Tag Archives: google-search

Hard Seo Help me ?

Hello to everyone I need your help yazıyorum.seo you from turkey. Although I’m very much interested in my site in google search engin… | Read the rest of http://www.webhostingtalk.com/showthread.php?t=1751577&goto=newpost Continue reading

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10 Holiday SEO Quick Wins To Help Shoppers Find Your Business

The post 10 Holiday SEO Quick Wins To Help Shoppers Find Your Business appeared first on HostGator Blog . The holiday season might not quite be upon us, but the holiday marketing season definitely is. Business owners have to start planning for holiday shoppers sooner rather than later. When your target audience goes looking for gifts for their loved ones over the next couple of months, you want them to find you. SEO is a long game, which means that it’s a tactic you want to approach with a long-term strategy in mind. But that doesn’t mean it’s not worth looking for ways to improve your SEO for holiday shoppers. 10 Holiday SEO Quick Wins That Take 15 Minutes or Less In addition to the ongoing SEO strategy you employ throughout the year, here are a few tactics you can try  to boost your SEO during the most important season for small businesses. Good news: they all take 15 minutes or less!   1. Submit your sitemap. For pages on your website to show up in Google searches, the search engine’s crawlers have to find them first. You can speed up the process by submitting your sitemap through the Google Search Console . It’s a simple step that makes sure Google has all your webpages in its index, including any new ones you’ve added to the site for the holiday season. 2. Optimize your title tags for new holiday pages. If you already know your SEO basics, you’ve probably already done this for your existing pages (if not, our ebook on the subject will bring you up to speed). Now you want make sure you do it for any pages you create for holiday specific products and promotions. For every page or piece of content you add to your site for the holidays, do keyword research to find the best holiday-related keyword to optimize for and strategically add it to the title tag on the page. Also consider pages you can create specifically to make your website more findable for holiday shoppers. Pages that collect gift products under $10 or pages that highlight gift options for specific audiences give you the chance to optimize for various gift-related keywords your customers may be searching for.   3. Optimize all holiday images for SEO. Every image you add to your website is an SEO opportunity. And the holidays usually mean new images that add seasonal cheer to your site. Optimize every new image you add to your website for the holidays by:      Customizing the filename to include target holiday keywords      Filling in your image alt tags with your target keywords      Adding the images to the sitemap you submitted in step 1      Choosing the right quality-to-size ratio to make sure your image looks good, but doesn’t slow down the site’s loading time. All of these should just take a few minutes per image, but can make a difference in how your site shows up in search.   4. Sponsor local charity events. This is one of those tips that allows you to do something good during the holiday season, earns you goodwill with your customers, and helps with SEO all at the same time. Look into the local charity drives and events happening in your area or in your industry to identify at least one to put your company’s weight behind with a sponsorship.  Many nonprofit sponsorship opportunities come with a link back to your website as a perk, so this is a good tactic to build some extra link love around the holidays. If possible, try to find a cause that’s in line with your brand and/or your audience’s values. If you sell pet products, then see what events nearby animal shelters or rescue groups are promoting for the holidays. If moms are in your target audience, then a cause that helps kids is likely a good fit.   5. Add some seasonal topics into your content strategy. Unfortunately, creating the content will take more than 15 minutes, but if you’re doing content marketing, then you’ll already be spending that time on content creation in the next couple of months. What you can probably accomplish in 15 minutes is coming up with a number of good holiday content ideas to add to your strategy. If you’re a local store, make some of your holiday content local. You can highlight holiday events in your area, great local nonprofits to support, or some of the best local businesses to consider for holiday shopping. That way you can optimize for local variations of your holiday keywords, which will be less competitive.   6. Create relevant holiday blog categories. If you’re creating enough holiday content, then you can make it go a little further in search by creating relevant categories or tags on your blog using your primary target keywords. This signals to Google that your blog includes a lot of content around the terms you’re trying to rank for, so a blog that has 10 blog posts and a devoted category for “Miami holiday gift ideas” is going to look more relevant for that search term than one that doesn’t. And creating a category means you have a whole other page on your website optimized for the term. 7. Re-promote last year’s holiday content. If this isn’t your first year doing content marketing, then you can make the content you created in past years for the holiday season keep working for you by promoting it anew this year. Share it on your social networks, send it to your email list, and if you’re really proud of it, consider promoting it with paid search or social ads. As long as your old content is still relevant this holiday season, there’s no reason not to drive more traffic to it this year and boost its ranking power in the process.   8. Add links to new holiday content to your most popular old holiday content. Your old holiday content will now have more authority than anything new you create. You’ll have built up links, traffic, and keyword rankings to it. Figure out which of your pieces from past years were the most popular and have the most backlinks from other websites. Then look for natural opportunities to add links to your new holiday content within the piece. This is a relatively quick and easy way to give your new pieces some immediate authority by building off of what your old pieces have already earned.   9. Upgrade your web hosting for holiday traffic. A slow website can be the death of holiday sales. If you’re expecting an uptick in traffic during the holiday season, then you need a strong enough web hosting plan to support holiday traffic surges . Check with your web hosting provider to see if they feel that your current plan will support an increase in visitors. If not, consider if it’s time to upgrade to a new plan or a different provider.   10. Find and fix broken links. Broken links make you look bad and increase bounce rates, which hurts your SEO. With a free broken link tool like Broken Link Check, you can identify all the broken links on your website within seconds. Go through and remove or replace them all to create a better experience for your visitors and improve your SEO authority.   Your Holiday SEO Checklist Good SEO takes time and none of these SEO quick wins should be seen as a replacement for a long-term SEO strategy. But if you want to find some quick and easy ways to give your larger SEO efforts a little boost for the holiday season, adding all of these steps to your holiday marketing list can help. For longer-term help with your SEO, contact HostGator’s SEO experts . Find the post on the HostGator Blog Continue reading

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How to Install a WordPress SEO Plugin

The post How to Install a WordPress SEO Plugin appeared first on HostGator Blog . Ranking in the search engines can be a powerful way to grow your site. By using a WordPress hosting plan you’re already giving yourself a head start, as it’s pretty well optimized. However, if you want to take your onsite search engine optimization even further, then you’ll want to use an SEO plugin for WordPress. Part of on-page SEO success is adhering to best practices to help your WordPress website rank. This includes optimizing your pages and other content the right way. The other aspect is offsite SEO, which involves things like building strong and relevant backlinks to your site . This post will focus on the first part of that equation, optimizing your site’s content for relevant keywords to help you rank. Luckily, this process can be simplified by using a WordPress SEO plugin. Below you’ll learn why you’ll want to use a WordPress SEO plugin, which plugins for WordPress are worth using, and finally, how to install a WordPress SEO plugin on your site. Why You Need a WordPress SEO Plugin As we mentioned, choosing WordPress as your CMS already puts you ahead in the SEO game. But, optimizing your WordPress site the right way still takes time and skill. So, if you don’t want to spend months learning the ins and outs of on-page SEO, you can rely on an SEO plugin for WordPress to guide the way . There are dozens of little tweaks you’ll need to make to properly optimize your site .  By using an SEO plugin you’ll save time and make your life a lot easier. Plus, if you want to rank in the search engines, then there are a lot of other, offsite SEO tasks you’ll need to be doing . Spending all your time on onsite SEO just doesn’t make sense. With the help of an SEO plugin you’ll be able to quickly optimize your content, so you can focus on the quality of your content, and other offsite factors that’ll really help your WordPress website rank.   Which WordPress SEO Plugin Should You Choose? Hopefully, by now, you understand why using a WordPress SEO plugin is essential. Now, it’s time to choose the best SEO plugin for your site . There are dozens of different SEO plugins for WordPress you can use. However, instead of diving into every plugin here, we’ll focus on the best one you can use: Yoast SEO. Yoast SEO is one of the most useful and comprehensive SEO plugins for WordPress on the market. Plus, it’s entirely free. With Yoast, you’ll get access to features like: Post title and meta optimization Keyword analysis and expert SEO recommendations XML sitemap creation and integration Taxonomy creation Google Webmaster Tools validation And more! It’s a feature-packed free plugin that will actually educate you about SEO-friendly practices as you spend time optimizing your site and your content.   How to Install a WordPress SEO Plugin Below you’ll learn how to install and configure Yoast SEO on your WordPress blog or site. For the sake of this tutorial, we’re assuming you already have WordPress installed on your site. If you don’t then follow this tutorial and do that first. For those who are already rocking WordPress, let’s dive in!   1. Install and Activate the Plugin First, you’ll need to install and activate the Yoast plugin to make your site more SEO friendly . To do this navigate to Plugins> Add New on your sidebar. Next, search for Yoast SEO and install the free plugin that looks like the one below. Now, click ‘Activate’ and the Yoast plugin will be installed on your site. With the plugin installed it’s time to start configuring the settings. You’ll probably notice that there are a ton of different settings you can play around with. Instead of focusing on every aspect of the tool, we’ll only focus on tweaking the settings that are most relevant towards improving your rankings. With that being said, click on the new ‘SEO’ tab on the left-hand sidebar of your WordPress dashboard. This will open up Yoast SEO.   2. Using the Configuration Wizard The easiest way to set up WordPress Yoast SEO is by using the configuration wizard. Click on the link that looks like the picture below to get started. Select Your Environment. The first step is easy. Click the box that says ‘Option A’. Unless you’re building a site that isn’t quite ready to launch to the world. Select Your Site Type Next, you’ll select the type of site that best matches your site. Choose Company or Person. Next, you’ll choose whether this site will represent a person or a company. This will help when ranking and displaying your site in the Google Knowledge Graph. If you choose ‘Company’ you can also add your logo during this step. Add Your Social Profiles. If you have any existing social media profiles, then you’ll want to enter those URLs now. This will help the WordPress Yoast SEO plugin provide more details about your site to Google. You don’t have to enter every single profile you have, just the ones you use most often and are actually related to your website. Select How You Want Your Site to Appear in the Search Engines. Now, you’ll decide if you want both your posts and pages to show up in the search engines. You’ll probably want to leave these default settings and allow the search engines to index your entire site. Determine Authorship. If you’re going to be the only author for your blog, then you’ll want to select ‘No’. This will help you avoid any duplicate content issues that can reflect negatively on your rankings. However, if you will have multiple authors on your site then choose ’Yes’. This will create individual archive pages, so people can access posts written solely by that author. Integrate Google Search Console. Google Search Tool is a valuable tool that will provide you with relevant search information about your site. To configure this you’ll need to have an existing Google Search Console profile. If you don’t have it set up already, then this post will show you how to do it . You can always set this up later if you don’t want to go through the process at this time. It isn’t necessary for the proper functioning of Yoast SEO. Choose Your Title Settings. Your title is the main headline that will appear in the search results. Here you’ll choose your website name and the separator you want to use. There are a few more sections to click through, which will ask you to sign up for their newsletter and upgrade to the premium version of Yoast. However, you don’t have to do either of these if you don’t want to. Just keep clicking through until you get to the ‘Success!’ page. Congratulations! Y ou’ve now properly configured the Yoast WordPress plugin for your site.   Optimizing Your Pages and Posts One of the coolest features of the Yoast plugin is how easy it is to optimize your pages and posts. To do this open up one of your existing posts or pages. Towards the bottom of the page (underneath your content), you’ll see a box labeled Yoast SEO. Here you can change your title , meta description , URL, and enter your focus keyword.  Then, you’ll get a score and recommendations for how you can improve that score based on search engine optimization best practices. For every page and post on your site, you should aim for ‘Green’, which means that your content is properly optimized for your chosen keyword. If for some reason Yoast WordPress SEO plugin isn’t the right one for you, then spend some time finding an SEO plugin that works better for you. The installation process will be the same as the first few steps above.   Start Optimizing Your On-Site SEO Hopefully, you have a better understanding of how to install a WordPress SEO plugin on your site and set it up the right way. Finally, it’s important to note that your host can actually have an influence on your rankings, so make sure you choose a quality hosting environment . If you have any more questions about how to install a WordPress SEO plugin , please contact us at HostGator today! Find the post on the HostGator Blog Continue reading

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10 Things You Can Do With Google Search Console

The post 10 Things You Can Do With Google Search Console appeared first on HostGator Blog . 10 Things You Can Do With Google Search Console If you have a website, Google’s free webmaster tools are invaluable resources that you should be taking advantage of. Chances are, you already know about and regularly use Google Analytics , but if you haven’t yet, you should add Google Search Console to your list of go-to Google resources to help you get more from your business website as well. How to Set Up Google Search Console To start, go to the Google Search Console . To access it, you’ll be required to log in with your Google account – make sure you use the same one here you use for any other Google Webmaster tools you use. Once you’re logged in, look for the red button that says Add a Property. Enter the html for your website and click the button. From there, Google may ask you to verify you’re the owner of the website. There are a few different ways you can do this . If you’re already using Google Analytics, then the easiest option will be to choose Google Analytics Tracking Code as your preferred method of verification. As long as your Google Analytics tracking code is in the section of your homepage, you’ll be in with no problem. When you’re on the homepage of the Google Search Console, notice a link on the top left that says “Try the new Search Console”. You currently have two options for using the tool: the old, traditional one which keeps more of the functionality; and the newer version Google’s rolling out that has a more intuitive visual design, but fewer of the features and functionality of the older version. Over time, Google plans to move all the Search Console’s features into the newer version, but for now, a lot of the benefits of the tool remain in the traditional version. In the images below, the old version is on the left and the new version is on the right: 10 Ways to Use Google Search Console With access to the Google Search Console, you can now get to work accomplishing a number of different tasks. Here are some of the most important ways to use it.   1. Submit a sitemap. While Google’s web crawlers can learn a lot about a website and its individual web pages on their own, you can give them a little extra help in learning the information they need by submitting a sitemap to Google. A number of websites will automatically generate a sitemap for you. Once you have it, loading it to the Google Search Console is extremely easy. In the traditional version, while on the main page of the dashboard, look on the right side of the screen to see the Sitemaps section. Click on the gray bar that says Sitemaps. Then find the red Add/Test Sitemaps button in the top right corner of the screen. Click on it and fill in the URL for your website’s sitemap. In the new dashboard, click on Sitemaps in the menu on the left side of the page, then fill in the sitemap URL where instructed. 2. Learn common keywords people use to find you. Anyone that finds your website through search used a specific search term to get there. Google Search Console shows you the most common keywords bringing people to your website. In the traditional Google Search Console view, you’ll find this information by clicking on the Search Analytics bar in the middle of the page in the main dashboard. A little bit down the page, you’ll see the list of all the keywords people found you with and the number of times someone has clicked on your link after searching each keyword. By clicking on a particular keyword in the list and using the filter options in the top menu, you can go a little deeper to learn which pages show up for the specific keyword, what countries people are coming from when they search the keyword, and what devices they’re using. And you can see how different keywords fare in terms of clicks, impressions, and click-through rate. In the new Google Search Console, you’ll find the same information by clicking on Performance either in the left-side menu or in the top box in the main dashboard. In this version, Google shows you both the number of clicks each keyword earns you and the number of total times your website shows up in search for that keyword (impressions) on the main page, and you can view the other categories (CTR, position) by clicking on the upside-down triangle above the list. This information shows you if you’re successfully attracting people based on the keywords targeted in your SEO strategy. And it will reveal any keywords people find you with that you weren’t meaning to target at all.   3. Identify your most popular pages. Every website will have pages that perform better in the search engines than others. Google Search Console will help you determine which of your web pages is bringing the most people to your website. You can find your most popular pages in the same section you found the keywords, and filtering and viewing different subsets of data works pretty much the same. In both versions of the site, in the same Search Analytics section you viewed the keywords in, select Pages in the menu. You’ll see a list of all the pages people have seen and clicked in descending order of popularity, with your best-performing pages right at the top. The default view in the old version shows you the most popular pages in terms of clicks; in the new version, clicks and impressions. You can also see which perform best in terms of click-through rate and position as well.   4. See where your visitors are coming from. If your business serves a particular part of the world, then it’s more important to get traffic from visitors that live in a set geographic area than anywhere else. Google Search Console will also provide you data on where your visitors are located, so you can make sure you’re reaching the right people. This is in the same section as the keywords and pages data. In both versions, select Countries in the menu. You’ll see the number of clicks your website receives from each country, with the highest numbers at the top of the list. As with the other categories, you can also switch to view the results based on impressions, click-through rate, and search ranking position.   5. Learn which devices they use. By now, every business should have a mobile-friendly website . But even if you’ve already taken steps to make sure your website looks good on mobile devices, it’s still good to know what portion of your visitors are interacting with your website on each different type of device. The Google Search Console has you covered there. This is the last piece of data we’ll find in the same section as the last three. In both versions, select Devices in the menu. You can see here the distribution of how many clicks you get on each type of device and you can switch over to see the number of impressions, click-through rate, and average position as desired (you know this song and dance by now). Note that this is the last item on our list that you’ll find in both versions of the product. For the rest, at least at the time of this writing, you’ll be sticking with the traditional version of the Google Search Console.   6. Check that your website works well on mobile. While it’s a good idea to do mobile testing on your website on your own, you can also use the Google Search Console to confirm that your website passes their mobile usability standards. In the Search Traffic section on the left-side menu, select Mobile Usability. If everything about your site looks good to Google based on their standards for mobile usability, you’ll see a green checkmark telling you that no errors are detected. If it identifies something about your website that doesn’t work well on mobile, such as the use of flash or a small font size, you’ll get a message in this section letting you know what the problem is so you can work on fixing it.   7. See which sites link to you. For anyone focused on SEO, this is important information to have access to. Backlinks are one of the biggest ranking factors, so every time another authoritative website links to you it increases your website’s authority in the eyes of Google’s algorithm. Under Search Traffic in the left-side menu, select Links to Your Site. You’ll see a list of websites that include a link on their website back to yours, as well as a list of the pages on your website that other sites link to the most.  Under the section labeled “How your data is linked,” you can also see the anchor text other sites use most often when linking back to yours. You can find more information on each backlink by clicking on the website, and then clicking on the link listed. From there, you can see specific pages that include the link and visit them yourself to see how it’s used. 8. Check for broken links. Broken links provide a bad experience for your users and lead people away from the functioning pages you want them to be on. As if that wasn’t bad enough, they also make you look bad to Google and can have a negative effect on your rankings. In the Crawl section of the Google Search Console, you can find details on any errors Google found when crawling your website, including all URLs that returned a 404 error . If you click on each entry, you can find information on what the problem with the link is and where the link is located both on your website and others. This is valuable information you can use to improve your website experience and cut out any frustrating errors your visitors may be dealing with now.   9. Identify website security issues. Big website hacks are in the news every day lately it seems. Even if your business isn’t big enough to make the news if you get hacked, it can still cause you serious problems. And that goes double if you have an ecommerce site that collects sensitive customer data like credit card information. The Google Search Console provides a quick and easy head’s up if your website has a security flaw you should be aware of. Click on the Security Issues option on the left-side menu. If you don’t have anything to worry about, the Console will let you know. If Google does spot an issue, you’ll learn the details you need to figure out how to fix it here.   10. Confirm your schema markup or structured data is working. Finally, if you use schema markup or other structured data on your website, Google can confirm for you whether it’s set up right to work in the SERPs. Under Search Appearance, you’ll find categories for Structured Data, Rich Cards, and Data Highlighter, all of which are methods you can use to communicate more information to Google’s crawlers about how to display your web pages in the search results. The Console provides details on whether or not you have all your coding set up right for these categories, or if you need to make changes.   Conclusion The Google Search Console is entirely free and, as you can see, thoroughly packed with useful information for any business website. If you care about where and how you show up in the search engines, this is your best resource for digging into the data available and making an action plan for how to improve your SEO moving forward. Discover how HostGator’s expert SEO services can help your search rankings. Find the post on the HostGator Blog Continue reading

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