transfer, or update my nameservers . I quickly found that I could unlock my domain and request EPPs from my control panel at Bluehost. But I still wasn’t 100 percent sure what to do about the nameservers yet, even though I had access at the control panel, and I forgot to request my EPP when I unlocked my domains. This turned out not to be a big deal. The most important thing I did before transferring my domain was to back up my site. I used UpdraftPlus to send everything to a folder in the cloud in case I ran into any issues during the process.     Setting Up My New Hosting Account   There are a couple of ways to start transferring domains to HostGator. The first is to use HostGator’s domain transfer service . This is the easiest way, as long as you plan ahead. I tried it with my domains the same day I unlocked them at Bluehost, and I got a message that my sites were still locked. I didn’t know then that it can take a couple of days for sites to show as unlocked after you unlock them. If the domain transfer service tool says your domains aren’t eligible to transfer yet, you can wait until they show as unlocked or just call HostGator customer support , which is what I did the day after I bought my new hosting plan online. Don’t be shy about calling, especially if this is the first time you’ve transferred a domain to a new host. Three short calls got the process going for me. First, a call to HostGator to ask if my domains were finally showing as unlocked. The rep recommended I double-check with Bluehost to ensure my unlock request had gone through and to see if there was anything else I needed to do to free up the domains for transfer. Second, a chat with Bluehost confirmed that my domains were unlocked. He also checked that my contact information was up to date, especially the email address, because without a way to reach you the new host can’t complete the transfer. And those EPP codes I’d forgotten? He sent them via email. Third, I checked back in with HostGator to find out what to do with the EPP codes. I talked to a rep who essentially acted as my domain-transfer concierge. He checked the status of all the domains and let me know that it can take up to 72 hours for domains to show as unlocked. He emailed me while we talked so I could forward him the EPP codes. That way I didn’t have to wait and call back in a couple of days when the domains finally showed as unlocked. Then he let me know what to expect during the rest of the transfer process, which I didn’t realize could take up to 7 days. His most important recommendation? Check my email.     Watching My Inbox for Domain Transfer Verification Emails   The key thing to look for was the verification email that I had to respond to so the domain transfer could begin. Mine arrived soon after I got off the phone with customer service. If you don’t see yours soon after you start your transfer, check your spam folder, and if you don’t see it within a day or so, check back in with customer support. Over the next few days, I kept tabs on my inbox for follow-up messages. I got emails when my domain registration transferred and when my transfer was successfully completed. Then it was time to move on to setting up in the new place.     Post-Transfer Web Hosting Checklist   Just like moving into a new house, getting in the front door doesn’t mean the move is over. You’ll still need to take care of a few security and setup issues for your new online home. You’ll need to… 1. Migrate your site content. This is a separate process from transferring your domain to your new host, and it can take a few days to complete so it’s best to start your content migration as soon as you get your welcome email. I got an email from HostGator that included a link to start the migration process and set up my new domain-based email account. I set up my email in just a couple of clicks but got interrupted before I started the migration process. When I realized a couple of days later than my content hadn’t made the move because I’d been distracted, I used the Migration add-on in UpdraftPlus to quickly restore my previously backed-up site content to my domain. 2. Save your new nameservers. In the customer portal settings for managing each domain on your account, fill in the nameservers on your account summary page. 3. Set up your email accounts, again using your customer portal. If you use Gmail to fetch your domain-name emails, you’ll need to update the settings to ensure it’s checking the correct server. 4. Activate WHOIS privacy for each domain and lock them. You can do this on the Domains tab in the customer portal. 5. Buy an SSL certificate or activate the free one that comes with your new hosting account. You can use a WordPress plugin like Really Simple SLL to enable your free certificate. 6. Set up and activate any other plugins you want to use. 7. Check out how your site looks and performs on mobile and desktop browsers. 8. Run some test emails with your domain-based email accounts to make sure everything’s working as it should. 9. Finally, get to know your new cPanel . Click on the settings icon on the hosting tab to manage your site security, settings, email, and WordPress installation. 10. Compare your site’s performance at the new host. Once all my housekeeping was done, I  ran another PageSpeed Insights test. Now my mobile site scores 71 out of 100 and my desktop score is 87 out of 100, and there are still more tweaks I can make to improve those numbers even more. I’m satisfied with that improvement, and now that I’ve gone through the process of transferring a domain to a new host and migrating my site content, I feel like some sort of extremely novice technical wizard.   Your Checklist for Transferring to a New Web Host To sum up, when you’ve decided to transfer to a new host: Decide on the new hosting plan you want. You can buy it in now or at the step when you transfer your domains. Read the pre-transfer checklist. If you’re not sure about a step, you can ask tech support or check the knowledge base. Back up your entire site to a secure location you can access easily. Remember that it can take a couple of days after you unlock your domains for them to show as unlocked. Once they do, you can use the Transfer Domains tool to start the process. If that doesn’t work for you, tech support is ready to help. Watch for the domain-transfer activation email and reply to it. Once your domain is transferred, get started on your housekeeping, especially migrating your content. Check out your site’s appearance and performance with your new host. Give yourself an award for novice wizardry. Ready to get started? Check out HostGator’s WordPress cloud hosting plans now. Find the post on the HostGator Blog Continue reading

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Page Speed Matters: 4 Reasons Why Bloggers Need To Care About Load Time

The post Page Speed Matters: 4 Reasons Why Bloggers Need To Care About Load Time appeared first on HostGator Blog . Why Page Speed Matters for Your Blog Everyone’s talking about how important page speed is for online businesses now. But does it really matter for your blog? It might, depending on your goals and whether you earn money from your blog. Here’s how to know if page load times are a big deal for your blog ( hint: the answer is yes ), and how to test and improve your blog’s page speed. 4 Ways Faster Page Load Times Help Your Blog   1. Faster pages rank better in the search results. Page load time is a factor in Google’s desktop search results rankings. In July, Google’s planned Speed Update will add mobile page load times to the factors for mobile search result rankings. Google’s Webmaster Central blog says all pages will be held to the same standard for search rankings, but that developers expect the update to “only affect pages that deliver the slowest experience.” How big a deal is it? If your mobile pages load fast or even at middling speeds, you’re probably OK. If your site loads really slowly on mobile, now’s the time to start speeding it up.   2. Fast page loads keep visitors from giving up on your blog. Even if Google doesn’t downrank your site for loading slowly on mobile, visitors may decide it’s not worth waiting around for your content. More than half of mobile users will bail on a site that takes more than three seconds to load—but many mobile pages take 15 or more seconds to load . How big a deal is it? It depends on your bounce rate and your page speed. Check your analytics to compare your mobile and desktop bounce rates. If your bounce rate is higher and your page load times are lower on mobile than on desktop, you’ve got a problem that needs fixing.   3. Faster page loads may help you beat the competition. If you sell on your blog and have competitors, remember that they’re under the same pressure to get with the page speed program. Deliver faster load times than they do and you may appear higher in search results. How big a deal is it? If you make money from your blog and sell in a competitive niche, faster load times are a must.   4. Faster page load times may raise your blog’s conversion rates. Even if you don’t sell on your blog, there’s probably something you’d like your visitors to do besides read and leave— join your email list , follow you on social media, join the discussion in the comments. All of these steps are conversions, just as getting a visitor to sign up for a class or buy the jewelry you blog about are conversions. Faster page speeds won’t translate directly into more conversions, but they can contribute. How big a deal is it? If prospects find your competition first in search results and never see your blog, or visit but bounce after 8 seconds of waiting, there’s no chance they’ll convert. Get those calls to action in front of your visitors fast and you stand a better chance of earning conversions.   5 Free Google Tools To Improve Your Page Load Times Here are five Google tools you can use to see how fast your site loads and how you can make it faster.   1. Google’s Mobile-Friendly Test Google’s Mobile-Friendly Test is easy. Plug the page URL you want to test into the search field and run your test. In a minute or so, you’ll get the verdict: mobile-friendly or not. If there were any issues loading your page during the test, you’ll get a list of those along with tips on fixing them.   2. Google PageSpeed Insights PageSpeed Insights compares your site’s load times on desktop and mobile. You may find that your site scores fine on the Mobile-Friendly Test but does poorly on PageSpeed’s mobile evaluation. Again, you’ll get a list of suggestions for improvement (such as optimizing your images for fast loading times ) plus a downloadable file of site elements that Google optimized for you.   3. Lighthouse Lighthouse is a good option if the fixes recommended in your Mobile-Friendly and PageSpeed test results don’t solve your slow load times. It’s a developer tool, so the results are more technical than those in the tests above. They’re also broader – Lighthouse checks SEO, progressive web app performance, accessibility, best practices, and overall performance. You’ll get a downloadable report with recommendations you can work on or share with a professional developer.   4. Speed Scorecard Speed Scorecard is one of Google’s newest tools.  It lets you compare load times for up to ten sites, including your own. However, its comparison database only includes sites popular enough to appear in the Chrome User Experience Report. Most smaller blogs won’t show up, but that doesn’t mean you can’t check out larger competitors or colleagues in your niche.   5. Revenue Impact Calculator Google’s new Revenue Impact Calculator (below the Speed Scorecard) is where you can put a dollar amount on your page speed, if you sell things on your blog. Even if your site doesn’t show up in the Speed Scorecard database, you can still measure the revenue impact of speeding up your page loads if you enter a few pieces of data from your dashboard and accounts: Current page load speed Average monthly site visitors Average order value Conversion rate For example, a blog that loads in 8 seconds, has 500 visitors a month, an average order value of $50 and a conversion rate of two percent could earn $471 more per year by reducing the page load time to 4 seconds. Another blog that loads in 5 seconds, gets 20,000 monthly visitors, has an average order value of $100 and a conversion rate of 1% could earn $14,721 more per year by dropping the page load time to 2.8 seconds.   Page Speed Does Matter for Blogs Ultimately, page speed is a big deal if you want visitors, readers, and revenue for your blog, and it will probably become an even bigger deal as more traffic moves from desktop to mobile. Keep up with the latest innovations, make sure your web host delivers the speed you need, and make sure you’re following all seven of these best practices for speeding up your website . Find the post on the HostGator Blog Continue reading

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Server response time for mobile purposes: training requested

Here’s the thing. On Google’s Page Speed Insights I usually score about 96-100 for “Desktop” purposes but only about “85” (*usually* but som… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1699647&goto=newpost Continue reading

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