Tag Archives: campaigns

Google Ads Success: The Metrics You Need to Watch

The post Google Ads Success: The Metrics You Need to Watch appeared first on HostGator Blog . How to Measure the Performance of Your Google Ads Your marketing budget is limited. When you decide to invest in paid marketing like Google Ads, you need a way to track how well it’s working. Luckily, Google does a pretty good job of providing helpful analytics that make it easy to figure out your ROI and look for ways to improve your campaigns for better results over time. What You Can Learn from Google Ads Analytics Google understands the importance of analytics, so they make sure businesses that advertise with them get the data they need to properly track the success of each ad and campaign. With Google Ads’ client reports, you’ll be able to see: Clicks – The number of times people clicked on each of your ads, and the number of total clicks for each campaign. This is the main metric that lets you know whether your ads are doing their main job: getting people to notice your link and convincing them to click through. Click-through rate (CTR) – How the number of clicks compares to the number of times your ad was shown. Impressions – How many times your ad was seen. Impression share – This is Google’s calculation of how your impressions compare with the number of times your ad could potentially have been seen based on how many searches met your criteria. It lets you know if spending a little more could make a big difference to how often your ads show up. Average position –   If your ad shows up alongside a few other PPC ads, gaining the top spot will be more valuable than being second or third. This tells you where in the listing your ad shows up on average. If you’d prefer to be higher, then it pays to spend more. Average cost-per-click – Because Google Ads uses a bidding pricing model, the amount you pay for each click will depend on how competitive your keywords and placements are at any given moment. This metric lets you know how much you’re generally paying for each click. Quality Score – Google wants to deliver good, relevant ads to its searchers. Therefore, in addition to budget, their program looks at how well your ads are performing and determines a quality score that influences how often they’ll show up and how much you pay. Converted clicks – Clicks are nice, but ultimately you want each person clicking to take an action such as signing up for your email list or making a purchase. Google Ads will help you track how many of the visitors who come to your website through an ad follow through with the actions you desire. Conversion rate – This shows the comparison between the number of clicks and the number of times they lead to your desired actions. Average cost per conversion – Google makes it easy for you to figure out how much each conversion is costing you by providing a comparison between the amount you’re spending on ads and the number of conversions they’re bringing you. These metrics will teach you how to recognize what works best in your ad campaigns and how your spending pays off in specific terms.     Get More By Linking Google Analytics to Google Ads Google Ads provides you with a lot of good data, but you can get even more valuable information about the success of your ads by connecting your Google Ads account to your Google Analytics account. Where Google Ads tracks how people interact with your ads, Google Analytics provides a wealth of data on what people do once they’ve clicked through to your website.  When the two accounts are linked, you’ll start to see some of the data from Google Analytics in your Google Ads account and vice versa. (First, you’ll need to add Google Analytics to your WordPress site. Here’s how to do that. ) For example, in Google Ads, you’ll start to be able to see: Bounce rate – How often visitors who click on your ad leave your website before moving to another page on the site. Pages per session – How many pages and which one visitors go to after landing on your website from an ad. Average session duration – How long your PPC visitors typically spend on the website before leaving. % New sessions – How many of your PPC visitors are coming to your website for the first time. In addition, you’ll be able to connect the data for conversion tracking you’ve set up in Google Analytics to the data you have in Google Ads, to better see the full journey your PPC visitors take from the time they click on an ad to when they take the actions you’ve determined are most valuable. And the data that Google Analytics tracks on demographics and user behavior from your site visitors can be used to further strengthen your remarketing efforts in Google Ads. Basically, the more information you have and the better you’re able to connect it, the more you’ll be able to refine your ad campaigns to get the results you want.   Track Your Results with Expert Google Ads Management Advertising with Google is often a great way to reach a new audience and get more visitors to your website. But you can get so much more out of your advertising when you make use of the data Google provides to learn as you go and make your campaigns continually better. Want to get more out of your Google Ads campaigns? Learn about HostGator’s Google Ads services. Find the post on the HostGator Blog Continue reading

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7 Benefits of Google Advertising

The post 7 Benefits of Google Advertising appeared first on HostGator Blog . Everyone with a website has likely spent time thinking about Google and how to improve your visibility in the search engine. While SEO  gets a lot of attention (and rightly so), it’s not the only game in town. The fastest way to get your website right at the top of the SERP is with Google advertising . If your website isn’t getting as much traffic as you’d like and you want a fairly quick and easy solution (and are willing to pay for it), Google advertising is well worth considering. 7 Reasons to Use Google Ads Any business with an advertising budget has a lot of tactics and channels to choose between. Google Ads offers a few key benefits that can set it apart from some of your other options.   1. It’s a fast way to get noticed. SEO is an important way to build your website’s visibility and get more visitors, but it’s slow. Most businesses can expect to spend months of continual work before they start to see much progress – and sometimes longer. Not all businesses can wait that long for results. If you want to start gaining traction and getting people to your website faster, Google advertising works as a shortcut to getting the kind of visibility and results you want from SEO faster and with less work.   And with Google Ads, your ads usually show up above the natural results and can sometimes include images as well, which makes them that much more noticeable and likely to earn a click.   2. Google’s reach is vast. Google gets over 3.5 billion searches every day . Advertising on Google gives you access to one of the largest audiences you’ll find anywhere. But the Google Ads platform goes even further than that. In addition to buying ads on the search engine results page itself, you can also buy ads for Google’s other properties – including the extremely popular Gmail and YouTube – and for all 2 million websites and 650,000 apps that are included in Google Display network. All of that adds up to Google Ads reaching over 90% of all internet users worldwide. That’s a bigger reach that you’ll get from just about any other advertising channel.   3. You can target ads for relevance. The possibility of reaching a lot of people is nice, but what’s even more important is figuring out how to reach the right people. Google Ads offers two main types of targeting that are both very important for getting your website in front of the people most likely to click to visit and buy your products: Keyword targeting – The best visitors and leads will be the people who find your website when they’re in the process of looking for what you sell. With Google Ads, you have a direct way to reach those people and get them to your website. Choosing the right keywords to target is one of the most important parts of getting good results from Google advertising, because it’s the best way to ensure your ads are consistently relevant to the people who see them. Demographic targeting –  Google has a lot of data on user behavior and demographics. When you advertise with Google, you get to tap into that data in order to better get your ads in front of the people most likely to be in your target audience. You can target your ads based on gender, age range, and general online interests. Google Ads’ targeting options are a powerful way to make sure your ads have relevance and reach the potential visitors that are most valuable to your business.   4. You only pay when someone clicks on your ad. Advertising is often useful for brand awareness, but your goal is usually less about just making people aware of your business and more about getting them to actually engage with your brand. A visit to your website is much more valuable than someone seeing an ad and scrolling past. The main payment model for Google Ads is pay-per-click (PPC) , meaning you don’t pay anything just to get your ad to show up – you only pay when someone clicks on it. You’re not paying for exposure; you’re paying for actual visitors. For marketers who have long had to struggle with figuring out how to show results for hard-to-measure ad campaigns, the PPC model means that you always know you got at least a website visitor out of the money you spent. And if you use Google Analytics (and you should!), you can track what happens with the visitor once they land on your website as well.   5. It’s easy to control your budget. You don’t have an unlimited budget. When you invest in a paid marketing channel like Google Ads, you have to know that you can stay within the limitations of the budget you have. Luckily, Google Ads has no minimum spend, so even small businesses that can’t spend much can use it. And the platform makes it easy to set your daily maximum budget. Once you go over it, Google will simply stop showing your ads so you never spend more than you intend.   6. Remarketing reconnects you with relevant leads. Every visitor that comes to your website is a potential customer, but many will visit their first time without making a purchase. Between the busy lives people lead and the ad saturation we all face both on and offline; a visitor could easily forget your brand completely after that first visit. Google Ads provides remarketing , which lets you serve relevant ads to past visitors that make them more likely to come back and engage with your brand again (and hopefully buy). You can even use the data on what a visitor did on your website to further tailor remarketing ads by highlighting a product they viewed or content related to the pages they visited. Remarketing gives you a way to keep a relationship going after that first marketing touch point and continue to reach your most valuable leads.   7. You can improve campaigns over time with useful analytics. No one gets everything right on the first try. Google Ads provides useful analytics that provide a detailed view of what works in your PPC campaigns and what doesn’t, so you can continually improve your ads and the results they achieve over time. The longer you run campaigns with Google Ads, the more data you’ll have on what your target audience responds to. By continually making updates to your campaigns as you learn, you can count on a higher ROI.   Get Started with Google PPC When your budget’s limited, accepting the need to dive into paid channels for online marketing can feel like a tough sell. But even for the types of online marketing that are technically free, like content marketing and social media, the amount you spend in time or on hiring professional help quickly adds up as well. The extra boost you get from investing in Google Ads can make your other marketing efforts go further and help you get greater visibility and more traffic faster.   Ready to get started with Google advertising? HostGator’s team of PPC experts can work with you to develop a strategy for your website and execute your campaigns. Find the post on the HostGator Blog Continue reading

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