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How to Write Blog Posts for Your Buyer Personas

The post How to Write Blog Posts for Your Buyer Personas appeared first on HostGator Blog . Quick quiz for business bloggers: In one sentence, describe the audience for your blog. If you had your answer ready, you’re ready to write must-read content for your customers. If you had to stop and think about who your audience is, or if you said “everybody,” it’s time to get a clear picture of your readers so you can create more effective content. In both cases, the key is to research, build, and use buyer personas. Write for a Specific Persona If you aced the quiz, it’s because you have a customer persona . Personas are like character sketches for marketers and bloggers. They define types of audience members by their interests, age range, online behaviors, and shopping habits. You create personas based on data from your site analytics, social media monitoring, site-visitor surveys, and interviews with your readers and customers. If you’re just starting out, research the types of people you’d like to have in your audience. Start with the persona that represents the largest part of your audience. Let’s say you have a blog for your hobby farming supply business. Your primary persona might be a retired banking executive (let’s call her Daisy) in her early 60s whose partner is also retired. She recently bought a vintage farmhouse on a small acreage. Her interests are raising flowers and herbs for market and she’d also like to set up a duck pond and a rental cottage on her property. Daisy likes to carefully research purchases and she prioritizes quality over price. Here’s a sample persona template you can use to create your own website personas: Speak the Same Language as Your Customers Whoever your persona is, write in a voice that they’ll understand. Let’s stick with the hobby farm supply example for a bit. Maybe your background is in agribusiness. Daisy, your retired banking-executive persona, won’t know the ag jargon that you do. She searches for terms like “how much to feed ducks,” not “how to formulate balanced poultry rations.” Include the keywords she’s likely to use in your posts to show her you’re speaking to her, so she’ll stick around. Bonus: Better SEO is a natural outcome of using the phrases your personas use. Not sure how your persona talks about or searches for their interests? Look at your blog and social media comments and email messages from your customers. Monitor your Google Search Console data to see which keyphrases bring readers to your blog. And check out other blogs, vlogs, and podcasts in your niche. The goal isn’t to copy anyone else’s voice but to connect with prospective customers by speaking their language. Tailor Post Length to Your Audience and Your Goals How long should your business blog posts be? That depends on your goals for each post and the time your persona has to read it. Daisy is retired and has time to focus on her interests, but an audience of mid-career professionals with small children will have less time to read. Short and long posts both have their place on your posting schedule, but you’ll want to skew toward what your audience prefers. The Case for Short Blog Posts Short blog posts of at least 300 words are a great way to tackle niche topics. That’s good for readers who want specific information. It’s also good for SEO, because narrowly focused posts can help you rank well for longtail search phrases . For example, if the persona you’re writing for is a pet rabbit owner, it’s going to be hard to rank well for “rabbit care,” which generates more than 443 million results. By going into more detail with posts on “elderly rabbit grooming,” “safe chew toys for rabbits,” “how to build a rabbit castle” and so on, you’re more likely to reach readers searching for those topics. You can later compile all your short posts on one topic into a PDF to give away to readers who join your list. The Case for Long Blog Posts Long posts —1,000 words and more—are more challenging to write and require a bigger time commitment from you and your customers. Long content typically does well in search results, so it’s worth your time to create at least a few. These can be mega-posts that combine and expand on previous short posts. They can also be new content, like a list or a how-to guide, to promote an upcoming launch or new product. For example, if you’re preparing to start selling an online course , a long post that includes a sample of the class material can help prospective students decide to register. Take your time writing and editing long posts to make sure they deliver what your personas want to know, using the same language they do. And if you’re planning a product launch, review your current site hosting plan to make sure it can handle launch-related spikes in traffic. You may want to upgrade to a more powerful plan like HostGator Cloud Hosting for more speed and bandwidth, and add on CodeGuard daily backup service to easily restore your site if your launch-prep site changes temporarily break things. Pace Your Blog Posts Properly Ask your readers how often they want to hear from you, then build a calendar to match your persona’s preferences. If you don’t have a big audience yet, remember that most people are happy to read one or two new posts a week from a blog they value. Less than that is probably okay, too. Too-frequent posts may overwhelm subscribers and lead them to drop your blog. Save daily posting for when you can hire help, have a large audience, and have specific marketing goals that require lots of new content. Keep an eye on your blog, email, and sales metrics. Over time, you should see how your publishing schedule affects page views, time on the site, email opens and clickthroughs, unsubscribes, and conversions. Tweak the schedule if you need to so your readers stick around. Close with a Call to Action What separates good bloggers from great bloggers? Great bloggers who build thriving online communities and businesses have a clear goal for each blog post before they write it. Before you write, decide what you want your readers to do when they reach the end of your post. Do you want them to join your email list ? Share your post? Buy your duck brooders? Once you know, ask them to do it. Don’t assume it’s obvious. Life is filled with distractions, so make your calls to action clear: Join the list. Get the book. Register now. Reserve your appointment. There’s one other benefit to building personas before you blog. It helps to make your posts more conversational and builds rapport with your audience. So, whenever you’re ready to write, think about your persona, what they want to know, how much time they have to read, and the keywords they search for. Then you’re ready to write posts that will connect. Find the post on the HostGator Blog Continue reading

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The Best Free WordPress Themes for Lifestyle Blogs Now

The post The Best Free WordPress Themes for Lifestyle Blogs Now appeared first on HostGator Blog . Lifestyle blogging is a popular hobby and it’s easy to get started. Earning an income from a lifestyle blog ? You’ll need more than good writing and images to make that happen. You’ll need technical tools to give your blog a fresh and appealing look, make it easy to find, and help you earn money through advertising, an online store, affiliate marketing , or a combination of those income streams. A good WordPress theme is the key to creating the right look, getting found, and making money from the content you to create. Here are a few lifestyle blog themes we like for their features, looks, and free versions. Fashion Lifestyle This mobile-friendly theme from Blossom Themes is tailored for fashion but can be altered to suit any type of lifestyle blog, thanks to its customizable elements and mobile-friendly design. The basic layout includes an image slider above the fold, image-based menu categories, an understated but impossible-to-miss newsletter opt-in box (so you can start sending your blog email campaigns ), and merchandise displays. Fashion Lifestyle is built to work with the WooCommerce plugin for WordPress so you can set up an online store . There’s also a built-in Instagram section to make social media marketing easier, and schema.org compatibility means it’s easier to format rich content that performs well in Google search results . The Pro version of Fashion Lifestyle ($49) gives you the ability to change the color of your blog’s header, footer, and buttons. It also adds more header, homepage, banner, and slider layout options, and includes AdSense-optimized spots and affiliate marketing capabilities.   Travel Lifestyle This free lifestyle theme from The Bootstrap Themes loads fast and displays cleanly on a variety of devices. Travel Lifestyle’s image-centric layout is ideal for travel photos and features as well as other types of photography, special events, destinations, and décor. Like Fashion Lifestyle, Travel Lifestyle has a built-in Instagram section and other social media integration tools and it’s WooCommerce compatible. The layout and customization options are more limited in the free version of Travel Lifestyle than Fashion Lifestyle—one layout, banner slider, and header option, plus a limited menu of Google Fonts. The premium version ($49) adds theme and menu color options, ad management and ad-blocker bypass capabilities, and more layout choices. Premium users have the option of a right sidebar, left sidebar, or full-width single column layout in desktop mode, and a full-width column or left sidebar below the fold on mobile.   Chic Lifestyle If you’re the kind of blogger who likes to feature snappy headlines with your posts’ featured images, Chic Lifestyle is a theme worth exploring. The image-grid layout leaves room for short blocks of text under each image, to encourage viewers to click through and read your posts. Like Travel Lifestyle, Chic Lifestyle is published by The Bootstrap, and it has the same free and premium features and pricing.   WP Mint Magazine Bloggers who want a clean, tech-oriented look and who update their content frequently may like WP Mint Magazine . This free lifestyle theme from ProDesigns looks somewhat similar to Chic Lifestyle  at the top of the page, with a row of images coupled with blocks of text and a full-width newsletter opt-in section. But there’s a more complex category-based image hierarchy further down on the page, so you can display lots of content to encourage your visitors to stick around and explore. Like the other themes in this list, WP Mint Magazine is responsive so it displays well on mobile. There’s no paid-upgrade version, so you get this theme’s multiple layout and widget options for free.   Savona Savona from Optima themes is a theme with classic style. Its layout is similar to Fashion Lifestyle – banner slider, category images, and a sidebar with room for a bio and photo, Instagram, and recent posts. But Savona has a more traditional range of fonts than Fashion Lifestyle, and the free theme is available in several variations: Savona Classic, Blog, Bold, Lite, and Minimal. Each Savona theme has a free version that’s WooCommerce compatible, optimized for search engines, and responsive for display on mobile and desktop screens.   Online Blog Online Blog from Thememattic is for bloggers who have big personalities and want to stand out from the lifestyle blogging crowd with unique web design . Bold, animated splashes of color add movement and visual interest to your pull quotes and images and they keep the reader’s eye moving down the page for more of your content. Three featured post images and headlines make up the eye-catching banner slider, giving visitors a quick glance at several of your posts at once, even before they click the slide arrow. The free version of Online Blog gives you live editing previews in Customizer, an author bio sidebar, WooCommerce compatibility, SEO-ready structure, and support for some social media content. The pro version of Online Blog ($49) adds the ability to change fonts and theme colors, an Instagram slider, more social media options, and logo and title customization tools.   Choosing Your Lifestyle Blog Theme Each theme publisher offers a live demo on their site, but it’s a good idea to try out the themes you like with your content to make sure they look good before you commit. Things to think about as you decide: What type of content do you feature the most, images, text, or videos? You’ll want a theme that puts the most emphasis on what you do best. How do you plan to monetize your blog ? Your plans can affect your theme choice, especially if you want to have ads or sell merchandise in a store on your site. How will your audience view your blog? Do they read it at their desks on coffee breaks, or on their phones while they’re in the carpool line? Choose a theme that makes it easy for them. Once you set up your theme, keep tabs on metrics like your traffic, bounce rate, and conversions. If, after a few weeks or months you’re not seeing growth, you may want to try a different theme—and there are plenty to choose from. Check out this blog post for more tips on selecting a WordPress theme for your blog .  Find the post on the HostGator Blog Continue reading

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Personal review on Dedispec

As the hosting company has not a very great reputation on other posts I see here in the forums (I am not allowed to cross-post to point some… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1721125&goto=newpost Continue reading

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Introduction to Social Analytics [FREE Ebook]

The post Introduction to Social Analytics [FREE Ebook] appeared first on HostGator Blog . Free Ebook: Introduction to Social Analytics You know it’s important for your business to have a presence on social media, but figuring out what you’re doing on there is an ongoing challenge. Each social media platform is unique and requires its own approach and strategy. And no matter what you do when you’re just starting out, there will be room for improvement. The only way to learn how to get better as you go is to pay attention to what works . The way to do that is with social analytics. If you’re just starting to venture into social media marketing for your business, our ebook on social analytics provides all the information you need on how to access social media analytics and what to do with them.  Click here to download now or keep reading to learn more about what you’ll learn in this FREE ebook.   What Are Social Analytics? All of the major social media platforms offer data on how people interact with the posts and content you share. Some of the information they provide is fairly basic, like showing you how many people viewed or liked a post you published. Some of it goes deeper, providing demographic data on the people who interact with your posts or details about their behavior on the platform. All of this information can be put to use to strengthen your social media strategy and get better results for the time you spend on social media, but only if you know where to find it, and how to use it.   Why Social Analytics Matter There are thousands of blog posts and articles out there about how to do social media marketing well. And they’re a good place to start. Knowing the best practices and seeing examples of what has worked for other brands does help in establishing a solid plan when getting started. But ultimately, you don’t need to know what works on social media for another brand or media property – you need to know what works for your audience . The best way to figure that out will never be someone else’s blog post; you have to turn to your own social analytics for that.   What You’ll Learn When You Download the Ebook This ebook delves into how to access social analytics data for the five main social media platforms:      Facebook      Twitter      Instagram      LinkedIn      YouTube While there’s a lot of overlap in the kind of information each platform provides, each one supplies a different dashboard and layout for finding the analytics they make available. Once you’ve found the analytics, you’ll need to understand what you’re looking at. Our Social Analytics Ebook also covers the most important categories of data the platforms offer and why each one is valuable to users.   Download Now You know from running your website how important analytics are to analyzing what’s working and what’s not. You’d never know if your website was doing its job or not without useful metrics that show you how people find and interact with your pages. Social analytics do the same job for your social media profiles. With their help, you can optimize your social media efforts to make sure you’re reaching the right people, at the right times, with messaging and content they’re likely to appreciate. Download the Social Analytics for Business ebook to learn all the basics you need for success on social media. Find the post on the HostGator Blog Continue reading

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Recomendation Requested : High Volume Credit Card Vendor that WHMCS Accepts

Hi, I do see other posts on here taking about different CC vendors but I haven’t found any that specifically targets high volume sales. … | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1703037&goto=newpost Continue reading

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