Tag Archives: readers

How to Write Blog Posts for Your Buyer Personas

The post How to Write Blog Posts for Your Buyer Personas appeared first on HostGator Blog . Quick quiz for business bloggers: In one sentence, describe the audience for your blog. If you had your answer ready, you’re ready to write must-read content for your customers. If you had to stop and think about who your audience is, or if you said “everybody,” it’s time to get a clear picture of your readers so you can create more effective content. In both cases, the key is to research, build, and use buyer personas. Write for a Specific Persona If you aced the quiz, it’s because you have a customer persona . Personas are like character sketches for marketers and bloggers. They define types of audience members by their interests, age range, online behaviors, and shopping habits. You create personas based on data from your site analytics, social media monitoring, site-visitor surveys, and interviews with your readers and customers. If you’re just starting out, research the types of people you’d like to have in your audience. Start with the persona that represents the largest part of your audience. Let’s say you have a blog for your hobby farming supply business. Your primary persona might be a retired banking executive (let’s call her Daisy) in her early 60s whose partner is also retired. She recently bought a vintage farmhouse on a small acreage. Her interests are raising flowers and herbs for market and she’d also like to set up a duck pond and a rental cottage on her property. Daisy likes to carefully research purchases and she prioritizes quality over price. Here’s a sample persona template you can use to create your own website personas: Speak the Same Language as Your Customers Whoever your persona is, write in a voice that they’ll understand. Let’s stick with the hobby farm supply example for a bit. Maybe your background is in agribusiness. Daisy, your retired banking-executive persona, won’t know the ag jargon that you do. She searches for terms like “how much to feed ducks,” not “how to formulate balanced poultry rations.” Include the keywords she’s likely to use in your posts to show her you’re speaking to her, so she’ll stick around. Bonus: Better SEO is a natural outcome of using the phrases your personas use. Not sure how your persona talks about or searches for their interests? Look at your blog and social media comments and email messages from your customers. Monitor your Google Search Console data to see which keyphrases bring readers to your blog. And check out other blogs, vlogs, and podcasts in your niche. The goal isn’t to copy anyone else’s voice but to connect with prospective customers by speaking their language. Tailor Post Length to Your Audience and Your Goals How long should your business blog posts be? That depends on your goals for each post and the time your persona has to read it. Daisy is retired and has time to focus on her interests, but an audience of mid-career professionals with small children will have less time to read. Short and long posts both have their place on your posting schedule, but you’ll want to skew toward what your audience prefers. The Case for Short Blog Posts Short blog posts of at least 300 words are a great way to tackle niche topics. That’s good for readers who want specific information. It’s also good for SEO, because narrowly focused posts can help you rank well for longtail search phrases . For example, if the persona you’re writing for is a pet rabbit owner, it’s going to be hard to rank well for “rabbit care,” which generates more than 443 million results. By going into more detail with posts on “elderly rabbit grooming,” “safe chew toys for rabbits,” “how to build a rabbit castle” and so on, you’re more likely to reach readers searching for those topics. You can later compile all your short posts on one topic into a PDF to give away to readers who join your list. The Case for Long Blog Posts Long posts —1,000 words and more—are more challenging to write and require a bigger time commitment from you and your customers. Long content typically does well in search results, so it’s worth your time to create at least a few. These can be mega-posts that combine and expand on previous short posts. They can also be new content, like a list or a how-to guide, to promote an upcoming launch or new product. For example, if you’re preparing to start selling an online course , a long post that includes a sample of the class material can help prospective students decide to register. Take your time writing and editing long posts to make sure they deliver what your personas want to know, using the same language they do. And if you’re planning a product launch, review your current site hosting plan to make sure it can handle launch-related spikes in traffic. You may want to upgrade to a more powerful plan like HostGator Cloud Hosting for more speed and bandwidth, and add on CodeGuard daily backup service to easily restore your site if your launch-prep site changes temporarily break things. Pace Your Blog Posts Properly Ask your readers how often they want to hear from you, then build a calendar to match your persona’s preferences. If you don’t have a big audience yet, remember that most people are happy to read one or two new posts a week from a blog they value. Less than that is probably okay, too. Too-frequent posts may overwhelm subscribers and lead them to drop your blog. Save daily posting for when you can hire help, have a large audience, and have specific marketing goals that require lots of new content. Keep an eye on your blog, email, and sales metrics. Over time, you should see how your publishing schedule affects page views, time on the site, email opens and clickthroughs, unsubscribes, and conversions. Tweak the schedule if you need to so your readers stick around. Close with a Call to Action What separates good bloggers from great bloggers? Great bloggers who build thriving online communities and businesses have a clear goal for each blog post before they write it. Before you write, decide what you want your readers to do when they reach the end of your post. Do you want them to join your email list ? Share your post? Buy your duck brooders? Once you know, ask them to do it. Don’t assume it’s obvious. Life is filled with distractions, so make your calls to action clear: Join the list. Get the book. Register now. Reserve your appointment. There’s one other benefit to building personas before you blog. It helps to make your posts more conversational and builds rapport with your audience. So, whenever you’re ready to write, think about your persona, what they want to know, how much time they have to read, and the keywords they search for. Then you’re ready to write posts that will connect. Find the post on the HostGator Blog Continue reading

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How to Optimize Content Before Publishing

The post How to Optimize Content Before Publishing appeared first on HostGator Blog . Even the most engaging content with all the right elements won’t serve the purpose if the search engines can’t find it . Before you hit that publish button, there are several steps you can take which will ensure that your content is properly optimized. If you are ready to invest your time and attention to optimization, the following tips will show you how to do that effectively. Create Content with Optimization in Mind In order to optimize your content, you need to add some important and relevant links, as well as some keywords, to catch the attention of search engines. Some writers make the mistake of creating the content and then placing the links and keywords where they think it fits. This is a BIG mistake! Why? Well, if you add search engine optimization elements after everything has already been composed, it will most probably stick out. Readers can’t overlook randomly added words and links that just don’t naturally fit into the flow of the content. Writers used to stuff articles with meaningless words just so they can add keywords and links to optimize the article. Then in 2011 everything changed because Google established Panda Penalties to make sure that people would be penalized for low-quality, keyword-stuffed content. If you want to write high-quality content with naturally embedded links, you need to know which optimization elements you want to add before you start with the writing process. First, you should know your topic and your target audience. This will help you to search for corresponding optimization elements. Find suitable keywords and valuable links and save them. Along the way, start brainstorming how you can form your content and which subtitles you can create by adding the keywords. During the whole process of research and writing, you will already have your links and keywords ready which will inspire you to write suitable content. By having the optimization elements in mind while you write, you will find a way to add them without sounding forced. Apply Reader-Friendly Formatting We live in the age of people with short attention span or skimmers, how they are popularly called. That is why you need to format your content so that they stay long enough to read through the article and hopefully click on some of the links. There are several elements that every content should have if you want to optimize it in the right way and keep the reader’s’ attention. For reader-friendly formatting, focus on the following: A headline with the main keyword Subtitles which consist of the main or relevant keywords Using H1, H2, H3 metatags for titles and subtitles The main keyword in the first paragraph (recommended) Images with ALT attribute (with main or relevant keywords) Placing keywords naturally and evenly in the text Remember that you’re not writing a book but a text for a website Pay Attention to Content-Length and Readability Focus on the length of the article because you need to write just enough so that the content doesn’t seem stuffed with optimization elements but not too much so that you lose the reader’s attention. The recommended length is at least 1,000 words when it comes to writing articles and having a readability score of 60-70 points. Keep in mind that these numbers depend on the niche, so don’t go to extremes. (Note: the HostGator blog team aims for minimum 2,000 words when we really want to rank!) It can be very helpful if you can ask someone to read your article, web post, or blog post before you publish it. Having a second pair of eyes looking at what you wrote from a different perspective can ensure you that you will give the audience what they want. The person who will read your content can tell you whether there is a natural flow or if some keywords or links pop out. This is a helpful way to find out whether you accomplished to create high-quality SEO content. If you want to improve the readability of your content, you can use some online writing tools such as Grammarly , EssaySupply.com , Readable , and GradeProof . Add Social Media Elements Social media is the perfect tool for raising awareness about your brand and what you represent. It is also a very important element when it comes to content optimization . If you want to optimize your content fully you need to be aware that the readers won’t spend their precious time trying to share your content with their friends and family. Considering that social media is the most common place for sharing interesting findings, your content needs to feature convenient social sharing elements. That means that you should add sharing buttons and locate them strategically on a visible place which doesn’t distract the reader such as the top or at the bottom of your page. You can also set it up so that it follows your readers on the left or right as they scroll. Adding social sharing buttons is good for SEO because it helps to generate more traffic, drive more links, and eventually increase SERPs. Include Comments Section Comments are a great way to connect with your readers, establish a certain relationship, and maybe give them some further insight into the subject you are writing about. But what may surprise you is that comment section can also serve as an optimization tool. How is that? Comments will keep your content fresh and updated and since they are part of the content that will matter to search engines especially if they consist of targeted keywords and high-quality links. Your readers can ask you about a different content piece which will attract shares and backlinks. Also, when answering questions you can also add some relevant links. In addition, you will signal Google that you care about providing value to your readers which is always a plus. Veronica Wright, CEO at Resumescentre has shared a valuable piece of advice concerning this topic, “A comment section is great for SEO! However, you need to pay extra attention to unrelated comments, spam, and low-quality links because they can harm the process of optimization. Don’t hesitate to delete those comments.” Final Thoughts The usual steps of optimization such as adding the links and using the right keywords have been discussed million times, but these steps will take you a step further and help you to create high-quality content with just the right amount of optimization. Dedicating your time to content optimization will certainly improve your ranking and provide you with some valuable clicks. That is why it is important to follow these guidelines and adapt them to the type of content you are creating. Find the post on the HostGator Blog Continue reading

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Grow Your Blog Readership With These 5 Videos

The post Grow Your Blog Readership With These 5 Videos appeared first on HostGator Blog . To boost your blog readership, the solution isn’t always to create better content. Instead, you may need to diversify the types of content you produce. Video content can attract and retain new visitors to your site. Optinmonster reports that “video marketers achieve a 54% increase in brand awareness.” Explore your options when creating eye-catching video content. Here are five types of video to help increase your blog traffic. 1. Behind the Scenes As the world becomes more connected, it transforms into a tight-knit community. This exclusivity gives rise to closed-door activities and sparks people’s curiosity to see beyond the red velvet rope. With the help of video, your brand can feed into your readers’ cravings with behind-the-scenes footage. It’s a rock-star move to give your audience a backstage pass to how your business operates. But do more than show random clips. It’s important that you tell an interesting story on your blog. Ash Read , content crafter at Buffer, explains: “The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.” You can give your video an edge by using time-lapsing techniques, adding upbeat music in the background, or even performing a voice-over. These strategies will help engage your reader longer. Behind-the-scenes videos invite readers to explore your brand in a unique way. So, make it special for them.   2. On-Site Events Events are an effective way to bring your audience together. Whether it’s a live product demo or a charity fundraiser, it’s an opportunity to showcase your brand. However, everyone can’t attend your fun-filled event. By capturing these moments on video, readers don’t miss these remarkable experiences. You’ll want to build a strategy before pressing record. You may stream the live event to get folks’ real-time reactions. Or you can stick to editing the footage later to produce a recap video. Below Toyota spotlights its presentation at th e 2017 New York Auto Show. For avid auto enthusiasts, this video brings the experience to people who couldn’t attend the live event. To promote your upcoming video, a good idea is to develop a short trailer. Similar to blockbuster feature films, you can build anticipation amongst your blog readers. Your events won’t be perfect every minute. Rather than editing out the mistakes, you may decide to keep the bloopers. Your brand’s mishaps become relatable to your audience. Sometimes you’ll have to bring the event to your readers. Take advantage of video to make the impossible possible.   3. Tutorials The Internet is an oasis for people seeking to learn something new. From how to change a car battery to how to write the perfect wedding toast, online resources have become a primary resource for individuals. These consumer habits offer your brand a chance to take part, too. With video tutorials , you can give your audience step-by-step instructions on how to complete a certain task. Bustle , an online American women’s magazine, uses video to inform its fans about relevant topics. In the video below, the brand shares tips on how to spot expired makeup. Aim to create useful videos with timeless material. Plus, it’s wise to change up the format. Some videos may include an on-air instructor, while others will include screencasts. “When creating tutorials, remember to throw in a bit of personality to make it interesting. Also, be sure to keep these videos succinct and focus on packing them with value, rather than flashy graphics,” states Foundr contributor Farheen Gani. Transform your blog into a learning environment. Your audience will appreciate the knowledge and look forward to watching your future tutorials.   4. User-Generated Video You’re not required to produce every video clip for your brand. In some cases, it’s better to receive help from your advocates. User-generated video is an opportunity for readers to express their thoughts and feelings about your company. Asking these fans to submit video on specific topics opens doors to social proof . When encouraging readers to create content, you’ll want to establish a common theme. The videos may focus on a particular holiday, the outdoors, or a back-to-school experience. This strategy gives both creators and your brand a focal point, making it easier to share high-quality content. GoPro encourages its audience to upload videos of their adventures. This tweet from a consumer reflects the humorous nature of the brand and shows off the product’s features. GoPro Charlie! #giantdog storms the #goldengatebridge #goprodogs #dogcelebration #landofdogs #dogsoftwitter #sf #sfbayarea #gopro pic.twitter.com/Qwc7MpqWuJ — Coconut Cam (@coconut_cam) August 9, 2018 Your team can gain more blog readers by hosting a user-generated video contest. Entrants get a chance to win a cool prize, and your company earns more brand awareness. User-generated video is more than a consumer posting a funny video. It’s also social validation that your brand is making an impact on the culture.   5. Expert Interviews Information is a goldmine for consumers seeking to improve their lives. Receiving expert advice can help people start a new career, buy a dream home, or even plant an amazing flower. Your readers can get the inside scoop when you interview experts on camera. When selecting your expert, think about your audience’s needs. What do they want to learn? How will the expert offer guidance? Consider the questions you ask the interviewee as well. Stay away from generic questions that only produce basic answers. Get a fresh perspective by crowdsourcing questions from your blog readers in advance. Interviews also build your brand’s credibility. Before booking your experts, prepare them to share lively stories with key takeaways. Answering distinct questions with a plot twist will hold people’s attention.   Grow Your Blog Readership With Video The state of video marketing continues to gain momentum. You can increase your readership with videos highlighting events, tutorials, and expert interviews. Give your blog the boost it needs with different types of video content . Find the post on the HostGator Blog Continue reading

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5 Reasons To Shorten Your URL Structure

The post 5 Reasons To Shorten Your URL Structure appeared first on HostGator Blog . 5 Reasons To Shorten Your URLs Your URL is one of the most fundamental aspects of your SEO . However, it’s such a small task it can be easy to overlook. Chances are you’ve come across a website where the URL screamed spam, but it was just a regular site. Or, maybe you haven’t taken the time to optimize your own URLs and you’re giving off the same vibe. Your URL is one of the first things your website visitors will see. Even though it’s subtle, it will go a long way towards making a good first impression. Below we explore five reasons you’ll want to shorten and optimize your URL structure and show you how to do just that. 5 Reasons Why Shorter URLs Are Better Before we dive in it’s important to note that we’re not going to be talking about using URL shorteners . These tools help you generate a short and clickable URL that can be used for tracking and monitoring other metrics. Instead, we’ll be focusing on the benefits of cleaning up and shortening the structure of your existing URLs, and the benefits your site will receive when you do just that.   1. Improved Search Engine Rankings The structure of your URL will influence your site’s rankings. It is not a direct ranking signal, but it does carry important qualities, which can end up influencing your rankings. For example, by including your keyword in your URL you give Google and your readers a better idea of what your page is about. You don’t want to go crazy and stuff your URLs will all kinds of keywords. But, by using your target keyword it’ll give the search engines and your user’s cues to the topic of your page. The chances are high that most pages ranking at the top of Google will have the keyword within the URL.  For example, check out the search results for the term “ affiliate marketing ”. Every single top ranking post has the keyword “affiliate marketing” within the URL: 2. Greater User Trust Like we mentioned in the introduction, sites that have long URLs filled with strange characters just look spammy. With a clean URL, your site looks much more authoritative and trustworthy. Try to have all of your site’s URLs pass the readability test. Read your URL out loud. Does it sound confusing, or you can generally guess what the page is going to be about? This also includes minimizing the use of any subdomains and subfolders. The cleaner your URL reads, the more likely your users are to trust your website.   3. Enables Easier Site Growth As you expand your site you’re probably going to have multiple categories, pages, and sections of your website. By shortening and simplifying your URL structure you’ll make navigating and expanding your site much simpler. If you have long and confusing URLs it’ll be harder for the search engine bots to crawl your site, and you’ll have greater difficulty creating a logical and intrusive website experience. With short and simple categories and URLs expanding your site will be easy.   4. Shorter URLs Make Sharing Easier With a shorter URL, you’re making it easier for your readers to share your content. Think about it, if you have a long and confusing URL this will not only look weird when shared across Facebook, Pinterest, or in an email, but it’ll be less memorable. What are you most likely to share? http://example.com/shoes o r  http://example.com/all-the-shoes/red-shoes/pageone.jghfp=p6 I’m guessing you’d go with the first one every single time.   5. Align Your Content With User Expectations Another aspect of shortening and optimizing your URLs has to do with user expectations. You want your URLs to give insight into what your page is about. Typically, you’ll want to match your page title and your URL structure. They don’t have to be a perfect match, but you’ll want your reader to come to a logical conclusion about the topic of the page. For example, if you have a post called  The 10 Best Chocolate Chip Cookie Recipes of All Time , your URL could be  yoursite.com/best-chocolate-chip-cookie-recipes . It’s not a perfect match, but it’s short, simple, and relates to the topic of the main page. Your URL will create an expectation for your page, and your page’s headline and content will deliver on that expectation. Creating a solid user experience through and through.   Make Your Life Easier with a Shorter URL Structure Overall, shortening and improving your URL structure doesn’t have to be difficult. When shortening your own URLs just think logically. Ask yourself, what would make sense for this URL? And of course, if you’ve done your keyword research, then use those keywords for your posts and pages. Hopefully, you now have a better understanding of why you want to simply and shorten your existing URLs, and a few crucial elements to include. Find the post on the HostGator Blog Continue reading

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10 Awesome Link Building Ideas for Blogs

The post 10 Awesome Link Building Ideas for Blogs appeared first on HostGator Blog . Link Building Ideas for Bloggers Whether your blog is a marketing tool for your brand or a personal blog you started to share your passion, you want people to see it. For all the work you put into writing and editing regular posts and finding just the right images to put alongside them to pay off, you need people to find those posts. And the main way people go looking for content like yours online is by searching Google or other search engines. For most blogs, showing up in the search results requires doing some link building. Link building is one of the most important and hardest parts of SEO.  Google sees links back to your blog as an indication that people like and respect your work. Each external link from a quality website is a signal to the search engines that your website is quality too. It’s largely because link building is the hardest part of SEO to do well that it’s so important. Everyone can do the easy stuff; building high-quality links is how you become more competitive. Here are ten link-building strategies you can use to help boost your blog’s authority and make headway in the search engines. 1. Do a Quote Roundup Post. You’ve seen posts like this. They’re the ones that include quotes from a bunch of different experts on the same general subject. They’re popular for end-of-year posts (The Top Trends of 2018) or just any post that’s trying to pack a lot of different tips and insights into one place. We’ve even done a few of these here at HostGator. Influencers in your industry are often willing to contribute to these because they get a link back to their site and a chance to show their expertise on the subject in question. That benefits you because they’re that much more likely to share the post with their networks and/or link back to it in future posts on their own website. Quote roundup posts won’t guarantee you new links, but they’re a good way to get other influencers to help promote a post on your blog, thus bringing your content to a new audience. Those extra eyes on your blog may translate to more followers and new relationships, both of which are things that tend to correlate with more links.   2. Write Guest Posts. A guest post is a blog post you write for someone else’s blog that’s valuable to their audience. As long as the other blog covers topics that are relevant to your blog and target audience, it’s a good opportunity to reach new people and include a link or two back to your blog. Guest posting takes a lot of work – you have to identify the right blogs to pitch, convince them to publish your work, and write a really good post that appeals to their followers – and do all this for free. But if your post is good and the other blog is a good fit for the people you’re trying to reach, you could gain new followers and more traffic in addition to the links you build back to your blog. One thing that’s really important to remember here is to be careful how much you self-promote or link back to your blog in a guest post. A lot of blogs won’t bother publishing your post if it’s seems promotional or spammy. Stick with one or two relevant links tops, and only mention your brand if or when it makes natural sense to do so.   3. Accept Guest Posts. Hear me out  – I know it sounds like this is the best way to let other people build links on your site, but each of those people is likely to then promote your blog. As with quote roundup posts, this may not immediately earn you a bunch of new links, but it will help you build relationships with people who are more likely to promote your blog and link back to your posts over time.   4. Look for Resource Pages. A lot of blogs and businesses will put together pages or posts that collect helpful resources their readers might appreciate. Any pages that do this for websites that are like yours could be an opportunity for a link. To identify pages like this , think of the main keywords that describe what your website does and get to searching.  If your blog is full of healthy vegan recipes, search for terms like vegan blog resources, vegan blog links and other variations on those terms. For every relevant resource page you find, see if you can find contact information for the site webmaster and craft a pitch for why your website deserves to be added. You should expect for a lot of your emails to be ignored. You’re essentially reaching out to a stranger and asking them to do work as a favor to you. But if you send out 100 emails and get two new links on high authority websites, the effort will be worth it.   5. Find Broken Links. Broken links are annoying for website visitors and owners alike. Every time someone clicks on one on your website, it’s a bad experience for them that reflects badly on you (unless you follow these tips to make your 404 experience a positive one ). Broken link building is based on the idea that by alerting a website owner to a broken link on their website and suggesting a good replacement, you’re helping them out. Where most link building strategies amount to asking other website owners to do you a favor, in this case the favor’s more reciprocal. Finding examples of relevant broken links around the web can be difficult, but there are a number of broken link tools that help you find any broken links on a particular website, as well as SEO tools that deliver reports of broken links based on keywords or topic areas. For each relevant broken link you find, you can either contact the webmaster to recommend a piece of content you already have that makes a good replacement, or create a new piece of content if you don’t already have one.   6. Create a Statistics Roundup. Writers love statistics. They’re a good, solid way to back up any point they make in an article or blog post. As such, original research and data are some of the best types of content for earning new links.  If you have the resources to create original research, definitely do that. But it does require a lot of work and the right tools and some bloggers aren’t up to the task. In that case, the next best thing is to try to collect existing statistics your audience is likely to be looking for all in one place. By bringing a large number of statistics together into one place in an easily accessible format, you’re providing value to the people (including writers) out there looking for that information. If writers find the stat they’re looking for on your website – even if you’re not the one that originated it – you may be the one to earn that link. Note: a lot of writers will follow the link you include back to the original source to check its authenticity and will prefer to use that link instead in their post. But don’t let that keep you from including that link back to the source –  a stat that doesn’t point back to its source is less trustworthy (and less likely to attract links). In some cases though, that stat will be behind a form or shared in a format that’s less user-friendly than your post, which will make linking back to your blog post the better choice for their readers. This is especially true if you find a way to add value, such as with the helpful graphics HelpScout included in their statistics roundup. 7. Create and Give Out Awards. You know what happens when a person or company receives notice that they’ve won an award? In most cases at least, they want to publicize it. They may write about it on their blog, send out a press release, or promote their win on all their social media channels – in short, send a bunch of links and promotion back to the source. To be clear, well known brands or awards are more likely to get that response, but even little known brands or blogs that create awards can get a similar reaction, simply because people like getting awards. It gives them something to brag about and point to as evidence that they’re doing well. Why not create your own award? Give it a snazzy name (possibly one that sounds something like your blog) and start looking for other blogs, influencers, companies, or people in your niche that you think should be winners. Create a logo (or hire a graphic designer to do so) and encourage them to post it on their websites. It’ll earn you both links and general goodwill in the community.   8. Write Reviews or Product Comparisons. Whatever topic you cover on your blog, there are probably some products that your readers consider relevant. And product reviews and comparisons are very useful to readers who want to make sure they’re making the right choice when deciding which product to buy. They can always see what the brands behind the products have to say on their own website, but that’s worth less to them than unbiased information from a third party. Somebody with a photography blog will have readers interested in information to help them buy the right camera. Pointing them toward a specific camera you’ve used and know is great, and explaining everything about it that works well and all the little (or not so little) things about it that don’t work well is exactly what they need to hear before buying. Even better, if you’ve tried out three similar cameras and can explain how they’re different and their relative strengths and weaknesses, you’re providing triple the information to help people make a decision. Not only will your reviews or product comparison posts provide value to people in your target audience, but they’ll be likely to attract links as well. The brands selling those products have an interest in linking to any positive reviews of their products. And any writer working on content where they know that information will be valuable to their readers, such as say, a blog post on how to get started as a photographer , will have good reason to link back to your detailed post.   9. Use the Skyscraper Technique. The search rankings are a competition and some keywords are much more competitive than others. If you can identify keywords that are relevant to your topic, but currently only have lackluster or mildly good content in those top spots, that’s a keyword you can easily compete with. The skyscraper technique is about finding those top ranking blog posts that aren’t as good as your content, then creating a truly awesome blog post that’s obviously better. Once you’ve got your awesome blog post done and published, you can reach out to the websites that linked to the mediocre content that’s currently ranking and recommend that they consider replacing that link with your more thorough and helpful content.  If the original post has obvious errors or is outdated, make sure to include that in your case.   10. Connect with Other Bloggers. You’ll notice that a couple of the earlier recommendations on this list prioritize building relationships . That’s because relationships are a huge part of link building. People are less likely to link to a stranger from a blog they’ve never heard of than they are to someone they’ve interacted with and know is legit. If you re-tweet other bloggers in your space, share their content, leave comments on their blog, or find ways to collaborate with them – then you’ll get on their radar. Once they know you, they’ll be more likely to pay attention to your content and share it or link to it anytime they’re impressed by what you wrote or know the link will add something valuable to their post. This is a long game. You can’t introduce yourself to a blogger in your space today and expect a link tomorrow, but starting to build relationships now and become a part of the larger community will pay off over time.   Conclusion None of these strategies are particularly easy. All of them will require a time commitment and some significant work. But if you want your potential readers to find your awesome blog posts, this type of work is the difference between only being found by those who already know you, and showing up in the search engines for the topics you cover. Find the post on the HostGator Blog Continue reading

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